63+ best Prime Day deals under $25: Save on Apple, Olaplex, Lego and more

NBC News

10-07-2025

Amazon Prime Day 2025 is now on its second-to-last day, and while the big-ticket items tend to steal the spotlight, some of the best savings are hiding in the under-$25 section. During the four-day sale, which is exclusive to Prime members, you'll find worthwhile deals across categories like tech, beauty and household essentials — many of them at their lowest prices ever.
I've been covering Prime Day at NBC Select for over four years, so I know how to separate real deals from filler. I spent weeks combing through thousands of listings to curate the best Prime Day deals under $25. Every product I recommend below is highly rated, at least 20% off and at its lowest price in at least three months.
This list will be updated regularly throughout Prime Day, so check back as new price drops roll in.
Best Prime Day deals under $25
One of our favorite smart plugs, this Amazon model plugs into any standard outlet and lets you automate gadgets like lamps, air purifiers and fans — simply pair the smart plug with the Alexa app and then plug in your electronic appliance. You can also control a device remotely using the Alexa app on your phone.
Attach your AirTag to your keys, wallet, luggage, pet's collar and more to find and keep track of them. The Apple FindMy app lets you pinpoint the exact location of your AirTag if it's within 30 feet, and its chime and sound feature makes your items even easier to find.
These Kitchenaid oven mitts are made from soft, ribbed silicone that's grippy, water-resistant and heat-resistant up to 500 degrees Fahrenheit, according to the brand. They also feel comfortable against your skin, thanks to a cotton cuff.
This anti-frizz spray helps minimize heat damage and makes hair smooth after styling. It is a favorite among our NBC Select editors, who use it regularly and say it never leaves their hair feeling greasy or weighed down. The brand recommends evenly distributing the product through damp hair and blow-drying afterward.
This moisturizer earned the No. 3 spot on our list of 100 best moisturizers. It's fragrance- and oil-free, gentle for those with sensitive skin and noncomedogenic, which means it won't clog your pores. 'This is one of my all-time favorite moisturizers because it never irritates my sensitive, acne-prone skin and absorbs quickly, so I can wear it under makeup,' says NBC Select reporter Zoe Malin. 'It makes my often dry skin feel smooth and hydrated very quickly post-application.'
This toiletry bag won an NBC Select Travel Award because its spaciousness and multiple compartments make it easy to organize makeup, skin care or other travel items. I use this bag when I'm going on either a long, overseas trip or a short weekend getaway. It holds everything I need, its soft sides make it easy to store, and the clear compartments show me where my belongings are stored.
Plug the Fire Stick into your TV's HDMI port to stream movies, TV shows and music. The remote has built-in Amazon Alexa, so you can control it using your voice, plus 16GB of storage to download streaming apps, games and other content on your device.
Stocking up on household essentials this Prime Day? Consider this on-sale pack of 32 Energizer AA batteries, which can last up to 10 years in storage (so you don't have to worry about using them right away).
Carry this sling bag for easy access to all of your essentials, including your passport, wallet and phone. It's made from water-resistant nylon and folds down into a compact zip pouch, so you can store it in your travel backpack or carry-on.
This plant-based powder is a favorite of Malin's: 'I'm very loyal to Orgain's protein powder, which I've used for at least five years. It completely blends into my smoothies, making them creamy and smooth rather than gritty,' she says. It has 21 grams of protein per serving, and the container includes a scooper. The protein powder comes in several flavors, including vanilla bean, horchata and strawberries and cream.
This pack of three includes two all-purpose cleaners to clean grease, grime and soap scum, plus a bathroom disinfecting spray to clean sinks, toilet exteriors and showers. Each cleaner is bleach-free, so you can disinfect most household surfaces without the chemical smell.
This personal water filter is great to take on hikes, camping or other outdoor adventures. It filters out parasites, microplastics and impurities from your water as you sip through the top mouthpiece, plus its lightweight and slim design makes it easy to take on the go.
This is one of our favorite Amazon kitchen gadgets: simple add kernels, throw it in the microwave and enjoy a warm snack in minutes. The body is made of transparent glass, so you can watch kernels pop, plus the removable lid doubles as a measuring cup that tells you exactly how many kernels to add. You can also add butter directly on top of the lid, which has little holes that allow the butter to melt in the microwave and drip down onto your popcorn.
This shower oil is a favorite among our NBC Select editors as a post-body wash step or as a shaving cream alternative. I use this every time I shower, and I love the thick, silky texture — it leaves my skin soft, smooth and smelling great (the almond scent isn't overpowering).
This meat thermometer has a digital display that shows meat temperature in about three seconds, which can come in handy during a summer barbecue. It's durable, water-resistant and has a built-in temperature guide for different meats.
I own several silk scrunchies from Kitsch, and plan to expand my collection with this pack of eight spiral hair ties. The hair ties, which are about the size of a quarter, are stretchy, water-resistant and prevent tangling and breakage, according to the brand.
This is one of my favorite board games to play with friends and family — it's easy, fast paced and great for both children and adults. Players compete by building trains and railways to see who can claim the most routes and stations. The game comes with 110 train car pieces, 30 destination tickets and a rulebook.
