German travel market in focus for Yalago as bookings grow by 28%
Yalago, part of the Emirates Group and one of the world's fastest-growing leisure accommodation wholesale specialists, has recorded a 28% growth in hotel bookings with travellers from the German market in 2024, compared to the previous year.
The most-booked destinations with German travellers included Thailand, the UAE, Spain, Egypt, and Greece, respectively.
The German market continues to be a core focus of growth for Yalago due to its maturity and travel patterns that align with the brand's unique product offering of direct contracts, across the world. This has been solidified with an 11% year-on-year increase in hotel bookings in 2025 so far, growth which the Yalago team anticipates to continue.
To reach Germany-based travel trade with its unique hotel portfolio, Yalago connected to Peakwork in 2024, where its rates are now available for dynamic packaging as well as hotel-only sales. Its live connections via Peakwork continue to grow across Europe, while its team is set to exhibit and network with the industry in-person at this month's ITB Berlin 2025.
Hans-Peter Brasser, Business Development Manager – DACH Region at Yalago, commented: 'With its unique leisure product, Yalago is an ideal match for tour operators in Germany and other European markets planning to enhance their travel content offering across the UAE and other trending destinations, worldwide. Yalago content is now available throughout Europe thanks to its integration with Peakwork, and existing integrations with other travel tech platforms. Our goal at ITB Berlin is to showcase our unique value proposition to potential new partners, whilst having the chance to connect with our existing base of global partners.'
Yalago's growth strategy for the German market in 2025 includes continued uptake in hotel sales through new business acquisition and opportunities with existing clients, with a customer-centric focus to deliver on the products its customers' demand. The business also aims to enhance its distribution network using new technologies.
Its team is set to showcase its latest, global hotel inventory for the travel market at ITB Berlin (March 4-6) in Hall 9, on stand 207. A focus includes Yalago's enhanced investments in technology and distribution channels to share its products more extensively at a global scale, including the DACH region, wider Europe, and Asia.
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