14 aesthetic homegrown UAE fashion brands to support this year
Overall, these brands have even made a mark for themselves on a global map. Having achieved viral status both in the UAE and internationally, these capsule pieces can be worn on any occasion. When it comes to innovation and creativity, the UAE is always ahead of the curve as it champions homegrown labels.
From eyewear brands to clean sartorial labels focusing on capsule pieces, there are several homegrown labels – emerging and established – to get you there.
These homegrown brands transport us on a journey through time and space, weaving together threads of traditions, culture and innovation, our definite favourites. To see our favourite brands, scroll through our guide of editor-approved labels below. Nine Frames
This Dubai-based eyewear brand creates timeless, high-quality sunglasses with a modern twist. Every pair is crafted using premium materials and designed to elevate everyday style. Nine Frames combines durability, style and eco-conscious design, offering sunglasses that are both a fashion statement and a collectible piece. To make shopping easier than ever with its seamless online experience, which includes a virtual 'try-on' tool, allowing customers to see how each style looks on them before purchasing.
For more information visit nineframes.me NÓRA
This homegrown UAE-based label focuses on timeless pieces . From sophisticated co-ord sets to limited-edition off-shoulder dresses, these capsule pieces can be worn for any occasion. NÓRA aims to be the go-to destination for women's clothing and lifestyle inspiration in the MENA region and globally. Since its inception, the brand has experienced exponential growth, expanding tenfold and dressing thousands of young women across the MENA region and beyond.
For more information visit noralabel.com Aora Athletics
Aora is more than just sportswear; it's a philosophy. Born in the UAE, we create premium, sustainable activewear that harmonises body, mind, and spirit. . That's why they use eco-friendly materials, ethical production practices, and cutting-edge technology to craft sportswear that fuels confidence, resilience, and well-being. The brand was born to empower individuals through movement.
For more information visit aora.ae By ALL'E
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Founded in 2023 by Australian born, Ella Stapleton, By ALL'E is fashion brand designed by woman for woman. Handcrafted in Dubai, United Arab Emirates, By ALL'E is dedicated to empowering women through the inside out in each piece. Each piece has been carefully designed around the female form, accentuating, and crafting the perfect fit. The creative journey of each and every piece has undergone months of research, sketches, fabric sourcing and sampling to refine and perfect, just for you.
For more information visit byalle.com Marbl
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The brand releases seasonless pieces that exist outside of trends as opposed to collections. The tailors along with the quality team make sure that every piece is worthy of investment. marbl. clothing has been designed to combine effortless style with pieces such as silk dresses, linen co-ords and more. Making this a capsule homegrown brand in the region.
For more information visit marblapparel.co Sculp
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Co-Founded in 2024 in Dubai by Aisha Abdulaziz, the brand's mission is to empower individuals to reach their full potential through the slight compression mechanism. Whether you are hitting the gym, going for a run, or practicing yoga, SCULP activewear is designed to support your active lifestyle. Each piece is durable, breathable, and is created from moisture-wicking materials. Their commitment to innovation and functionality sets them apart, allowing you to move with confidence and style.
For more information visit sculp.shop Godalia
The idea was to create a practical wardrobe for a woman. From morning to evening, she will feel comfortable. The mission of GODALIA brand was to create high-quality and stylish linen garments that are suitable for any occasion. They design versatile and fashionable suits and dresses in which each client can look elegant and confident in any setting. The brand aims to bring together the comfort of the fabric, high-quality tailoring, and stylish design so that everyone can feel stylish and confident, regardless of the occasion or event.
For more information visit godalia.store Be Atheltica
Designed and manufactured in the UAE, the pieces are crafted for the modern woman. Each set blends functionality with fashion. It's standout quality is its ethical production transparency, as all styles use pre-loved fabrics that support an everyday active lifestyle in a mindful way. The brand was founded by Gauri Sarma. It's known for its subtle not to the '90s, there's something for everyone.
For more information visit beathletica.com Scorpio Rizing
Scorpio Rizing is a Dubai-based fashion brand that offers a variety of clothing and accessories, including dresses, bottoms, and tote bags. They provide worldwide shipping and offer free next-day delivery within the UAE. Their capsule pieces include semi-sheer maxi dress, in a range of vibrant colours, but the collections also include skirts, co-ords and accessories HALA
Founded by Hala Al Shammari, this fashion label breaks stereotypes and classic cuts.'A trademark of HALA's design philosophy is the juxtaposition of clean, elegant front designs with unexpected, captivating twists at the back, such as my personal favourite, the backless cut,' Al Shammari shares in an interview with Emirates Woman. Launched with the intention to uplift Arab women in the region, this label is growing year after year with its sophisticated pieces that can be worn all year round.
For more information visit by-hala.com Mawkini
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For resort wear pieces, Mawkini is your go-to label. Inspired by the vibrant beaches of Dubai, Mawkini was brought to life by our beach-loving founder, Maww. Understanding the struggle of finding the perfect bikini, Maww set out to create swimwear that makes every woman feel confident and beautiful. So, whether you're lounging by the pool or hitting the waves, the brand's swimwear is made to empower and celebrate you, all year round.
For more information visit mawkini.com By Karen Wazen
Several A-listers ranging from Kourtney Kardashian to Camila Coelho have been spotted wearing a pair of this brand's luxe sunglasses. The Dubai-based maven Karen Wazen has created a cult following with her namesake eyewear brand that launched in 2018. From trend-focused lenses with UV protection to styles varying from retro cat-eye to futuristic micro shades, we just can't get enough of all the diverse pieces this luxury brand produces.
For more information or to make a purchase visit karenwazen.com LAYER ONE
Layer One is working only with high-quality knitted fabrics and producing essential garments designed for your aesthetic and tactile pleasure, with a focus on gentle touch that caresses your body, enhancing your everyday life experience. With limited releases and capsule collections, the brand's philosophy of slow fashion and a sustainable approach is valued.
For more information visit layeronestudio.com Emouvante
This brand focuses on comfortable, stylish, and made for every part of your day pieces.
For more information visit emouvante.ae
– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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