Ahead of Her Worldwide Pride Festival Tour, Kim Petras Drops New Jewelry Collab Supporting LGBTQ+ Youth
Celebrating anyone who's ever been called 'too much', Awe Inspired (a luxury jewelry brand centered on giving back to advocacy groups) just debuted its fifth and latest Pride campaign starring global pop icon Kim Petras as their 'Queen of the Fairies' — launching just as she embarks on a worldwide Pride festival tour.
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The German singer-songwriter recently performed at the 2025 World Pride Music Festival alongside Troye Sivan, Jennifer Lopez, Reneé Rapp and more, and is the first out trans woman to win a Grammy for Best Pop Duo/Group Performance with Sam Smith. The 'Unholy' singer is also taking the stage at the SoSF Pride Festival, Nashville Pride Friday Concert, and more throughout June and July. But she's also taking time to turn on the magic as the muse of Awe's latest Pride collection, with the 'Queen of Fairies' being described as one who 'lives beyond the rules — an untamed force who bends nature to her will.'
shop now on awe inspired
Offering a luxe take on the 'fairycore' aesthetic trend you've probably seen fill countless Pinterest boards, Awe Inspired and Petras' Queen of the Fairies collection aims to reclaim the slur 'fairy,' transforming it into an emblem of enchantment, pride, and femme self-expression. Launching in three separate drops throughout the month of June, the jewelry is all crafted in 14K gold vermeil and sterling silver, and embraces the 'surreal elegance and escapism' of fantastical fairy iconography while keeping it grounded in a good cause.
The first drop is available to shop now on AweInspired.com, while 'Secret Forest' will be shoppable on June 17, and the third and final drop, 'Bug Brooches,' goes live on June 24. From sculptural rings and intricate earrings to layered charms, delicate brooches, and a standout fairy nameplate necklace, the collection is meant to be equal parts whimsical and elevated. You'll find twisted botanical motifs, winged silhouettes, and delicate insect-inspired details — think dragonflies, beetles, and enchanted flora.
shop kim petras queen of the fairies collection
Prices range from $150–$1,240, and as part of the launch, the Queen herself (Petras) curated three of her favorite necklace stacks (two are currently in-stock online, while the final 'Secret Forest' set will be released with the June 17 drop). In celebration of Pride, $10 will be donated with the purchase of select pieces (labeled 'GLSEN Gives Back') to GLSEN, an organization working to ensure safe, inclusive schools for LGBTQ+ youth nationwide by supporting educators and advocating for policy change in school. This contribution supports critical resources and education as political attacks and funding cuts continue to intensify nationwide.
With this campaign, Awe Inspired has added a new queer icon to its Goddess Jewelry Collection. Past Pride campaigns featured Indya Moore as Marsha P. Johnson and Zane Phillips as Achilles, with each launch supporting GLSEN's mission. Shop the of drops, while supplies last, at AweInspired.com, and for more ways to support the LGBTQ+ community, check out some other 2025 Pride Collections and queer-owned businesses to support this month and beyond.
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