Anthem Vinyl offering 'interesting new approach' to vinyl pressing for artists
Newly launched Anthem Vinyl, Ireland's only vinyl pressing plant, are offering an 'interesting new approach' to vinyl pressing for Irish artists.
Born out of a shared love for vinyl and a deep respect for its craft, Anthem Vinyl was founded in 2024 by a team of passionate music industry and business professionals.
Located just 30 minutes from Dublin, in Clane, County Kildare, the new pressing plant is embracing new technology, sustainability, and accessibility, ensuring that artists and fans can experience vinyl at its best.
'Obviously, a lot of Irish artists would be keen to have their physical music produced here in Ireland,' Anthem Vinyl founder Brian Kenny told the Irish Mirror.
'It's also very accessible, they can come here, visit the plant. We offer that anyone who's getting records pressed can come in and see it getting pressed, shoot some social content.
'We're building out a media room here where, if they want to shoot their own social media content in the room, listen to it on the Hi Fi, and sign copies of it.'
Brian says by pressing locally in Ireland, clients benefit from faster lead times and lower shipping costs thanks to Ireland's unique position within the EU.
'It's that unique access that we have to the global market. Even though we will do everything we can to support Irish acts, we don't want to create the impression we're only supporting Irish acts either.'
'Because the Irish industry is not big enough to sustain this business or any pressing plant,' he added.
'It's probably mostly led by artists not having to go far afield, Irish in particular, to get their pressings.
'But we also think we can tick a box for UK and European-based artists to get their product out to the States in particular, or UK artists to get their products into mainland Europe.'
With the addition of traditional pressing services, Anthem has also introduced Smart Vinyl, a forward-thinking innovation that pairs physical records with the digital world.
'It's a very early product. Declan O'Rourke's album was done; he's an early adopter of it,' he shared.
'It gives a great new level of engagement between an artist and a fan. That they have this content that's utterly unique to that particular album, that they bought that vinyl record.
'Then the artist, in turn, can have visibility of fans that are buying records and binder releases. And there's opportunities there for early concert ticket access or early new release access to fans that are showing loyalties to them. It's a very interesting kind of new approach to it.'
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