
Flam raises $14M to scale AI infrastructure for brand and marketing industry globally
San Francisco, May 13, 2025 (GLOBE NEWSWIRE) -- Most marketing today still relies on passive consumption over active engagement. In a world where consumer attention is harder to earn than ever, brands are searching for new ways to turn one-way messages into engaging, two-way interactions. Flam is building the infrastructure to make that possible. The company has raised $14 million in Series A funding to scale its AI Infra – making it easy for marketers to turn any touchpoint into an interactive, app-less digital and 3D experience.
The round was led by RTP Global, with participation from Dovetail and other existing investors, bringing Flam's total funding to $22 million.
Flam team: (L to R) CTO Amit Gaiki with founders Shourya Agarwal and Malhar Patil.
To date, Flam has been transforming advertising by turning traditional ads into interactive MR experiences. A simple QR code Scan or a link will let users instantly immerse in an experience that can showcase a product, tell a story, or unlock a deeper layer of the brand — all without needing to download an app.
Flam's platform allowed brands to launch interactive content via QR codes or link on any touchpoint – Digital, Broadcast TV, Mass Media, Retail, OOH, packaging, even WhatsApp messages. One scan or a link click, and consumers are instantly immersed in an experience that can showcase a product, tell a story, or unlock a deeper layer of the brand — all without needing to download an app.
Starting this year, Flam has been accelerating R&D on its app-less GenAI infrastructure that enables brands to create, publish and measure high-fidelity MR, 3D & Digital experiences in <300 ms on any smartphone. The same infra already powers campaigns for Google, Samsung, Emirates and hundreds of global enterprises and agency powerhouses.
'Our mission is to turn every touch-point — Digital, Broadcast TV, Mass Media, Retail, Stadium Fan engagements —into an interactive digital experience,' said Shourya Agarwal, co-founder & CEO of Flam. 'We are laser focused to ship the GenAI tools that brands and enterprises have been yearning for. Flam has galvanised marketers around the world now we're taking it to the next level with a full stack enterprise suite of products across channels; to make them engaging, measurable, interactive.
The platform is already being used by 100+ global brands including Google, Samsung, Emirates, Britannia, and Mahindra, with real-time mixed reality campaigns that have reached over 380+ million users. From turning product packaging into shareable stories to activating 3D demos on TV ads and billboards, Flam is helping brands create experiences that feel native to how people consume media today.
Flam will expand its partner program for creative studios and global platforms, enabling Fortune 500 brands to move from pilot to rapid global roll-out . Upcoming product development includes GenAI-driven 3D asset generation, Democratising MR deployment at scale, Enterprise Suite of Products across Industries, and Infrastructure for broadcasters and fan engagement.
With its Series A secured, Flam aims to redefine how consumers interact with ads, retail aisles, live broadcasts and fan moments—turning content and interfaces into shoppable, shareable experiences that deliver measurable ROI.
'This capital unlocks the next chapter of Flam's deep‑tech roadmap. Our edge‑compute architecture already streams hyperreal mixed‑reality in under 300 ms; the next milestone is a fully generative pipeline that lets brands create, personalise, and publish Digital & 3D experiences on the fly—secure and at scale' Amit Gaiki, co‑founder & CTO added.
Nishit Garg, Partner at RTP Global commented: 'The time for MR is now — and Flam is uniquely positioned to lead this wave. What excites us is not just the technology, but the clarity of vision and speed of execution. Shourya, Malhar and team are building a category-defining company—and we're excited to be part of their journey in this next phase of growth'. While, Amal Parikh, Managing Director at Dovetail added: 'With Limitless applications, strong execution and clear vision we believe Flam is set to redefine how brands connect with consumers' said
Flam currently employs 120+ people across engineering, AI, creative tech, and go-to-market teams. The company expects to grow to 180+ employees by the end of 2025, with expansion across the U.S., Europe, and Asia already underway.
'The World is meant to be experienced. Immersive media shouldn't just be a video,' added Shourya Agarwal. 'That said, the creation of immersive media should be as easy and ubiquitous as a video. Flam is here to power enterprises precisely for this.'
Ends
Media images can be found here.
About Flam
Founded in 2021 by BITS Pilani Alumni, Shourya Agarwal, Malhar Patil, Amit Gaiki, Flam is building a full-stack enterprise suite of GenAI-powered products to redefine how brands engage with audiences.
Headquartered in San Francisco in the US and Bengaluru in India, Flam empowers brands, broadcasters, and enterprises to turn any touchpoint—across digital, television, retail, and live events—into interactive, measurable, and engaging gateways. For more information, visit www.flamapp.ai
About RTP Global
RTP Global is an early-stage venture capital firm, backing the founders who use technology to reimagine how the world works. Since 2000, RTP Global has made over 150+ investments worldwide, with one in 10 becoming multi-billion dollar companies and one in 20 publicly trading at over $10bn. Notable investments include Datadog, DeliveryHero, Cred and SumUp. RTP Global has offices in New York, London, Paris, Dubai and Bangalore. For more information on RTP Global, visit www.rtp.vc
For further information please contact the Flam press office on [email protected]

