Salt Bae in talks for steakhouse in Neom, Jeddah, Mecca
Nusret Gökçe, famously known as 'Salt Bae,' has revealed he's in discussions to bring his signature Nusr-Et steakhouse to Saudi Arabia's ambitious Neom project. The news comes after the closure of his Riyadh restaurant in April 2024, which served the capital for less than two years.
In an exclusive interview with Arabian Business, Gökçe shared his plans for the future, describing 2025 as a transformative year for his brand. 'I think 2025 will be our best year yet,' he confidently explains.
'We will open in Mexico City, Monaco, Milano, Rome, Cappadocia, Istanbul. This is our 2025 opening plan,' taking his restaurant count to almost 40 locations.
Addressing the closure of his Riyadh branch, Gökçe pointed to challenges with timing and location but remained optimistic about his relationship with Saudi customers. 'Normally, you know we have a very good relationship with the Saudi people. Many come to Nusr-Et in Istanbul. All Saudis love Nusr-Et, they love the brand, they love our food, and we love Saudi,' he said.
The Riyadh restaurant, located in Cenomi U Walk, launched in late 2021 but had ceased operations by early 2024. Reflecting on this, Gökçe explained, 'We've decided we must open in a different location. I want to open in Mecca and in Jeddah, and when that is successful, I want to open in the new project in Saudi,' referring to the Kingdom's futuristic, $500 billion mega-city which is under construction.
The restaurateur confirmed discussions are underway to establish a Nusr-Et in Neom. Telling Arabian Business, 'With Neom, we start to talk together for the future with the Saudi's and we'll come back to the country very soon.'
Salt Bae's Dubai dominance
Salt Bae's steakhouses, known for their opulent ambiance, theatrical presentations and premium cuts of meat, have become a global phenomenon since Gökçe gained international fame with his viral 'salt sprinkling video' in 2016. With over 30 locations worldwide, the chain boasts branches in cities such as New York, Miami, Abu Dhabi, Dubai, London and Beverly Hills.
Despite the multiple locations, Nusret Gökçe told Arabian Business, his Dubai branch is by far the most profitable and remains, 'one of the most important' restaurants in his portfolio.
View this post on Instagram
A post shared by Nusr_et#Saltbae (@nusr_et)
'Out of all my restaurants in terms of revenue it does the best so from a business perspective it's important,' he said. Adding, 'Every restaurant is like my baby, but Dubai is very important because I was born in Turkey, but Dubai made me international.'
The restaurants have attracted star-studded clientele, including celebrities like Leonardo DiCaprio, David Beckham and Naomi Campbell. Gökçe's larger-than-life persona and attention to detail have propelled the brand into a multi-million-dollar success story.
'We keep on growing … business never sleeps, our concept, our brand, everybody around the world is waiting for us,' he confidently said.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Emirates Woman
a day ago
- Emirates Woman
Eid Al Adha Escapes: 7 free nature escapes to beat the city blues on Eid day
Staying in the UAE for the long weekend this Eid Al Adha? Skip the crowded malls and predictable staycation spots – the real magic lies just beyond the city limits. While everyone's scrambling for brunch reservations, you could be kayaking through turquoise mountain waters, walking through whispering mangrove forests, or discovering surreal salt lakes that look straight out of a fantasy novel. Best part? All these experiences come with a price tag of zero dirhams. This Eid, trade skyscrapers for starry skies and traffic noise for birdsong at these breathtaking natural escapes – all within easy reach of Dubai and Abu Dhabi. No flights needed, just your sense of adventure and maybe a picnic basket. Here's where to find that 'I can't believe this is the UAE' feeling without leaving the country: Al Wathba Salt Lake Just a short drive from Abu Dhabi, this otherworldly landscape has taken social media by storm. The lake's crystalline waters contrast dramatically with its mushroom-like salt formations, creating optical illusions that change with the sunlight. Arrive at sunrise or sunset for the most magical lighting, when the salt crystals sparkle like diamonds. Don't forget your camera – the geometric salt patterns make for extraordinary photographs that will leave your followers in awe. Hatta Dam Nestled in the Hajar Mountains, this man-made reservoir offers some of the most spectacular scenery in the UAE. The vibrant turquoise waters against the rugged mountain backdrop create a scene reminiscent of European alpine lakes. Rent a kayak (available for reasonable prices) or simply enjoy the view from one of the many picnic spots. Adventurous visitors can hike up to the famous Hatta Hill sign for panoramic views that stretch all the way to Oman on clear days. Jubail Mangrove Park This protected ecosystem showcases the UAE's delicate coastal beauty. The 2km boardwalk takes you through dense mangrove forests where you might spot flamingos wading in the shallows or turtles surfacing for air. Visit during high tide to see the mangroves in their full glory, when the water completely submerges their intricate root systems. The park offers free entry on weekdays, making it an ideal weekday escape during the Eid Al Adha break. Snoopy Island View this post on Instagram A post shared by Ash Young (@adoredecordxb) Named for its distinctive shape resembling the beloved cartoon character, this marine sanctuary offers some of the best snorkeling in the country. The shallow waters near the shore are perfect for beginners, while more experienced swimmers can explore the deeper areas teeming with colorful coral formations. Keep an eye out for the resident sea turtles that frequently surface near the island's eastern