The ‘Sleek' Edit With Kuwait-Based Fashion Agency Owner Farah Assaad

CairoScene

07-02-2025

Farah Assaad knows sleek. The fashion-forward Byffr founder is serving up sharp, powerful looks in this Scene Selects.
Farah Assaad's influence extends far beyond the realm of a typical style maven—blending a sharp agency mindset with a dash of culinary flair. As the Kuwait-based founder of The Byffr, a fashion agency redefining the regional style scene, and Bespoke Culinary, a catering company crafting dining experiences for fashion brands, her work moves seamlessly between fashion, branding, and gastronomy. From curating campaigns for global heavyweights like Harvey Nichols, Bvlgari, COS, Netflix, Swarovski, and Stella McCartney to orchestrating fashion-forward events (and menus), her signature direction is sleek, powerful, and effortlessly refined.
But how did she get here? With an interior architecture degree from Marbella, Spain, and a pandemic-era pivot to the London College of Fashion, Assaad turned her lifelong passion into a thriving business, remotely earning certificates in editorial styling and art direction. She launched Byffr nearly four years ago, and since then, she's been styling, directing, producing fashion campaigns and activations, and leading an all-women team. 'I firmly believe that success in fashion doesn't rely solely on formal education,' Assaad tells Scene Styled. 'Fashion, to me, is a deeply embedded passion.'
Every look she curates is an extension of her mood—bold, daring, and distinctly individual. 'I lean towards formal designs that combine elegance with powerful silhouettes.' Whether it's sculptural tailoring, commanding power suits, or minimalist accessories that make a statement, her wardrobe is less about trends and more about intuition.
In this exclusive Scene Selects, Assaad brings her refined eye to four curated outfits that embody her love for clean lines, sharp tailoring, and effortless sophistication. 'These four looks represent different facets of my style, from effortless elegance to bold experimentation,' she shares.
Look One | The Power Cape Crusade
'This outfit speaks to my love for clean, sculptural silhouettes,' Assaad explains. 'The structured cape-inspired jumpsuit is a statement piece that feels powerful yet understated.' Assaad paired it with pointed-toe heels that add a twinge of contrast while still keeping the look refined. 'For me, this outfit embodies quiet luxury where simplicity speaks volumes.'
Chats By C.Dam | Seren Coat
Alaïa | Le Teckel Small Leather Shoulder Bag In Ivory
Jennifer Fisher | Puffy Cushion 10kt Gold-plated Earrings
Neous | Matar In Cream
Look Two | Suits & Sass
'Tailored pieces are a cornerstone of my wardrobe, they make up 90 percent of what I wear,' she shares. 'No matter the occasion, you'll always find me in a tailored suit, and this outfit reflects my love for classic yet contemporary power dressing.'
The Kuwait-based director sees this look as a mirror of her style; strong, structured, and an effortless statement. 'I styled this with minimalist black accessories—sleek heels, a clutch, and subtle earrings—because I wanted the focus to remain on the clean lines.'
Alaïa | Poplin Shirt Bodysuit
Jacquemus | Le Pantalon Ovalo Wide-leg Pants
Jacquemus | La Veste Ovalo
Alaïa | Le Teckel Medium Calf Hair Shoulder Bag
Bottega Veneta | Fin Large Sterling Silver Earrings
The Row | Liisa Leather Pumps
Rick Owens | Rectangular Sunglasses
Look Three | A Little Zebra Mania
This look taps into the bolder side of Assaad's personality. 'I seem to always gravitate toward bold prints that make a statement, and I believe zebra is a print that'll never die out or not be in season.'
To soften the wild pattern, she paired it with a baby blue blouse, a nod to her love for unexpected contrasts. 'Squared toe ballerinas have my heart, and they make this outfit perfect for days when you want to feel comfortable yet stylish,' she adds. 'If I'm feeling extra playful, I'd throw on some baby blue stockings to tie it all together.'
Alexander Wang | Cotton Shirt
Jacquemus | Tozzi Zebra-print Calf Hair Midi Skirt
Jacquemus | Les Ballerines Ballet Flats
Loewe | Flamenco Small Faux Fur Clutch
Alaïa | Sphere Cuff Bracelet
Look Four | On a Monochromatic Mission
'When in doubt, always go monochromatic,' she advises. 'This outfit represents my belief that less is more, and it's a reminder of how simplicity can be the most striking choice.'
Victoria Beckham | Pleated Ribbed-knit Gown
Toteme | Patent Leather Knee-high Boots
Ascher | X-large Baguette Bubble Hoops
Jil Sander | Small Sphere Clutch Bag