logo
Flam raises $14M to scale AI infrastructure for brand and marketing industry globally

Flam raises $14M to scale AI infrastructure for brand and marketing industry globally

San Francisco, May 13, 2025 (GLOBE NEWSWIRE) -- Most marketing today still relies on passive consumption over active engagement. In a world where consumer attention is harder to earn than ever, brands are searching for new ways to turn one-way messages into engaging, two-way interactions. Flam is building the infrastructure to make that possible. The company has raised $14 million in Series A funding to scale its AI Infra – making it easy for marketers to turn any touchpoint into an interactive, app-less digital and 3D experience.
The round was led by RTP Global, with participation from Dovetail and other existing investors, bringing Flam's total funding to $22 million.
Flam team: (L to R) CTO Amit Gaiki with founders Shourya Agarwal and Malhar Patil.
To date, Flam has been transforming advertising by turning traditional ads into interactive MR experiences. A simple QR code Scan or a link will let users instantly immerse in an experience that can showcase a product, tell a story, or unlock a deeper layer of the brand — all without needing to download an app.
Flam's platform allowed brands to launch interactive content via QR codes or link on any touchpoint – Digital, Broadcast TV, Mass Media, Retail, OOH, packaging, even WhatsApp messages. One scan or a link click, and consumers are instantly immersed in an experience that can showcase a product, tell a story, or unlock a deeper layer of the brand — all without needing to download an app.
Starting this year, Flam has been accelerating R&D on its app-less GenAI infrastructure that enables brands to create, publish and measure high-fidelity MR, 3D & Digital experiences in <300 ms on any smartphone. The same infra already powers campaigns for Google, Samsung, Emirates and hundreds of global enterprises and agency powerhouses.
'Our mission is to turn every touch-point — Digital, Broadcast TV, Mass Media, Retail, Stadium Fan engagements —into an interactive digital experience,' said Shourya Agarwal, co-founder & CEO of Flam. 'We are laser focused to ship the GenAI tools that brands and enterprises have been yearning for. Flam has galvanised marketers around the world now we're taking it to the next level with a full stack enterprise suite of products across channels; to make them engaging, measurable, interactive.
The platform is already being used by 100+ global brands including Google, Samsung, Emirates, Britannia, and Mahindra, with real-time mixed reality campaigns that have reached over 380+ million users. From turning product packaging into shareable stories to activating 3D demos on TV ads and billboards, Flam is helping brands create experiences that feel native to how people consume media today.
Flam will expand its partner program for creative studios and global platforms, enabling Fortune 500 brands to move from pilot to rapid global roll-out . Upcoming product development includes GenAI-driven 3D asset generation, Democratising MR deployment at scale, Enterprise Suite of Products across Industries, and Infrastructure for broadcasters and fan engagement.
With its Series A secured, Flam aims to redefine how consumers interact with ads, retail aisles, live broadcasts and fan moments—turning content and interfaces into shoppable, shareable experiences that deliver measurable ROI.
'This capital unlocks the next chapter of Flam's deep‑tech roadmap. Our edge‑compute architecture already streams hyperreal mixed‑reality in under 300 ms; the next milestone is a fully generative pipeline that lets brands create, personalise, and publish Digital & 3D experiences on the fly—secure and at scale' Amit Gaiki, co‑founder & CTO added.
Nishit Garg, Partner at RTP Global commented: 'The time for MR is now — and Flam is uniquely positioned to lead this wave. What excites us is not just the technology, but the clarity of vision and speed of execution. Shourya, Malhar and team are building a category-defining company—and we're excited to be part of their journey in this next phase of growth'. While, Amal Parikh, Managing Director at Dovetail added: 'With Limitless applications, strong execution and clear vision we believe Flam is set to redefine how brands connect with consumers' said
Flam currently employs 120+ people across engineering, AI, creative tech, and go-to-market teams. The company expects to grow to 180+ employees by the end of 2025, with expansion across the U.S., Europe, and Asia already underway.
'The World is meant to be experienced. Immersive media shouldn't just be a video,' added Shourya Agarwal. 'That said, the creation of immersive media should be as easy and ubiquitous as a video. Flam is here to power enterprises precisely for this.'
Ends
Media images can be found here.
About Flam
Founded in 2021 by BITS Pilani Alumni, Shourya Agarwal, Malhar Patil, Amit Gaiki, Flam is building a full-stack enterprise suite of GenAI-powered products to redefine how brands engage with audiences.
Headquartered in San Francisco in the US and Bengaluru in India, Flam empowers brands, broadcasters, and enterprises to turn any touchpoint—across digital, television, retail, and live events—into interactive, measurable, and engaging gateways. For more information, visit www.flamapp.ai
About RTP Global
RTP Global is an early-stage venture capital firm, backing the founders who use technology to reimagine how the world works. Since 2000, RTP Global has made over 150+ investments worldwide, with one in 10 becoming multi-billion dollar companies and one in 20 publicly trading at over $10bn. Notable investments include Datadog, DeliveryHero, Cred and SumUp. RTP Global has offices in New York, London, Paris, Dubai and Bangalore. For more information on RTP Global, visit www.rtp.vc
For further information please contact the Flam press office on [email protected]

