An Exclusive Interview: The Vision of Dr. April Willis for Business and Nonprofit Success
Founder of April Willis Consulting, LLC, April Willis has created a business that is more than that; it is a movement. With her passion for enabling others to live their best life, April combines years of education, nonprofit leadership, and business strategy expertise in every endeavor she undertakes. Her North Texas-based firm works with clients across the country, providing personalized consulting, professional coaching, and energetic speaking services. April recently introduced the National Nonprofit Collaborative, a revolutionary subscription site that equips nonprofit leaders with the tools, templates, and resources they require to succeed. April's mission is straightforward: assist you in going farther, faster. In this interview, she explores her path, her philosophy, and how she's making waves of empowerment throughout the nation.
We meet people where they are. We started in this business ten years ago writing resumes at the name-your-price approach so that every person would be able to look like a work of art on paper, regardless of their economic position. We have continued that approach all of these years and still offer a name-your-price approach for resumes, cover letters, and LinkedIn optimization. We also started the National Nonprofit Collaborative as a way to provide consulting supports to nonprofits that couldn't afford a consultant. We have premier services for those who can afford it, and we offer services at prices for those who need a little extra support during challenging times. I think this really sets us apart and allows us to build powerful relationships with our clients.
2. Your extensive experience spans education, small businesses, and nonprofits, guiding organizations toward sustainable growth. How do you balance the diverse needs of these sectors when developing tailored strategies, and what common challenges do you find across them that your consulting approach addresses?
I balance sector needs by focusing on core strengths like clear messaging, systems thinking, and capacity building. Across education, small businesses, and nonprofits, common challenges include limited capacity and disconnected efforts. I also work a lot with people who have really big hearts and want to change the world, but lack the business acumen to do so well and for a long period of time. We allow leaders to do what they do best- solve community challenges– while we work behind the scenes to ensure they have a strong foundation upon which to build their business and then scale it.
Absolutely. One example is how the National Nonprofit Collaborative (NNC) helped a grassroots mental health nonprofit streamline their grant reporting and donor communications. They were spending hours each month juggling spreadsheets and piecing together impact stories. Through NNC, they accessed a shared reporting template, automated email workflows, and storytelling prompts aligned with funder priorities.
As a result, they not only saved time but also saw a 40% increase in donor retention and secured two new grants within six months. This reflects NNC's core vision: when nonprofits spend less time on admin and more on impact, they thrive—and so do the communities they serve. Our goal is to shift the sector from burnout to collaboration, from silos to shared success.
I integrate my academic background by translating theory into tools that work in the real world. Research helps me understand systems, change management, and behavior—but I always ground that in practical application. For example, I might use a theory of change framework to guide a strategic plan, but I'll pair it with simple action steps, clear metrics, and team training.
It's about making complex ideas accessible and actionable. My goal is to help organizations not just hit short-term targets, but build systems, skills, and culture that support long-term resilience—so they're not just surviving, but growing with intention.
A bold vision I have is to get the National Nonprofit Collaborative into the hands of 70% of the nation's nonprofits. We're doing this through a B2B strategy that engages large companies as sponsors, funding annual memberships for nonprofits in the communities they serve. It's a win-win: companies deepen their community impact, and nonprofits gain access to the tools, support, and collaboration they need to thrive. This vision is about scale, sustainability, and building a stronger nonprofit ecosystem—together.
April's work is centered on impact. From her hands-on consulting practice to the continually expanding National Nonprofit Collaborative, April transforms the way people and organizations find success. Her skill at combining strategic intelligence with empathic leadership makes her a go-to voice in an increasingly changing domain. She is more than an advisor; she is a connector, navigator, and champion for those who strive to grow and serve. April's commitment to providing others with usable, quality resources speaks of a clear understanding of the challenges and opportunities between the nonprofit and entrepreneurial sectors. With leaders like April, the future appears to be collaborative, innovative, and decidedly bright.
