Latest news with #SceneSelects
CairoScene
16-05-2025
- Entertainment
- CairoScene
The MENA Edit with the Region's First AI Stylist ‘Amira'
The MENA Edit with the Region's First AI Stylist 'Amira' This week's Scene Selects has been curated by the MENA region's first AI stylist - can you tell…? In an age where generative AI can write your emails, draft your dating bios, plan your 10-step skincare routine, and probably craft a better introduction for me, it was only a matter of time before it started weighing in on your wardrobe. Enter Amira AI, your new digital personal stylist. Developed by Saudi-based fashion tech startup Taffi, Amira fuses Chat GPT-4 technology, machine learning, and generative AI with regional fashion intelligence to deliver bespoke outfit recommendations rooted in data and style. Taffi, co-founded by Shahad Geoffrey and Dio Chen, was built on the idea of democratising personal styling - an industry long reserved for celebrity closets and luxury boutiques. But in a region where fashion is deeply personal and culture-specific, Amira isn't just mimicking Western-style algorithms; powered by continually updated insights from over 150 stylists across the Middle East, she's been trained to understand nuance. Whether it's dressing for Ramadan gatherings, Gulf weddings, or an understated Riyadh lunch, her recommendations aren't just personalised, they're deeply contextual. In this edition of Scene Styled Selects, we put Amira to the test, asking her to curate a lookbook based on the MENA region - one she both represents and reimagines for her clients. Levant Countries: 'Inspired by the delicate beauty of the Anemone coronaria, a flower deeply rooted in the Levant's landscapes and lore - this look captures the spirit of resilience, romance, and natural grace. A poetic reflection of heritage in full bloom.' Dress Rebecca Vallance | Amapola Maxi Dress Bag Sarah's Bag | Pomegranate on Black Satin Bella Sandals René Caovilla | Cleo High-Heel Sandals Jewelry Oscar de la Renta | Mosaic Pendant Clip-On Earrings Oscar de la Renta | Snake Head Chain-Link Necklace Egypt: 'A modern tribute to the timeless elegance of Ancient Egypt - this look draws inspiration from the grandeur of the pharaohs, blending regal silhouettes with golden accents and rich textures. A statement of power, grace, and heritage.' Dress V:PM Atelier | Sareena Maxi Dress Bag Sarah's Bag | Pomegranate on Black Satin Smocking Classic Bag Sandals Tom Ford | Padlock 105mm Leather Sandals Jewelry Azza Fahmy | Lotus Pectoral Azza Fahmy | Lotus Bouquet Earrings Saudi Arabia: 'Inspired by the enchanting موسم الورد الطائفي this look captures the delicate charm and fragrant beauty of Taif's iconic roses. A soft celebration of the Saudi heritage in bloom - graceful, feminine, and infused with the spirit of spring in the highlands.' Blouse Giambattista Valli | Pussy-Bow Floral-Print Blouse Trousers The Frankie Shop | Gelso High-Waisted Darted Trousers Bag Qormuz | حقيبة حلاوة البلك Pumps Aquazzura | 105mm Shear Pumps Jewelry Charmaleena | Elements Huggie Earrings – Malachite Charmaleena | Elements Classic Bangle – Paved
CairoScene
12-04-2025
- Entertainment
- CairoScene
The Eid Getaway Edit with Lebanese Fashion Influencer Reina Aris
This week's Scene Selects is all about weekend escapes— just in time to plot your Eid escape. Reina Aris makes balance look easy. Whether she's breezing through a Lagree class, curating a clean, off-duty look, or serving banana pudding at her pop-up café, there's a quiet intention behind it all. At 22, she's built a lifestyle brand around fashion, fitness, and food—interests shaped early on by her mother's timeless style. 'She made me fall in love with fashion as a form of self-expression,' Aris says. Today, that influence lives on in her wardrobe: part Chanel and Miu Miu, part Source Unknown and Adanola—elegant, unfussy, and always moving. Her next move? An activewear line that blends performance with identity. 