Tune Protect and Sunway XFarms launch the ‘Grow & Give' initiative
PETALING JAYA : Tune Protect Group Berhad has partnered with Sunway XFarms to launch the 'Grow & Give' initiative, a strategic programme that combines employee development with meaningful environmental and community impact.
In this programme, employees gain hands-on experience in sustainable agriculture through hydroponic farming and contribute to the establishment of a community farm to promote food self-sufficiency among low-income communities.
The 'Grow & Give' programme involving 240 Tune Protect volunteers, consists of four sessions, the first held in May, in which volunteers help support the Petaling Jaya-based Medan Jaya community, home to over 4,000 residents, many of whom face limited access to fresh and nutritious food.
The initiative began with hands-on training at Sunway XFarms, where employees gained practical experience in urban farming, harvesting pesticide-free vegetables, and packing them for distribution to local beneficiaries.
Utilising smart hydroponic farming technology, community farming is remarkably easy to maintain and uses up to 90% less water compared to traditional farming methods.
The solar-powered system efficiently circulates water, providing crops with optimal hydration and nutrients, while offering residents an accessible and sustainable way to grow their own food long-term. This modern farming technique ensures consistent yields with minimal environmental impact.
Koot Chiew Ling, chief strategy officer and chair of the Sustainability Committee Tune Protect Group said: 'We remain deeply attuned to the social disparities and environmental challenges shaping our world today.
'Through this initiative, we are not only raising awareness but taking meaningful action by delivering practical, ground level solutions in areas such as clean energy, water efficiency, food security, and waste reduction.'
She said she hoped the initiative would inspire a ripple effect of positive change, one community, one farm, and one volunteer at a time, that supported both people and the planet for generations to come.
Yuvasreetharan Muregesun, chief operations officer of Tune Protect (centre), with Norlizah Jaaman (left), secretary of the Medan Jaya Residents' Association, and Eleanor Choong (right), COO of Sunway XFarms. (Tune Protect pic)
Driven by the sustainability vision 'In Tune for a Better Tomorrow', Tune Protect is committed to building a more resilient and sustainable future, targeting 6,000 volunteer hours from 2025 to 2027 with a focus on conservation and sustainability initiatives.
The company is expected to achieve 1,200 volunteer hours upon the completion of the four sessions of the 'Grow & Give' programme this year, with the next three sessions to be held in July, September and November.
The community farm is projected to yield over 240kg of fresh produce annually, providing residents with more than eight varieties of essential vegetables.
The farm has prevented over 1,500 sq ft of deforestation, besides reducing three tonnes of carbon emissions, saving 56 tonnes of water, and avoiding 960 pieces of plastic from being used.
Eleanor Choong, COO of Sunway XFarms, expressed her enthusiasm for the collaboration. 'We are pleased to be able to build this community farm alongside Tune Protect, and we are excited to see the fruits of the residents' labour,' she said.
Through this initiative, Tune Protect distributed 50 bags of fresh vegetables. Staff also led a clean-up drive in communal areas, collecting over 170 kilograms of recyclable waste, including paper, metal scraps, plastic, glass, and electronic waste.
Norlizah Jaaman, secretary of the Medan Jaya Residents' Association said: 'Tune Protect and Sunway XFarms' contributions have empowered our community's economy, raising awareness on sustainable agriculture and recycling practices among the residents.'
Tune Protect's collaboration with Sunway XFarms has shown how innovative partnerships can bring about significant change beyond the boardroom.
The 'Grow & Give' initiative has shown how with every harvest and act of kindness, a more inclusive, empowered, and sustainable tomorrow comes into view.
For more information on Tune Protect, visit their website.
For more information on Sunway Xfarms, visit their website.
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