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles

Engadget
24 minutes ago
- Engadget
WWDC 2025 live: Updates from Apple's keynote including new iOS, iPadOS, Apple Intelligence and more
It's time again for Apple's annual worldwide developer conference, and we're itching to see what the company will officially share today. Last year's WWDC saw the official unveiling of Apple Intelligence — the company's set of updates involving machine learning and language models that its competitors Google and Microsoft had already teed up years ago. At WWDC 2025, we expect to see the usual announcements around the next versions of iOS, iPadOS, macOS, watchOS and visionOS. But instead of various different numbers indicating the generation of each platform like before, this year might see the company adopt a unified year-based naming standard that would result in things being called iOS 26, iPadOS 26, watchOS 26 and such as opposed to iOS 19 and watchOS 12 as anticipated. If you want to watch Apple's keynote presentation for yourself, check out how to watch WWDC 2025 for details on the various places you can find the livestream. For those who prefer following along a third-party liveblog that's largely text- and image-based, scroll down for our coverage right here! The keynote starts at 1PM ET (or 10AM PT) but our liveblog begins hours before that, as we plan to share our experience and impressions live from Apple Park in Cupertino. You should absolutely join us around 10AM ET for the full experience to feel like you're right here with us. The pictures of snacks alone should be worth it. Hello! That's the first word you see when setting up a new Apple device and also on this liveblog! That was not a cliched opening for this at all! Welcome to our live coverage of WWDC 2025. Myself and deputy editor Nate Ingraham are on the ground in Cupertino to bring you all the latest from the company's keynote today. As we make our way to Apple Park, please keep us in your thoughts. I really need all the luck and good vibes to secure a seat that's comfortably situated under shade today.


Android Authority
25 minutes ago
- Android Authority
Here's how Pixel battery health assistance will work to maximize your phone's lifespan
Mishaal Rahman / Android Authority TL;DR Google Pixel devices will soon receive a new battery health assistance feature to help manage the battery's long-term health and performance. The feature will adjust the battery's maximum voltage and charging speed as it ages to prolong device usability. We've enabled the feature before the official release to get an early look at its settings page. Google plans to introduce a new battery health feature on Pixel devices to help manage the battery's long term health and performance. Details about the upcoming battery health assistance feature were first spotted shortly after Google unveiled the Pixel 9a. At the time, we learned that it would automatically adjust the battery's maximum voltage and charging speed as it ages to prolong usability. We now have an early look at its settings page ahead of the official rollout. Google recently released an update for the Settings Services app with all the necessary elements to enable the battery health assistance feature on Pixel devices. Although the feature is still not live for users, Android Authority contributor AssembleDebug manually enabled it on a Pixel 9 to grab the following screenshots. As expected, Google will add the battery health assistance feature to the Battery health settings page on Pixel phones. The page highlights that the feature will help 'manage long term battery health and performance,' and users may notice 'slight changes in charging performance and battery capacity' as the battery ages. Tapping the battery health assistance option will open a new page with a toggle to turn the feature on or off. Google has previously confirmed that the battery health assistance feature will not be limited to the Pixel 9a. The company said the feature will roll out to older Pixel phones as an optional setting this March, suggesting it may be mandatory on the Pixel 9a. If so, the battery health assistance toggle may not be available on the budget-friendly phone. Battery health assistance is expected to roll out to Pixel devices with the stable Android 16 update. We'll update this post as soon as it's available widely. Got a tip? Talk to us! Email our staff at Email our staff at news@ . You can stay anonymous or get credit for the info, it's your choice.

Engadget
29 minutes ago
- Engadget
WWDC 2025 live: Updates from Apple's keynote including new iOS, iPadOS, Apple Intelligence updates and more
It's time again for Apple's annual worldwide developer conference, and we're itching to see what the company will officially share today. Last year's WWDC saw the official unveiling of Apple Intelligence — the company's set of updates involving machine learning and language models that its competitors Google and Microsoft had already teed up years ago. At WWDC 2025, we expect to see the usual announcements around the next versions of iOS, iPadOS, macOS, watchOS and visionOS. But instead of various different numbers indicating the generation of each platform like before, this year might see the company adopt a unified year-based naming standard that would result in things being called iOS 26, iPadOS 26, watchOS 26 and such as opposed to iOS 19 and watchOS 12 as anticipated. If you want to watch Apple's keynote presentation for yourself, check out how to watch WWDC 2025 for details on the various places you can find the livestream. For those who prefer following along a third-party liveblog that's largely text- and image-based, scroll down for our coverage right here! The keynote starts at 1PM ET (or 10AM PT) but our liveblog begins hours before that, as we plan to share our experience and impressions live from Apple Park in Cupertino. You should absolutely join us around 10AM ET for the full experience to feel like you're right here with us. The pictures of snacks alone should be worth it. Hello! That's the first word you see when setting up a new Apple device and also on this liveblog! That was not a cliched opening for this at all! Welcome to our live coverage of WWDC 2025. Myself and deputy editor Nate Ingraham are on the ground in Cupertino to bring you all the latest from the company's keynote today. As we make our way to Apple Park, please keep us in your thoughts. I really need all the luck and good vibes to secure a seat that's comfortably situated under shade today.