Urban Automotive Opens U.S. HQ in Phoenix to Serve Luxury Tuning Market

Miami Herald

19 hours ago

Urban Automotive, the British luxury car modifier best known for its carbon-fiber styling kits and "OEM+" design philosophy, has officially launched operations in the United States. As of July 2, 2025, the company has opened a dedicated North and South America division, anchored by a newly established warehouse and distribution facility in Phoenix, Arizona.This marks a significant step in Urban's global expansion strategy, moving away from its former U.S. distribution setup - which was previously handled through a partnership with Milltek Corp in Tennessee - toward a more hands-on, directly managed presence. The move is being supported by Urban's parent company, The AM Group, and executed as a joint venture with Daniel Weber, who will oversee operations stateside.
A Benchmark Brand, Now On U.S. Soil
Since its founding in 2014, Urban Automotive has carved out a unique position in the UK aftermarket scene, offering luxury body kits and carbon-fiber parts for high-end models including Range Rover, Defender, Bentley, Mercedes-AMG, and Lamborghini. The company's "OEM+" approach focuses on factory-grade fit and finish, often making their builds indistinguishable from manufacturer-grade special editions - only more aggressive, more exclusive, and more bespoke.Now, with the Phoenix facility online, Urban says it can significantly reduce delivery times, improve customer service, and grow its dealer and builder network across the Americas. The Arizona site will act as both a logistics and support hub, enabling faster fulfilment and a more tailored client experience."There's nothing like Urban in the U.S. market," said Daniel Weber. "We're not trying to replicate existing brands - this is European refinement, obsessively crafted for a different kind of client."Urban Director Luis Carrera added: "The U.S. has always led the way in turning lifestyle into culture. That's where Urban fits in - British design, European refinement, now with boots on the ground."
Building Momentum
Urban's growth has been fast and deliberate. In 2023 alone, the company reported a 173% year-over-year increase in overseas sales, reaching over £3.8 million in exports across 23 countries. It has also expanded R&D and production capacity in the UK, recently acquiring a 42,000+ sq ft facility in Milton Keynes to support rising demand.The Phoenix hub gives Urban a strategic foothold near key West Coast markets while also tapping into the city's fast-growing status as a premium automotive centre. With companies like Lucid Motors and major EV tech suppliers operating nearby, Phoenix has become a key location for vehicle development and aftermarket innovation.
What This Means For U.S. Buyers
For American buyers, Urban's arrival means quicker access to bespoke body kits, faster delivery times, and a more direct support system. It also puts the British brand into clearer competition with U.S.-based tuning companies - many of which focus on performance rather than design - allowing Urban to stand out with its tailored aesthetic and luxury materials.Urban Automotive has already built a presence at U.S. events like SEMA, and its custom builds - including celebrity-owned Range Rovers and Defenders - have helped the brand gain traction in the American aftermarket. With the Phoenix expansion now live, Urban says it plans to roll out more regional partnerships and exclusive builds throughout 2025.This isn't just a logistics play - it's a long-term move to embed Urban's identity into the North American luxury and customization scene.
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