
Former Miss SA Shudufhadzo Musida declares ‘Power is knowing that your presence in the room is not a favour - it's necessary'
Winning Miss South Africa in 2020 was neither the beginning nor end of Shudufhadzo Musida's journey. Her perspective, shaped by her upbringing across both rural and urban areas, influenced her leadership style and advocacy priorities.
This duality informs her work as an author of two impactful children's books 'Shudu finds her magic' and 'I Am Shudu: Finding My Voice and Knowing My Strength.'
Recently honoured with an appointment as the United Nations Population Fund (UNFPA) global champion for women and girls, Musida continues to build a legacy that transcends her beauty pageant achievements.
View this post on Instagram
A post shared by Shudu Musiḓa (@shudufhadzomusida)
In a one-on-one with TRUELOVE, she shares more on her journey and the advocacy she stands for.
Her mental health advocacy
'We've seen studies—for example, in the UK—showing a 20 percent rise in anxiety and depression in high school students post-COVID. But this didn't come out of nowhere. The pandemic simply exposed what was already there,' she shares, noting her passion in emotional literacy, especially starting in childhood.
Her first book, Shudu Finds Her Magic, introduces mental health concepts to children in an age-appropriate way while her latest, I Am Shudu: Finding My Voice and Knowing My Strength, builds on that by helping older children and teens develop the language to articulate their emotions.
View this post on Instagram
A post shared by Shudu Musiḓa (@shudufhadzomusida)
She believes that to improve our mental healthcare access there needs to be a full integration of mental health services into our public health system.
'At the moment, mental health support is often limited to crisis care - if it's available at all - especially in rural and township communities. But mental health should be treated with the same urgency and normalcy as physical health. You go to the clinic for a flu - why not for your mental wellbeing too?'
Stepping into a room as the voice of people
Growing up in the village showed Shudufhadzo what a lack of privilege and access looks like. She notes how in many rural areas, people don't have the same basic services — healthcare, mental health support, quality education, or even awareness of the full spectrum of careers that exist.
'In some places, children don't even know that being a creative, an artist, a strategist — or even a public speaker — is possible. And beyond imagination, the infrastructure is missing too. Many rural schools still lack proper ICT infrastructure, and without that, how do you compete in the digital world?' she notes.
That lived experience gives her perspective. It keeps her mindful in every conversation — whether it's about youth inclusion, education reform, or leadership:
'True leadership is not just about making it out. It's about holding the door open, making space, and ensuring that the people you grew up with are not left behind — that they too are part of the future we're building.'
View this post on Instagram
A post shared by UNFPA (@unfpa)
Heritage and identity
Shudufhadzo will always be remembered for the iconic moment she wore the Miss South Africa crown with her short hair. Speaking to us, she reveals that the look wasn't meant to be a political statement:
'When I entered Miss South Africa with short natural hair, it wasn't a political statement — I just felt like it. Only later did I realise the impact it had. I didn't grow up wearing my natural hair, and even when I did, I often felt it wasn't good enough.'
Since winning Miss South Africa, her understanding of power has evolved in many ways.
'For me, Miss SA was a platform, a powerful one, but it didn't define what power is to me. Power is not fame. It's not about being recognised in public or having influence for influence's sake. Real power, to me, is the ability to shift narratives, influence policy, redistribute resources, and show up in spaces in a way that opens doors for others.'
View this post on Instagram
A post shared by Shudu Musiḓa (@shudufhadzomusida)
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News24
3 hours ago
- News24
Former Miss SA Shudufhadzo Musida declares ‘Power is knowing that your presence in the room is not a favour - it's necessary'
Winning Miss South Africa in 2020 was neither the beginning nor end of Shudufhadzo Musida's journey. Her perspective, shaped by her upbringing across both rural and urban areas, influenced her leadership style and advocacy priorities. This duality informs her work as an author of two impactful children's books 'Shudu finds her magic' and 'I Am Shudu: Finding My Voice and Knowing My Strength.' Recently honoured with an appointment as the United Nations Population Fund (UNFPA) global champion for women and girls, Musida continues to build a legacy that transcends her beauty pageant achievements. View this post on Instagram A post shared by Shudu Musiḓa (@shudufhadzomusida) In a one-on-one with TRUELOVE, she shares more on her journey and the advocacy she stands for. Her mental health advocacy 'We've seen studies—for example, in the UK—showing a 20 percent rise in anxiety and depression in high school students post-COVID. But this didn't come out of nowhere. The pandemic simply exposed what was already there,' she shares, noting her passion in emotional literacy, especially starting in childhood. Her first book, Shudu Finds Her Magic, introduces mental health concepts to children in an age-appropriate way while her latest, I Am Shudu: Finding My Voice and Knowing My Strength, builds on that by helping older children and teens develop the language to articulate their emotions. View this post on Instagram A post shared by Shudu Musiḓa (@shudufhadzomusida) She believes that to improve our mental healthcare access there needs to be a full integration of mental health services into our public health system. 'At the moment, mental health support is often limited to crisis care - if it's available at all - especially in rural and township communities. But mental health should be treated with the same urgency and normalcy as physical health. You go to the clinic for a flu - why not for your mental wellbeing too?' Stepping into a room as the voice of people Growing up in the village showed Shudufhadzo what a lack of privilege and access looks like. She notes how in many rural areas, people don't have the same basic services — healthcare, mental health support, quality education, or even awareness of the full spectrum of careers that exist. 'In some places, children don't even know that being a creative, an artist, a strategist — or even a public speaker — is possible. And beyond imagination, the infrastructure is missing too. Many rural schools still lack proper ICT infrastructure, and without that, how do you compete in the digital world?' she notes. That lived experience gives her perspective. It keeps her mindful in every conversation — whether it's about youth inclusion, education reform, or leadership: 'True leadership is not just about making it out. It's about holding the door open, making space, and ensuring that the people you grew up with are not left behind — that they too are part of the future we're building.' View this post on Instagram A post shared by UNFPA (@unfpa) Heritage and identity Shudufhadzo will always be remembered for the iconic moment she wore the Miss South Africa crown with her short hair. Speaking to us, she reveals that the look wasn't meant to be a political statement: 'When I entered Miss South Africa with short natural hair, it wasn't a political statement — I just felt like it. Only later did I realise the impact it had. I didn't grow up wearing my natural hair, and even when I did, I often felt it wasn't good enough.' Since winning Miss South Africa, her understanding of power has evolved in many ways. 'For me, Miss SA was a platform, a powerful one, but it didn't define what power is to me. Power is not fame. It's not about being recognised in public or having influence for influence's sake. Real power, to me, is the ability to shift narratives, influence policy, redistribute resources, and show up in spaces in a way that opens doors for others.' View this post on Instagram A post shared by Shudu Musiḓa (@shudufhadzomusida)


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