Why Reels Of ‘20-Yr-Old Married Woman' Are Disturbing. Is Being ‘Tradwife' A Choice Or Conditioning?
A new wave of lifestyle content is sweeping across social media. Young women, mostly in their early twenties, are sharing daily vlogs where they wake before dawn, cook family meals, clean every corner of the house and easily do chores like it is a spa day. And yes, it is all shown in soft lighting and transitions so smooth that you will think it is something out of a movie (Snow White maybe, just saying).
At first glance, these videos seem to show women simply enjoying homemaking. But if one looks at them genuinely, a simple question arises: Is this lifestyle a genuine choice?
Western Tradwife Trend
The term 'tradwife,' short for traditional wife, has been gaining attention in the West over the past few years. Hannah Neeleman, crowned Mrs America in 2023, has millions of followers watching her rural lifestyle. From milking cows to making cheese, Hannah's @ballerinafarm page reflects a belief in prioritising God, family and domestic life. Yet, when The Sunday Times featured her, she said the piece felt like 'a shocking attack on her family" and claimed that it wrongly portrayed her as 'oppressed."
Another popular face is 22-year-old influencer Nara Smith, who shares videos of herself baking cakes at midnight for her husband while maintaining a fragile, picture-perfect appearance. Then there's Ivy Van Dusen, a young mom who manages both content creation and home duties. As per ABC News, even when she was studying broadcast journalism in college, she had always dreamed of motherhood.
The trend is no longer limited to Western countries. In India, this form of content has taken on a slightly different shape. A scroll through Instagram or YouTube shows young girls, often newly married, performing household tasks from sunrise to sunset. They cook, clean, pray and care for in-laws with cheerful smiles and matching outfits.
What makes these videos grab attention is not just the aesthetics but the age of the creators. Many title themselves as 'girls" not 'women" which seems to add to their appeal. Viewers often find the content relatable while others are disturbed by how normalised this lifestyle is becoming at such a young age.
Viral But Not Without Backlash
This kind of reels often attracts prais,e especially from male viewers who they call these women 'ideal wives" or 'every man's dream." But in the comment sections, a very different narrative appears from many female viewers.
One user wrote, 'Motivation to study harder."
'Just one question…are you really happy? If yes then why do you mention your age in every reel…or you want public validation that you are happy in your marriage," commented a female user under the reel of Taniskka, a 21-year-old married woman who often shares videos of her routines.
On that note, we too return to the same question but with a wider view: Do these young women really choose this life or have they internalised it after growing up watching similar roles around them?
Let's take a look at what some experts have to say.
Conditioning Or Choice?
Falguni Vasavada, a professor and influencer, shared her views on Instagram and called the trend 'extremely disturbing." In her video, she questioned whether young women at that age are truly equipped to make such life-altering decisions.
'They all have a choice but we must understand that at the age of 21, you don't have the maturity, the exposure to the world or even the educational background yet. At 20 or 21, you are likely still in your final year of college. This is conditioning. You believe what you have seen growing up is right and then you normalise it. This kind of choice comes from mental conditioning not from an informed or intellectual take on life," she said.
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She further added, 'This trend is over-glorifying marriage. It is too immature an age to enter a serious relationship like marriage and it is projecting a very misleading idea of how women should be in society."
Shreya Kaul, a counselling psychologist based in Noida, told NDTV, 'As a feminist, I firmly believe in the power of choice. If a young woman genuinely chooses marriage at 21, then that should be respected.
But she also pointed to deeper influences. 'Indian society has long romanticised early marriage. So when a young girl chooses it, we can't ignore the role of conditioning," she said.
Kaul expressed concern about how this lifestyle is presented online. 'The issue isn't with being married or choosing to care for your family, it's the pedestal we place it on. When we glorify a certain path, we forget that not everyone has the luxury of choice. Not every woman can choose to work, or to marry later, or to travel. The danger lies in turning a single lifestyle into an ideal," she said.
The Larger Picture
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From a psychological point of view, early marriage and homemaking during one's early twenties may have long-term effects. 'Becoming a wife that early could potentially short-circuit that growth," Kaul said.
Meanwhile, more of these videos are appearing on social media in India. Whether people support them or question them, the tradwife trend is continuing to spark conversations that go beyond just how things look on screen.
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First Published:
August 07, 2025, 15:00 IST
News viral Why Reels Of '20-Yr-Old Married Woman' Are Disturbing. Is Being 'Tradwife' A Choice Or Conditioning?
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