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Buy a Samsung G6 or G9 gaming monitor and get a free JBL gaming headset
Buy a Samsung G6 or G9 gaming monitor and get a free JBL gaming headset

Digital Trends

timean hour ago

  • Digital Trends

Buy a Samsung G6 or G9 gaming monitor and get a free JBL gaming headset

If your gaming PC setup needs a screen upgrade, we highly recommend taking a look at Samsung monitor deals. There are always some huge savings available for the brand's gaming monitors, and we've picked out two of them for you to consider. The 27-inch Samsung Odyssey OLED G6 gaming monitor is on sale for $700 following a $200 discount on its original price of $900, while the 49-inch Samsung Odyssey OLED G9 gaming monitor is down to $1,000 for savings of $800 on its sticker price of $1,800. No matter which of these two displays you choose, you'll get the JBL Quantum One gaming headset — featuring active noise cancellation, head-tracking 3D audio, epic audio quality, and an ergonomic design with a regular price of $200 — for absolutely free. You're going to have to hurry with your purchase though, as there's no telling how much time is remaining until the price cuts and the offer for the free gaming headset expire. 27-inch Samsung Odyssey OLED G6 gaming monitor — $700 $900 22% off The Samsung Odyssey OLED G6 gaming monitor meets all the requirements of gamers, as discussed in our computer monitor buying guide. The 27-inch screen falls within our recommended range, and its 360Hz refresh rate and 0.03ms response time will enable smooth animations and quick reaction times — both of which are important for fast-paced gameplay. The gaming monitor, which also features OLED technology and QHD resolution, is on sale with a 22% discount for savings of $200. Don't forget the free JBL gaming headset! 49-inch Samsung Odyssey OLED G9 gaming monitor – $1,000 $1,800 44% off We tagged the Samsung Odyssey OLED G9 as the best 32:9 gaming monitor in our list of the best gaming monitors, with those numbers referring to the aspect ratio on its 49-inch screen. You'll enjoy incredibly immersive gameplay with the best PC games on this massive display, which also offers a 240Hz refresh rate and a 0.03ms response time. The QD-OLED technology combines the best of QLED and OLED with perfect black levels with intense brightness, and you can get this gaming monitor with an $800 reduction at 44% off (and of course the free headset).

Google Cloud is down — latest on Google outage impacting 50+ services
Google Cloud is down — latest on Google outage impacting 50+ services