'I want to create a space where people feel confident, motivated, and comfortable being themselves—on and off the gym floor.' Then there's The Brunch Club, her seasonal café where coffee, matcha, and warm desserts set the tone. 'It brings together everything I love—good food, a calm atmosphere, and real connection.' For Aris, these aren't separate lanes—they're part of the same rhythm: a considered way of living that's less about perfection, more about feeling good in your own skin. A Night in Riyadh, Saudi Arabia 'You can never go wrong with a matching set,' Aris tells SceneStyled. 'I'm really drawn to this look because it embodies modesty, and the subtle hint of gold detailing adds a touch of elegance that I just adore.' The Concept | Tyla Set Chanel | 31 Mini Shopping Bag Amina Muaddi | Holli Mesh Slingback Pumps Grabbing Matcha in Cairo, Egypt 'I could genuinely live in a matching workout set; it's definitely a staple in my closet. When paired with the right statement jacket and cute shoes, it becomes my go-to outfit.' Adanola | Ultimate Leggings in Coffee Bean Adanola | Ultimate Short Sleeve Longline Top in Coffee Bean Miu Miu | New Balance x Miu Miu 530 SL Bleached Leather Sneakers Balilene | Goyard Anjou Mini Bag in Green Karen Wazen | Carolyn Cherry Tortoise Optics Norma Kamali | Oversized Moto Jacket in Chocolate A Day in the North Coast, Egypt 'There's nothing like a Pucci or Missoni summer,' she says. 'I feel like my alter ego comes alive in the summer. I love adding lots of color to my wardrobe; it just makes everything feel more fun.' Missoni | Zigzag Bikini in Multicolour Missoni | Zigzag Lame Robe Loewe | Small Leather-Trimmed Basket Tote in White Hermès | Oran Sandals A Stroll Out in London, United Kingdom 'I'm all about investing in those classic cashmere pieces too,' she reveals. 'Pairing them with a chic fur coat and a monochromatic look sounds perfect for a stroll in London. You'd definitely turn heads.' Source Unknown | Faux Fur Hooded Jacket in Grey Vince | High-Rise Wool-Blend Twill Wide-Leg Pants in Grey Khaite | Shrunken Jo Cashmere-Blend Polo Sweater in Grey Alaïa | Le Teckel Medium Leather Shoulder Bag in Burgundy Loro Piana | Cashmere Storm System R Cap in Grey Loro Piana | Open Walk Ankle Boot A Lunch in Paris, France 'I'm all about a corset moment, and this look is definitely all about the accessories. Matching your bag and shoes for that pop of color is such a vibe; it takes the whole outfit to the next level.' Staud | Hightide Cotton-Blend Maxi Dress in White Loro Piana | Extra Pocket L19 Bag René Caovilla | Cleo Crystal-Embellished Satin Sandals A Staycation in Beirut, Lebanon 'A modest, elegant set paired with the next 'it' bag and some cute ballerinas is the perfect combo to bring out that feminine energy. You'll look effortlessly put together perfect for that Beirut fashion.' Try On Dress | Molly Skirt in Ivory Chanel (Pre-Owned) | Leather Mary Janes in Pink Alaïa | Le Teckel Leather Clutch in Pink
CairoScene
07-02-2025
- Entertainment
- CairoScene
The ‘Sleek' Edit With Kuwait-Based Fashion Agency Owner Farah Assaad
Farah Assaad knows sleek. The fashion-forward Byffr founder is serving up sharp, powerful looks in this Scene Selects. Farah Assaad's influence extends far beyond the realm of a typical style maven—blending a sharp agency mindset with a dash of culinary flair. As the Kuwait-based founder of The Byffr, a fashion agency redefining the regional style scene, and Bespoke Culinary, a catering company crafting dining experiences for fashion brands, her work moves seamlessly between fashion, branding, and gastronomy. From curating campaigns for global heavyweights like Harvey Nichols, Bvlgari, COS, Netflix, Swarovski, and Stella McCartney to orchestrating fashion-forward events (and menus), her signature direction is sleek, powerful, and effortlessly refined. But how did she get here? With an interior architecture degree from Marbella, Spain, and a pandemic-era pivot to the London College of Fashion, Assaad turned her lifelong passion into a thriving business, remotely earning certificates in editorial styling and art direction. She launched Byffr nearly four years ago, and since then, she's been styling, directing, producing fashion campaigns and activations, and leading an all-women team. 