Fashion editor's pick of the summer dresses that are selling out SO fast: These anti-ageing styles are perfect for weddings or big events says AMY KESTER... but you need to move quickly
We all know a true It-dress when we see one.
They're the ones that make every other female guest at a summer wedding drool with fashion envy.
What's difficult is spotting these coveted styles before they sell out.
This year we've done the hard work for you – talking to brands and stylists to work out which will be the styles to be seen in.
So pick your favourite, and then buy it before it sells out...because trust me, it will.
ANTHRO'S SLINKY SATIN
Last year Anthropologie's 'Fleur' dress – a strapless satin maxi – went viral and promptly sold out. This year the store has launched three new styles, the Gracie (£148, anthropologie.com), Lucinda (£158) and Lily (£128). These satin finish dresses are called 'Fleur's friends' by the brand, who say Gracie and Lucinda are already the most popular dresses this season.
My favourite is the Lucinda. Its elegant one-shoulder design and ultra-feminine ruffle hem make it perfect for any summer celebration.
HOBBS' FLATTERING FLARE
The dress to know from Hobbs' is the 100 pre cent silk Wisley (£329, hobbs.com). Already a bestseller, the fit-and-flare shape creates a flattering silhouette, while the delicate puff sleeves work well if you prefer to cover your arms. Unlike a ditsy tea dress, it will work perfectly for a winter wedding with sheer tights and boots.
RUFFLES FIT FOR THE A-LIST
Typically wedding guests favour dresses from Rixo, Reformation or Zara, but fashion insiders prefer to shop a little off the beaten track – Essential Antwerp is a favourite and actress Nicole Kidman is a fan too. Set to be a bestseller, this 100 per cent silk dress hits this year's ruffle and puff sleeve trends without looking fussy (£390, essentiel-antwerp.com).
COLD SHOULDER GLAMOUR
This polka dot gown is inspired by Marilyn Monroe and is the standout style from Phase Eight's limited edition capsule collection. Marilyn loved the classic print, on this dress the spots are oversized and modern, while exaggerated sleeves bring plenty of drama (£299, phaseeight.com). This dress oozes sophistication, so act fast — some sizes are already starting to sell out.
MODERN FLORALS
Me+Em's Wild Bloom Maxi Dress (£295, meandem.co.uk) is the epitome of effortless elegance. According to the brand, in their stores it's the most frequently purchased piece from the latest collection, and it's easy to see why. With its flattering silhouette, slight pouf at the shoulder, and romantic floral print, all you need is a pair of strappy sandals to complete the look.
CATWALK INSPIRED CHOICE
Puffball hemlines were paraded down the SS25 catwalks – Monsoon's Mya dress is a more wearable version of the trend (£140, monsoon.co.uk). It has been their bestselling style for the past eight weeks and it's easy to see why. In a striking pistachio green, the flattering corset bodice and voluminous skirt create a dramatic yet womanly shape. Plus it comes with a matching puff-sleeve jacket, perfect for sunny days when there's still a chill in the air.
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