I keep at least one Touchland hand sanitizer spray at my desk at all times — it's easy to apply with one hand, and it's small enough to conveniently throw in my bag and carry around with me. The Glow Mist's rosewater fragrance is also one of my favorite scents and is far more appealing than the typical chemical sanitizer smell.
This USB-C wall charger can charge two devices simultaneously without sacrificing charging speed, according to the brand. Plus, it folds down to help prevent tangling with other cords and cables in your bag, and its compact size makes it easy to take on the go.
One of our favorite under-eye patches, these Topicals masks are sticky, so they won't slide on your face. The gel feels cooling on the skin and has niacinamide for brightening and hydrating, as well as caffeine for temporary depuffing, according to the brand.
Differin Gel helps treat mild to moderate acne and blackheads using adapalene gel, a type of retinoid. It also helps cure inflammation, deep cleans pores and prevents new pimples from forming, experts say in our guide to cystic acne. The brand recommends applying a thin layer all over your face after cleansing and moisturizing.
Connect your Echo Pop to Wi-Fi and control compatible devices, get weather alerts, play music, set timers and more using your voice or the Amazon Alexa app. This smart speaker is compact enough to sit on your nightstand, shelf or mantle.
This variety pack comes with 132 gallon Ziploc bags that are safe to store in the freezer. The bags are designed with a stand-up bottom, so you can easily fill them up hands-free.
This 52-pack of Cascade dishwasher tablets soak, scrub and rinse dishes while leaving behind a fresh, clean scent.
Kind bars are always in our office snack collection. This variety pack of Kind bars comes in three flavors: caramel, almond and sea salt; dark chocolate, nuts and sea salt; and peanut butter and dark chocolate. Each bar is individually wrapped in a mini size (great for a quick snack).
Olaplex makes some of our favorite clarifying shampoos and sulfate-free hair products. This shampoo works for all hair types and helps hydrate and repair damaged hair, according to the brand.
Hefty Ultra Strong 13 Gallon Trash Bags
$14.24
$23.09
Amazon
Now 38% off
Now is a great time to stock up on discounted home essentials, like these Hefty trash bags. This pack includes 110 13-gallon garbage bags with a lavender and sweet vanilla scent to keep your home odor-free.
La Roche-Posay is an editor-favorite skin care brand because its products are hydrating and gentle. Best for normal to oily skin, this facial cleanser from the brand has niacinamide and ceramides to soothe your skin, as well as glycerin to add moisture. It's also fragrance-free, so it's great for sensitive skin.
One of our favorite pimple patches, the Mighty Patch uses hydrocolloid gel to absorb oil, dirt and dirt from your pimples, according to the brand. They're a favorite of NBC Select editorial projects manager Rebecca Rodriguez, who loves that they blend into her skin tone, so no one can tell she has one on.
Hypochlorous acid helps remove bacteria from the skin, reduces redness, and aids in healing eczema flare-ups, sunburns and even bug bites. This Magic Molecule spray is an NBC Select editor favorite because it's easy to apply, fast-acting and lasts a very long time. Spray this after a workout, on a hot day or whenever you need a refresh.
This giftable Lego set is the size of a small storage box to hold all of its 484 pieces. It comes with flat baseplates and cube-shaped interlocking pieces, small wheels for building trains and cars, pieces for making animals and more.
Best Prime Day sales under $25
Here are the best Prime Day sales under $25 to know about. Keep in mind, not every item from a brand is discounted as described below.
Up to 30% off Lavazza coffee
Up to 25% off Avene skin care
Up to 30% off all Olaplex hair care
Up to 42% off Brita water filters
Up to 20% off Cocolab floss, toothpaste, toothbrushes and more
Up to 30% off Lego sets
Up to 50% off select Havaianas
Up to 30% off Laneige skin care
Up to 20% off Sun Bum skin care
Up to 20% off Ouai hair care
Up to 20% off Hanes
Up to 30% off Quip oral care
Up to 36% off Round Lab skin care
Up to 25% off Back to Nature snacks
Up to 32% off Hefty household essentials
Up to 30% off Dr. Scholl's foot care
Up to 30% off Olay skin care
Up to 30% off Meater grilling accessories
Up to 20% off Fly By Jing sauces
Up to 48% off AmLactin body care
Up to 20% off Stella & Chewy pet products
Up to 30% off Farmacy skin care
Up to 25% off DOG by Dr Lisa
Up to 29% off Greenies treats for dogs and cats
Best sales under $25 at other retailers
Target: Up to 40% off sitewide during the Target Circle Week sale through July 12
Walmart: Save on hundreds of items, including tech, home, outdoor items and school supplies, during the Walmart Deals sale through July 13
Kohl's: Up to 50% off sitewide through July 10
Ulta: Shop the Big Summer Beauty Sale through Jul. 19
Lands' End: Up to 70% off sitewide using code BOATDAY
Macy's: Up to 60% off summer clothing
Native: Up to 30% off sitewide through July 19
Under Armour: Up to 40% off using code SEMIANNUAL
Peace Out Skincare: Up to 30% off sitewide
Woof: Up to 21% off sitewide
Thermos: Up to 30% off sitewide
Ghia: Up to 25% off sitewide through July 11
How I found the best Prime Day deals under $25
All of my recommendations above are based on NBC Select's previous coverage and reporting. I also included products the NBC Select staff tested, including Wellness Award, Travel Award, Pet Award, Bed & Bath Award and Giftable Tech Award winners. I ran each deal through price trackers like CamelCamelCamel to ensure products are at their lowest price in at least three months. All the products I recommend are highly rated with at least a 4.0-star average rating from hundreds of reviews.
Why trust NBC Select?
I'm an updates editor for NBC Select who has covered deals and sales for over four years. To round up the best discounts under $25 during Prime Day, I found highly rated products at their lowest price in at least three months.