'I firmly believe that success in fashion doesn't rely solely on formal education,' Assaad tells Scene Styled. 'Fashion, to me, is a deeply embedded passion.' Every look she curates is an extension of her mood—bold, daring, and distinctly individual. 'I lean towards formal designs that combine elegance with powerful silhouettes.' Whether it's sculptural tailoring, commanding power suits, or minimalist accessories that make a statement, her wardrobe is less about trends and more about intuition. In this exclusive Scene Selects, Assaad brings her refined eye to four curated outfits that embody her love for clean lines, sharp tailoring, and effortless sophistication. 'These four looks represent different facets of my style, from effortless elegance to bold experimentation,' she shares. Look One | The Power Cape Crusade 'This outfit speaks to my love for clean, sculptural silhouettes,' Assaad explains. 'The structured cape-inspired jumpsuit is a statement piece that feels powerful yet understated.' Assaad paired it with pointed-toe heels that add a twinge of contrast while still keeping the look refined. 'For me, this outfit embodies quiet luxury where simplicity speaks volumes.' Chats By | Seren Coat Alaïa | Le Teckel Small Leather Shoulder Bag In Ivory Jennifer Fisher | Puffy Cushion 10kt Gold-plated Earrings Neous | Matar In Cream Look Two | Suits & Sass 'Tailored pieces are a cornerstone of my wardrobe, they make up 90 percent of what I wear,' she shares. 'No matter the occasion, you'll always find me in a tailored suit, and this outfit reflects my love for classic yet contemporary power dressing.' The Kuwait-based director sees this look as a mirror of her style; strong, structured, and an effortless statement. 'I styled this with minimalist black accessories—sleek heels, a clutch, and subtle earrings—because I wanted the focus to remain on the clean lines.' Alaïa | Poplin Shirt Bodysuit Jacquemus | Le Pantalon Ovalo Wide-leg Pants Jacquemus | La Veste Ovalo Alaïa | Le Teckel Medium Calf Hair Shoulder Bag Bottega Veneta | Fin Large Sterling Silver Earrings The Row | Liisa Leather Pumps Rick Owens | Rectangular Sunglasses Look Three | A Little Zebra Mania This look taps into the bolder side of Assaad's personality. 'I seem to always gravitate toward bold prints that make a statement, and I believe zebra is a print that'll never die out or not be in season.' To soften the wild pattern, she paired it with a baby blue blouse, a nod to her love for unexpected contrasts. 'Squared toe ballerinas have my heart, and they make this outfit perfect for days when you want to feel comfortable yet stylish,' she adds. 'If I'm feeling extra playful, I'd throw on some baby blue stockings to tie it all together.' Alexander Wang | Cotton Shirt Jacquemus | Tozzi Zebra-print Calf Hair Midi Skirt Jacquemus | Les Ballerines Ballet Flats Loewe | Flamenco Small Faux Fur Clutch Alaïa | Sphere Cuff Bracelet Look Four | On a Monochromatic Mission 'When in doubt, always go monochromatic,' she advises. 'This outfit represents my belief that less is more, and it's a reminder of how simplicity can be the most striking choice.' Victoria Beckham | Pleated Ribbed-knit Gown Toteme | Patent Leather Knee-high Boots Ascher | X-large Baguette Bubble Hoops Jil Sander | Small Sphere Clutch Bag
