Popular Whiskey Brand Hit With Troubling News
Popular whiskey brand Devils River Whiskey has been around since 2017, expanding from its roots in San Antonio, TX to 36 states and five different countries.
Back in 2023, the company announced a new brand deal with Dune and Guardians of the Galaxy star Dave Bautista to join the growing business.
"We are thrilled to have someone of Dave's caliber as an investor and partner," Co-Founder and CEO of Devils River Whiskey Mike Cameron said in a statement at the time. "Dave's involvement in our brand is a major step toward Devils River Whiskey leading the diversification of bourbon culture and elevating Texas whiskey."
Bautista emerged as a household name thanks to his impressive stint in Marvel, standout performance in Knock at the Cabin and his work on Denis Villeneuve's Dune series. "I'm extremely honored to join the Devils River family. I was blown away by their products and the love and pride that goes into making them. I couldn't be more excited to contribute to the growth of the company," he said about the brand deal in 2023.
Just two years later, the company was hit with some difficult news. According to a report from The Street, Devils River Distillery LLC and an affiliate filed for Chapter 11 bankruptcy protection to reorganize their business and continue operating.
From The Street:
The debtor listed $1 million to $10 million in assets and liabilities in its Subchapter V petition filed on May 1 in the U.S. Bankruptcy Court for the Western District of Texas. Its largest unsecured creditors include McDermott, Will & Emory, owed over $317,000; Sazerac, owed over $258,000; AREA Real Estate, owed over $132,000 and Romph & Pou Agency, owed over $83,000.
The company touts "more than sixty-three national and international awards" for its products including bourbon whiskey, agave whiskey, coffee whiskey and more.
"Devils River Whiskey is recognized nationally as an award-winning brand, including multiple SIP Awards, The Fifty Best accolades, and International Spirits Competition gold medals," the company said.Sign in to access your portfolio
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