Tom's Guide

timean hour ago

  • Tom's Guide

Google Cloud is down — latest on Google outage impacting 50+ services

2025-06-12T20:15:59.586Z Earlier today, AWS, another provided like Cloudflare, saw a big spike of outage reports on Down Detector. My understanding is that many companies like Discord, which is showing issues, use multiple providers as a sort of redundancy, which may have been behind the spike for AWS. An AWS spokesperson reached out to Tom's Guide saying that Down Detector does not accurately reflect AWS issues. 'Currently there are no broad service issues with AWS. Our services are operating normally. The only resource on the internet that provides accurate data on the availability of our services is the AWS Health Dashboard," the AWS spokesperson said. 2025-06-12T20:03:42.146Z Google response A Google spokesperson responded to our inquiries, but did not provide any information on what might have caused problems today. Instead they pointed back toward the status page. 'We are currently investigating a service disruption to some Google Cloud services. Please view our public status dashboard for the latest updates," a Google Cloud spokesperson told us. 2025-06-12T19:52:55.167Z Current status According to the Google Cloud status page the company's engineers have "identified the root cause and applied appropriate mitigations." It adds that some people might still experiences some problems on an individual level. However, there is no ETA for full recovery. As for Nest, we're still waiting on an update. The last one was at 11:37 a.m. Pacific and the site claims another would come 60 minutes later. 2025-06-12T19:34:56.661Z Back up, mostly It looks Google may have solved whatever was plaguing its services. The Google Cloud status page now says that "All locations except us-central1 have fully recovered. us-central1 is mostly recovered." The update does say that there is no ETA for full recovery of the central region which is listed as Iowa. Over on the Google Workspace status page, it now says that every product except Google Meet has been recovered. No word on when Meet will come back. 2025-06-12T19:29:03.329Z Spotify With multiple services down, we're also tracking a Spotify outage that is currently ongoing. Follow along for updates here. 2025-06-12T19:22:58.153Z Spike Downturn? Over on Down Detector, every thing seems to be slowing down as the spikes are starting to decrease and crawl back down the mountain. Based on what've seen in some of the status pages, some places might be getting back online but it's clear that problems still abound. A few colleagues have reported that Google Drive won't let them upload or download documents or images right now. We're not out of the woods yet but some people might have more access than they did previously. 2025-06-12T19:16:08.277Z More Google Cloud sections down, no ETA on fix The Google cloud status page just got redder as more parts of the service are having problems. These include Memorystore, Vertex AI Search, Cloud Data Fusion, Cloud Shell, Cloud Workstations, Google Cloud Console and Google Cloud Bigtable. A report on the page says that engineers are "continuing to mitigate the issue." It says that there is recovery in some places but there is no ETA on a "full mitigation at this point." 2025-06-12T19:09:40.055Z Google investigating On the Google Workplace status page, a new report has gone up. Google says it is investigating an issue affecting: Gmail Google Calendar Google Chat Google Cloud Search Google Docs Google Drive Google Meet Google Tasks Google Voice The page adds that Google will provide more information "shortly." For now, it does not elucidate what might be causing problems. 2025-06-12T19:05:47.806Z Cloudflare also see reports Cloudflare another platform provider that undergird many sites and services on the internet is also showing spikes. The Cloudflare dashboard is showing a "broad" service outage. According to Cloudflare, the company is seeing "intermittent failures" that they are investigating. It's not clear yet what is causing these failures. 2025-06-12T18:59:45.552Z Google Cloud status update The Google Cloud status page just update showing global issues affecting the Cloud console, storage, Identity platform, Identity and Access Mnaagement, as well as data Dataproc. Drilling down by region, the page calls it an outage. The page has not provided a reason or if Google is investigating. Tom's Guide has reached out to Google for more information. 2025-06-12T18:51:49.564Z All of the affected Google services according to Down Detector Based on Down Detector reports, a number of Google services are experiencing issues. Here's what we see: Google Search Google Gemini Gmail YouTube Google Maps Google Drive Google Nest Google Meet Google Cloud A bit of YouTube Other services like Spotify, Discord, and Etsy, to name a few are also experiencing issues according to DD, though we don't know at the moment if those services run on Google platforms or another big provider like Amazon Web Services (AWS) which is also spiking right now. 2025-06-12T18:42:58.237Z Nest Status Page update The main Google status pages haven't changed but the Nest page just put up a new message. "We're currently experiencing an outage affecting Nest Home/App and other services. Our team is actively investigating the issue and working to restore full functionality as quickly as possible. We apologize for any inconvenience this may cause." Currently, it says that Setup & Pairing and Nest Apps are experiencing an outage, while Nest Cam Video History and Nest Cam Live Video are in a partial outage. The page promises another update in an hour. 2025-06-12T18:38:59.461Z Users claim no access Looking through comments on Down Detector, it appears that for many people reporting issues the whole system is down for them. "On multiple Google apps like Gboard traduction/voice to speech it says 'non internet,'" one comment reads. Tom's Guide uses some Google services and as of this writing we aren't seeing anything affecting our access to various Google accounts. However, for those are affected, it sounds like all access has been blocked. 2025-06-12T18:27:22.768Z Google status pages show no problems We checked several status pages for Google including the Search, Nest, Cloud and main Google sites. As of this writing, none are showing any issues with green status across the board. We'll monitor these pages to see if any changes occur and if they provide any information about what could be causing potential outages.

