Your Netflix TV Home Page Is Getting a Spanking-New Makeover
Netflix is overhauling its TV experience, giving subscribers more tricks with less clicks when it comes to navigation and fresh ways to flip through recommendations and new titles. The company announced the redesign on Wednesday and shared that it's also testing new features on the mobile version of the app.
On Tuesday, the streamer gave members of the press a walkthrough of its newly revamped home page, which brings all the information you might need to know about a title to the forefront, as well as improvements to recommendations.
"Maybe you've had a tough day or heard about a new actor in the news, or watching with family and friends," said Netflix's Chief Technology Officer, Elizabeth Stone. "Our new responsive recommendations will pull in more signals like what trailers you're watching or who you're searching for, so we can do a better job suggesting titles you'll want to watch in that moment."
The new home page has a sleeker, streamlined design, allowing you to easily grasp information about a title, such as showtimes for live events or status as an "Emmy Award Winner." It combines these details with its accompanying artwork, creating an experience that's more visually appealing to the eyes. You'll see menu options for Home, Shows, Movies, Games and My Netflix at the top, with the layout refresh noticeably relocating Search and My List from the left-hand side to the prominent upper region of the page, making them easier to find.
This substantial update to Netflix's recommendations feature levels up the streamer's implementation of generative AI in serving its massive global audience. Suggestions for titles based on your mood and interests will populate the homepage in real-time, offering a responsive feature that will pivot with your tastes in the moment.
"When we first started thinking about this project, we wanted to create an experience that was more flexible for our broad entertainment offerings, more intuitive and responsive to our members' needs and capable of elevating the most thrilling moments on Netflix," Chief Product Officer Eunice Kim said.
Subscribers worldwide can expect the updated home screen in the coming weeks and months, and if you stream Netflix on your Apple phone, you can check out the optional iOS beta test for its upcoming mobile features.
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