The MENA Edit with the Region's First AI Stylist ‘Amira'
This week's Scene Selects has been curated by the MENA region's first AI stylist - can you tell…?
In an age where generative AI can write your emails, draft your dating bios, plan your 10-step skincare routine, and probably craft a better introduction for me, it was only a matter of time before it started weighing in on your wardrobe. Enter Amira AI, your new digital personal stylist.
Developed by Saudi-based fashion tech startup Taffi, Amira fuses Chat GPT-4 technology, machine learning, and generative AI with regional fashion intelligence to deliver bespoke outfit recommendations rooted in data and style.
Taffi, co-founded by Shahad Geoffrey and Dio Chen, was built on the idea of democratising personal styling - an industry long reserved for celebrity closets and luxury boutiques. But in a region where fashion is deeply personal and culture-specific, Amira isn't just mimicking Western-style algorithms; powered by continually updated insights from over 150 stylists across the Middle East, she's been trained to understand nuance. Whether it's dressing for Ramadan gatherings, Gulf weddings, or an understated Riyadh lunch, her recommendations aren't just personalised, they're deeply contextual.
In this edition of Scene Styled Selects, we put Amira to the test, asking her to curate a lookbook based on the MENA region - one she both represents and reimagines for her clients.
Levant Countries:
'Inspired by the delicate beauty of the Anemone coronaria, a flower deeply rooted in the Levant's landscapes and lore - this look captures the spirit of resilience, romance, and natural grace. A poetic reflection of heritage in full bloom.'
Dress
Rebecca Vallance | Amapola Maxi Dress
Bag
Sarah's Bag | Pomegranate on Black Satin Bella
Sandals
René Caovilla | Cleo High-Heel Sandals
Jewelry
Oscar de la Renta | Mosaic Pendant Clip-On Earrings
Oscar de la Renta | Snake Head Chain-Link Necklace
Egypt:
'A modern tribute to the timeless elegance of Ancient Egypt - this look draws inspiration from the grandeur of the pharaohs, blending regal silhouettes with golden accents and rich textures. A statement of power, grace, and heritage.'
Dress
V:PM Atelier | Sareena Maxi Dress
Bag
Sarah's Bag | Pomegranate on Black Satin Smocking Classic Bag
Sandals
Tom Ford | Padlock 105mm Leather Sandals
Jewelry
Azza Fahmy | Lotus Pectoral
Azza Fahmy | Lotus Bouquet Earrings
Saudi Arabia:
'Inspired by the enchanting موسم الورد الطائفي this look captures the delicate charm and fragrant beauty of Taif's iconic roses. A soft celebration of the Saudi heritage in bloom - graceful, feminine, and infused with the spirit of spring in the highlands.'
Blouse
Giambattista Valli | Pussy-Bow Floral-Print Blouse
Trousers
The Frankie Shop | Gelso High-Waisted Darted Trousers
Bag
Qormuz | حقيبة حلاوة البلك
Pumps
Aquazzura | 105mm Shear Pumps
Jewelry
Charmaleena | Elements Huggie Earrings – Malachite
Charmaleena | Elements Classic Bangle – Paved
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