The highest-paid tennis players in the world, ranked

Business Insider

2 days ago

It's time to don your best tennis whites and sip a Pimm's Cup: Wimbledon is here.
Wimbledon, the third Grand Slam tennis tournament, began on June 30 and wraps up on July 13. Some major players have already been eliminated from the tournament, including third-seed Alexander Zverev, ninth-seed Daniil Medvedev, and 12th-seed Frances Tiafoe for the men, and second- through-fifth-seeds Coco Gauff, Jessica Pegula, Jasmine Paolini, and Zheng Qinwen for the women.
In other words, it's anyone's game.
Tennis is one of the biggest sports in the world, and according to Tennis.com, the number of players is only growing. There was a jump of nearly 2 million tennis players in the US from 2023 to 2024.
While becoming a professional tennis player is grueling work, it can lead to huge paydays. Forbes ranked the highest-paid tennis players in the world in 2024, with earnings ranging from $13.7 million to an eye-popping $42.3 million.
Here are the highest-earning tennis players in the world, and how they did it.
10. Aryna Sabalenka
Sabalenka, a 27-year-old champ from Belarus, was ranked the first seed at Wimbledon this year, and remains the only woman from the top five still in competition. She's also ranked No. 1 in the world by the WTA.
Forbes reported Sabalenka earned a total of $13.7 million last year: $6.7 million in prize money and $7 million in sponsorships and other deals.
Most recently, she won the 2024 US Open and the 2024 Australian Open. She also made it to the finals of the 2025 Australian Open and the 2025 French Open.
Sabalenka, who has 3 million followers on Instagram, has partnerships with Wilson, Nike, and Audemars Piguet.
9. Casper Ruud
Ruud skipped Wimbledon this year, though he was seeded at No. 15. He announced on June 21 that a knee injury was hindering his ability to play, per ESPN.
The 26-year-old hails from Norway, and although he's never won a Grand Slam (he's been runner-up three times), he's still earned a pretty penny. Forbes estimated that he earned $13.9 million last year, with $10 million coming from off-the-court endeavors and $3.9 million from winnings.
His biggest endorsements are Samsonite, Vitamin Well, watch brand Fleming, Yonex, and Varsity Headwear.
8. Naomi Osaka
Osaka, 27, has been one of the best-known tennis players in the world since her surprise 2018 US Open win over Serena Williams. In the years following, she's won another US Open and two Australian Opens. She also made it to the third round of Wimbledon for the first time since 2018 this year, though she was knocked out by Anastasia Pavlyuchenkova.
Osaka, who was born in Japan, earned an estimated $14.6 million last year, and just $600,000 of that came from winnings, Forbes reported. The remaining $14 million came from off-the-court partnerships with Maybelline, Etsy, Nike, and her own media company, Hana Kumo. She also has an impressively loyal fan base of 2.8 million Instagram followers.
7. Daniil Medvedev
Medvedev, who was seeded at No. 9, has already been knocked out of Wimbledon this year, but that shouldn't keep the 29-year-old down for long. He's had multiple finals appearances in Grand Slams and won the US Open in 2021. He also made it to the quarterfinals at the 2020 Olympics as part of the Russian Olympic Committee.
Of course, his $20.3 million earnings from last year should be a nice consolation prize, too.
Medvedev has high-profile deals with video game brands EA Sports and Ubisoft, as a gamer himself, in addition to Lacoste, BMW, and Tecnifibre, which add up to $13 million, Forbes reported.
He also earned $7.3 million in prize money last year.
6. Rafael Nadal
Technically, Nadal isn't a tennis player anymore; he retired in 2024 at 38 years old and as one of three men who completed the career Golden Slam in men's singles (all four Grand Slam tournaments plus a gold medal at the Olympics).
However, in the last full year of his career, he earned $23.3 million. While most of that ($23 million to be specific) came from off the court, we still have to pay respect to one of the GOATs of tennis. Especially one who has won over $120 million in prize money over the course of his career.
5. Jannik Sinner
Sinner, 23, is the No. 1 seed for Wimbledon this year and is still in competition for the win. In 2025, he won the Australian Open (which he also won in 2024) and was in the finals of the French Open. Sinner is also ranked No. 1 by ATP, the governing body of men's tennis.
The Italian player, per Forbes, earned $26.6 million last year: $11.6 million in winnings and $15 million from other streams of income.
A quick look at his Instagram feed tells us he has partnerships with Nike, the skincare brand La Roche Posay, Lavazza, and Gucci.
4. Iga Swiatek
Swiatek, 24, is currently ranked No. 4 in the world by the WTA, and was seeded eighth at Wimbledon, where she is still in contention to win.
In addition to being the first Polish tennis player to win a singles title, she's won four of the seven French Opens she's competed in. She also won the US Open in 2022.
Forbes put her 2024 earnings at $26.7 million, with $11.7 million in winnings and $15 million from brand deals and other career endeavors.
You might've seen her promoting Lancôme, On, Rolex, Visa, and Tecnifibre.
3. Coco Gauff
Gauff is not only the youngest player on this list, at 21, but she was also the highest-paid American tennis player last year, earning $27.1 million ($7.1 million in earnings, $20 million in deals), per Forbes.
She rocketed to fame in 2023 after she became the first teenager since Serena Williams in 1999 to win the US Open. Since then, she won the French Open in 2025 and made it to the third round of the 2024 Olympics. She was, however, knocked out of Wimbledon in the first round this year.
Gauff has her own line at New Balance and deals with Bose, UPS, and Naked Juice. She also announced the start of Coco Gauff Enterprises in partnership with the talent agency WME in April 2025.
2. Novak Djokovic
What is there to say about Djokovic? He's the only player in history to win all nine active ATP Masters tournaments, the only player to complete the Career Grand Slam three times, and at 38 years old, he's still ranked No. 6 in the world.
Fittingly, he was also the sixth seed at Wimbledon this year, and is fighting for his eighth Wimbledon title.
While the legend from Serbia is only at No. 2 for 2024 earnings, he's far and away the highest-earning tennis player of all time with $187,870,986 in winnings to his name, per ATP.
Last year, he earned $37.2 million — $25 million of that was off the court, while $12.2 million was prize money.
His endorsements include Joe and the Juice, Asics, Lacoste, and Qatar Airways.
1. Carlos Alcaraz
At the top of the list is 22-year-old Alcaraz, who is looking for a threepeat at Wimbledon this year after winning in 2023 and 2024. He started off 2025 strong with a win at the French Open.
Forbes put Alacaraz's 2024 earnings at $42.3 million, with $10.3 million in prize money and $32 million in endorsements.
Alcaraz, who hails from Spain, has partnered with Rolex, BMW, Nike, Louis Vuitton, Evian, and more. He also starred in his own Netflix docuseries in 2025 called "Carlos Alcaraz: My Way."