A massive Google Cloud outage messed up Google Home, Spotify, and other services
A massive Google Cloud outage messed up Google Home, Spotify, and other services

The Verge

timean hour ago

  • The Verge

A massive Google Cloud outage messed up Google Home, Spotify, and other services

On Thursday afternoon, many people with smart home setups connected to Google Home / Nest, or who are trying to stream music on Spotify, started coming up empty. All I got when I tried to open the Spotify website was a message that says 'Audiences in Jwt are not allowed,' and opening the app also pops up an error saying it can't connect. The issues appear to be tied to problems with Google Cloud that affected server locations globally starting at about 1:51PM ET, and have been largely resolved, with the exception of its servers in the central US area. A quick check of Verge staff members around the globe seems to confirm that access to apps and services is coming back, just not yet here in Michigan. Spokesperson Alexander Modiano said that a simultaneous outage report on Thursday from Cloudflare was due to the problems with Google Cloud, and that '…core Cloudflare services were not impacted.' We saw issue reports spike on outage trackers like Downdetector and ThousandEyes, as well as some error messages popping up for other large cloud-based services, like Twitch, Snapchat, Anthropic, Shopify, and Discord, but it wasn't entirely clear what caused the problem or exactly which platforms were affected. Google Cloud's status page initially didn't list any issues, but later updated to report 'Multiple GCP products are experiencing impact due to Identity and Access Management Service Issue.' The most recent note from Google, posted at 3:41PM ET, says: Our engineers have identified the root cause and have applied appropriate mitigations. While our engineers have confirmed that the underlying dependency is recovered in all locations except us-central1, we are aware that customers are still experiencing varying degrees of impact on individual google cloud products. All the respective engineering teams are actively engaged and working on service recovery. We do not have an ETA for full service recovery. We will provide an update by Thursday, 2025-06-12 13:30 PDT with current details Incident affecting Agent Assist, Cloud Data Fusion, Cloud Firestore, Cloud Memorystore, Cloud Shell, Cloud Workstations, Contact Center Insights, Dialogflow CX, Dialogflow ES, Google App Engine, Google BigQuery, Google Cloud Bigtable, Google Cloud Console, Google Cloud Dataproc, Google Cloud Storage, Identity Platform, Identity and Access Management, Memorystore for Memcached, Memorystore for Redis, Memorystore for Redis Cluster, Speech-to-Text, Text-to-Speech, Vertex AI Search Google's update trailed a message from Replit CEO Amjad Masad at 2:34PM ET, when he had already tweeted, 'Google cloud is having an outage and that's taking Replit down. We're working with them to bring it back up ASAP.' Spotify is also a well-known Google Cloud customer and has been affected by outages on its network before. There was also an outage listed by Cloudflare on Thursday afternoon, which provides network infrastructure and content delivery services to a number of online platforms, noting 'Broad Cloudflare service outages,' but that was due to the Google Cloud issues. 'A limited number of services at Cloudflare use Google Cloud and were impacted,' writes Alexander Modiano in response to a question from The Verge, 'We expect them to come back shortly. The core Cloudflare services were not impacted.' We are starting to see services recover. We still expect to see intermittent errors across the impacted services as systems handle retried and caches are filled.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store