side. Al Hayer Forest This unexpected green oasis in the middle of the desert is one of the UAE's best-kept secrets. The dense concentration of ghaf and samar trees provides welcome shade during hot days, making it an ideal spot for a family picnic. As evening falls, the forest comes alive with the sounds of desert wildlife – you might even spot an Arabian hare, desert fox or a camel if you're quiet and patient. Love Lakes & Moon Lake The interlocking heart-shaped lakes of Al Qudra are even more enchanting in person than in photographs. Walk along the sandy paths that wind between the lakes, or rent a bike to explore the surrounding desert landscape. Nearby Moon Lake, shaped like its namesake, offers a more secluded experience. Time your visit for early morning to potentially spot the graceful Arabian oryx that have been reintroduced to the area. Wadi Shees This mountain valley offers a rare opportunity to experience flowing freshwater in the UAE. The well-maintained walking trail follows an ancient falaj (irrigation system) through date palm groves and past traditional stone houses. For the more adventurous, side trails lead to hidden pools and waterfalls that are particularly refreshing after rare rainy periods. Pro Tips for Your Eid Nature Adventure Early mornings (6-9am) offer the most comfortable temperatures and best wildlife viewing opportunities. Many locations have limited facilities, so bring plenty of water, snacks, and sun protection. Weekdays are significantly less crowded than weekends during holiday periods. Consider combining visits to nearby locations (like Love Lakes and Al Qudra Lakes) for a full day of exploration. This Eid Al Adha, embrace the spirit of adventure and discovery by exploring these natural treasures. Whether you're seeking peaceful reflection, family bonding time, or thrilling outdoor activities, the UAE's diverse landscapes offer something for everyone. Pack your sense of wonder along with your picnic basket, and prepare to be amazed by the natural beauty that exists just beyond our urban centers. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied & Feature Image: Instagram
Sharjah 24
2 days ago
- Sharjah 24
UAE pilgrims stand on Mount Arafat for the Hajj greatest pillar
UAE pilgrims arrive in Arafat in comfort and good health Dr. Omar Habtoor Al Darei, Chairman of the General Authority of Islamic Affairs, Endowments and Zakat and Chairman of the UAE Pilgrims Affairs Office, confirmed that all UAE pilgrims arrived safely and comfortably in Arafat. He noted that the pilgrims are in good health and under continuous care from the accompanying medical teams, who are ensuring their wellbeing during this sacred journey. Comprehensive support for UAE pilgrims Dr Al Darei emphasised the UAE Pilgrims Affairs Office's commitment to providing all necessary services and support. From medical care to logistical assistance, the office is working to ensure that every UAE pilgrim has a smooth and spiritually fulfilling experience throughout the Hajj journey. Appreciation for Saudi Arabia's hajj management Dr Al Darei also praised the Ministry of Hajj and Umrah in the Kingdom of Saudi Arabia, along with all related Saudi institutions, for their exceptional efforts. He highlighted the successful implementation of programs, the use of modern technologies, and the outstanding services provided to pilgrims. These efforts led to a smooth movement of pilgrims between holy sites, including the transitions from Mina to Arafat and from Arafat to Muzdalifah. A seamless experience for millions of pilgrims Thanks to the coordinated efforts and logistical support, the process of grouping and transporting the large crowds of pilgrims was carried out efficiently and with great care. The experience reflects the high level of organization and the deep commitment to serving the Guests of God during this sacred time.
Emirates Woman
2 days ago
- Emirates Woman
25 smooth travel bags to invest in for your upcoming holiday
Fashion by Sarah Joseph 7 seconds ago VIEW GALLERY/ 25 IMAGES One of the keys for a smooth getaway are travel bags to ensure a hassle-free journey. It should be spacious enough to hold everything you need, lightweight and compact enough to ensure it's easy to carry and durable for long-haul flights. As the world gets ready to take a break this summer, it's always essential to find the perfect checked suitcases, carry-on bags, duffles, weekenders, underseat bags, and backpacks on the market. To plan out your vacations for the year ahead, it's important to keep in mind that the right luggage can have a huge impact on your trip. A good suitcase should be easy to maneuver, spacious to pack, compact and lightweight enough for carrying and durable to hold up to wear and tear. We've selected the very best suitcases for every traveller, from something large to take on ski, family or shopping trips, to the top lightweight design for packing more into your luggage. With the right travel backpack for women and the perfect suitcase, you'll have the luggage you need to breeze through the airport. View this post on Instagram A post shared by RIMOWA (@rimowa) To delve into the history, suitcases have come a long way since they first entered the market in the 19th century when mass tourism took off and holidays were no longer just for privileged travellers, whose porters would carry heavy trunks made from wood, leather and iron. It was during this time when Louis Vuitton's iconic trunks were created. So, to make sure your souvenirs come back in perfect shape, finding a sturdy bag, that can withstand the pressures throughout its travel journey and look aesthetic at the same time can go a long way. With holidays on the way, finding the best suitcase is a serious business and hence, we're here to help with our top picks this season. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied & Feature Image: Instagram @alexiiak
