Bleached, Shaved and Skinny: Marc Jacobs Sets New Brow Agenda for Fall 2025

Yahoo

05-07-2025

Marc Jacobs may love an oversize silhouette, but he also adores a razor-thin brow. If the storied designer's fall 2025 ready-to-wear show, staged inside the New York Public Library on Monday night, was any indication of where beauty trends are headed, it appears overplucked, shaved and bleached eyebrows are making a comeback.
The presentation, a storybook tale of baroque beauty, saw both models and attendees parade around with barely-there brows, from Julia Fox to Alex Consani. Some bared completely naked brow bones, undercut by thick fogs of misty shadow, while others such as Dasha Gold sported bleached brows in the catwalk, tinged with either an orange or white hue.
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There were also a few models with thin-line brows; the ends angled up as if they got a facelift. Picture Christina Aguilera in the early 2000s and Kate Moss throughout the '90s. Guests such as Priya Shukla and Selina Yang sat front row with these pin-straight eyebrows, which left them looking devilishly determined. Yet, thrown in the middle of this skinny, nonexistent brow mix were a couple of models with bushy brows, brushed every which way, otherwise known as the 'soap brow.'
The 'soap brow' style was the desirable aesthetic amid the COVID-19 pandemic, when people were forced to confront the concerted reality of having to maintain their own brows. This emboldened many, especially the beauty cohort on TikTok, to let their eyebrow hairs grow wild. However, the pendulum eventually swung back, giving rise to the popularization of the bleached brow in the years since, which saw even Kendall Jenner try the trend for herself at the 2022 Met Gala. Like many modern-day trends, Gen Z played a role in its mainstream adoption. The generation brought the style, once thought to be reserved for editorial shoots and Alexander McQueen runways only, onto the streets, fearlessly modeling the look themselves.
Now, eyebrow obsessions have settled on a style somewhere in between the soapy and bleached: the skinny brow. Skinny, sculpted eyebrows were at the epicenter of the 1920s, seen on flappers such as Josephine Baker, Joan Crawford, Clara Bow and Colleen Moore. The look continued into the golden age of Hollywood, which subsequently influenced celebrity makeup artist Kevyn Aucoin to take tweezers to his clients' brows for red carpets and cover shoots. Moving into the early '90s, Kate Moss, Naomi Campbell and Tyra Banks were perceived as the poster women for the skinny brow. All three of them, plus Pamela Anderson, sported a more arch-shaped approach compared to the straight-line approach seen today.
It's no surprise Jacobs willingly shrunk the proportions of the face to fit the exaggerated body of his garments. In fact, the style architect has been drawing inspiration from animated silhouettes and contrasting styles for the past few seasons. The notes for this particular show spoke to his infatuation with doing so, as it pertains to beauty. 'Beauty. A quality or combination of qualities that gives pleasure to the mind or senses and is often associated with properties such as harmony of form or color, proportion and authenticity,' the description read.
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Launch Gallery: Backstage at the Marc Jacobs Fall 2025 Ready-to-Wear Collection
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