MarTech+ #1: AI That Sees, Shops, and Sells
While the principles of marketing remain unchanged, technology has transformed everything about how we experience them.
The 4Ps — product, price, promotion, and place — now look very different in a world of algorithms, AI, and attention scarcity. Even mental and physical availability is shaped by data, devices, and digital journeys.
That's why we have curated the MarTech+ newsletter to track how marketing is evolving at the intersection of tech and consumer behaviour — without the jargon. Every week, we'll share smart signals, brand moves, and the ideas shaping what's next.
In this edition, we explore how AI is quietly but powerfully shaping the way people shop, storytellers create, and brands serve.
From grocery shelves designed with empathy, to studios where AI sharpens the craft, to shopping journeys guided by digital agents — this is AI in action.
Let's dive into the now
🛒 When AI sees what we don't
Britannia
's 'A-Eye' project is more than tech—it's what innovation looks like when it puts people first. By making grocery shelves more accessible to the visually impaired, Britannia reminds us that
inclusive design
is good marketing.
👉 Here's how they did it.
Why you should care: Because inclusive brand experiences aren't just 'nice to have'—they're the new competitive edge.
🎨 AI didn't kill the creative star—It upskilled it
Youri Guerassimov, the CCO-turned-CEO of Marcel, drops a hard truth: AI has made creative work sharper, not shallower. In this ETBE exclusive, he reflects on how tech has made storytelling more efficient and effective — when paired with soul.
👉 Read the interview.
Why you should care: Because brands that want creative that sells need to embrace AI not as a shortcut, but as a superpower.
🛍️ Welcome to Agentified Shopping
Imagine a world where you don't scroll endlessly or filter by size. Instead, a smart AI agent knows your taste, diet, budget, mood — and shops for you. This guest article unpacks the rise of
AI shopping agents
that could change how we think about discovery and decision-making.
👉 Step into the future.
Why you should care: Because preference-based automation is poised to flip marketing funnels on their head.
Here are more stories you might have missed.
Gen AI and the future of marketing.
AI, the new shoulder to cry on. And it doesn't get tired.
AI impact: What happens to advertising now?
Chatgpt faces global outage; India, US most affected.
Meta opening AI lab to build super intelligence.
🔄 Over to you
Are we entering an era where marketers don't just target people, but train the agents who influence them? What's one AI innovation you've seen lately that actually made the journey better?
Tag us on LinkedIn (ET BrandEquity) with your thoughts.
— Team ETBrandEquity
🗓️ Stay tuned for the next edition of the MarTech+ newsletter, coming to you every Wednesday.
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