Coleen Rooney's earnings soar amid huge TV projects as she looks set to become 'main breadwinner' in family with husband Wayne
The WAG, 38, reportedly boasts a net worth of £15million, with her hubby thought to be worth an enormous £170million thanks to his Premier League footballing days.
But in the new phase of their lives, Coleen could be set to take over as the main breadwinner as her popularity soars.
Amid her skyrocketing fame following her hugely successful I'm A Celeb stint, Disney announced on Monday a new premium access series titled The Rooneys focusing on her and Wayne's life.
Thanks to her ventures, new figures for her firm, CWR 2021, up to September 2024 show the booming business already had £580,000 banked - and that was before I'm A Celeb and her Disney deal.
Meanwhile former manager of Plymouth Arsenal Wayne was reportedly making £500,000, before leaving the club in December.
A financial expert told The Sun: 'These earnings show that, even before Coleen signed up for I'm A Celeb, she was already bringing in more money than Wayne.
'On the back of her jungle stint, where she was incredibly popular with the viewing public, she's now likely to see her earnings soar even further - and the increased interest in Coleen after she did so well on the show is also likely to have sealed the deal on the Disney contract.
'Getting big bucks from a global streamer, plus her pay cheque from ITV, will no doubt swell the Rooneys coffers even further.'
MailOnline has contacted Coleen's representatives for comment.
In March, Coleen revealed that she has eclipsed Wayne in popularity after starring on I'm A Celebrity... Get Me Out Of Here!
Coleen took part on last year's series of the ITV show where she finished as runner up to McFlyn's Danny Jones after winning over a huge number of fans.
And the mother-of-four has explained that she now gets even more attention in public than her famous footballer husband.
Speaking to The Mirror at an event in Manchester, Coleen admitted she was humbled by the 'positivity' of people coming up to chat to her about her time in the jungle.
She said: 'I didn't realise how big the audience was. I get parents come up to me saying "aw, we got our family back together on the couch to watch it" and that's lovely to hear.'
Not being able to resist making a brutal dig at her husband, she then joked: 'Even on school runs, Wayne has passed his sell by date so no one has got a clue [about him] But then all of a sudden we get kids going "oh Coleen Rooney!"'
Speaking of her popularity, Disney announced on Monday that a new premium access series titled The Rooneys is set to air, and filming is already underway.
The ten part doc-series will delve into the footballer and WAG's lives 'like we've never seen them before'.
It is set to see Coleen tackle 'new entrepreneurial endeavours' and Wayne stepping away from the football pitch to do school runs.
The new show has 'unprecedented access' into their world and dives into their everyday life, including highs like holidays and celebrations as well as the lows.
The 'at-home-with' format is expected to see former England footballer Wayne Rooney appear alongside his wife – runner-up on last year's I'm A Celebrity – and their four sons: Kai, 14, Kit, 11, Klay, eight, and Cass, six.
Sources close to the project said earlier this year that Mrs Rooney, 39, will be paid £5 million with the remainder going to production company Lorton Entertainment, which made her previous show, Coleen Rooney: The Real Wagatha Story.
One insider said: 'It has taken months of bidding against one another. The money has gone up and up and has got to £10 million, which is way higher than was first imagined, but Coleen is very much in demand.
'Both streamers were aware of the viewing public's appetite for the inside track on footballers' home lives.
'The Beckhams documentary was the most-watched show on Netflix in the UK last year, and has racked up more than 200 million hours of viewing time globally.
'Coleen is loved by the British public, especially since she played a blinder on I'm A Celeb. It wasn't surprising that Disney and Amazon wanted it and went head to head.
'It will make for compulsive viewing. It won't just feature Coleen but Wayne and their children, too.
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