TIME BUSINESS NEWS
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
29 minutes ago
- Yahoo
Jetstar Asia closure: Some customers confused, frustrated by poor communication; Air India plane crashes at Ahmedabad airport in India: Singapore live news
The Jetstar Asia closure has left some customers confused and frustrated over conflicting information, or a lack thereof. The Singapore-based airlines, operated by Qantas Group, announced on Wednesday (11 June) morning that it would be ceasing operations from 31 July. They added that Jetstar Asia flights would be operating with a "progressively reduced schedule". For a customer identified as Daniel, he told CNA that he didn't realise the schedule would be "progressively reduced" prior to its closure. An Air India plane crashed at India's Ahmedabad airport, said the police and the airline on Thursday (12 June). There were no details on fatalities from the crash but it was reported that there were more than 200 people on board the flight. Air India said that the flight was headed to Gatwick airport in London and that the plane was "involved in an incident". "At this moment, we are ascertaining the details and will share further updates," they said on X. Read more in our live blog below, including the latest local and international news and updates. An Air India plane crashed at India's Ahmedabad airport, said the police and the airline on Thursday (12 June). There were no details on fatalities from the crash but it was reported that there were more than 200 people on board the flight. Air India said that the flight was headed to Gatwick airport in London and that the plane was "involved in an incident". "At this moment, we are ascertaining the details and will share further updates," they said on X. Flight AI171, operating Ahmedabad-London Gatwick, was involved in an incident today, 12 June 2025. At this moment, we are ascertaining the details and will share further updates at the earliest on and on our X handle ( India… — Air India (@airindia) June 12, 2025 The crash occurred when the aircraft was taking off, television channels reported. Visuals showed debris on fire, with thick black smoke rising up into the sky near the airport. Police officers shared that the plane crashed in a civilian area near the airport. For more on the Air India plane crash, read here. Pop sensation Sabrina Carpenter has surprised fans with the announcement of her seventh studio album, Man's Best Friend, set for release on 29 August, 2025. Carpenter shared the news on Instagram on Wednesday (11 June) along with a photo of her on hands and knees in a black mini dress and black heels. Meanwhile, a man, which is cut out of the photo, is grabbing a her hair. View this post on Instagram A post shared by Sabrina Carpenter (@sabrinacarpenter) Man's Best Friend follows the success of her previous album Short n' Sweet – and the hit song Espresso – which earned her a Grammy for Best Pop Vocal Album earlier this year. The lead single, Manchild, dropped on 5 June, showcasing Carpenter's signature blend of synth-pop and introspective lyrics. For more on Sabrina Carpenter's new album, read here. A Singaporean woman was sentenced to six months' jail in Taiwan for stalking and harassing Golden Melody Award-winning singer Olivia Tsao Ya-wen. Cassandra Low, a woman in her 30s, was identified in a court judgment by the New Taipei District Court. The court found her guilty of endangering Tsao's personal safety, stalking and harassing her, and also publicly insulting the singer. It was reported that Low was a long-time admirer of Tsao and both parties have exchanged personal e-mails and messages over Facebook and Instagram since November 2023. However, the relationship soured after Tsao blocked Low on social media, with the latter issuing threats. In one Facebook post, Low wrote, "I can be very aggressive. The more stubborn she is... don't blame me for whatever I do to her parents." For more on the Olivia Tsao stalking incident, read here. Les Miserables The Arena Spectacular is coming to the Sands Theatre in Singapore in March 2026. The record-breaking concert tour is an expanded version of the Les Miserables The Staged Concert, and features an extraordinary and exciting new design specifically created for larger venues with a cast and orchestra of over 65. UOB cardmembers will have priority pre-sales with a 20 per cent discount. The first starts on Monday (23 June) at 10am, exclusively on Klook. The second will be on Tuesday (24 June) at 10am, and will be available through Marina Bay Sands Ticketing, SISTIC and Klook. Non-UOB cardmembers can sign up for the waitlist now to gain access to the waitlist pre-sale that will start on Tuesday (24 June) 10am. There will be a 15 per cent discount during this pre-sale. The public sale will start on Thursday (26 June) at 12pm, and will be available through Marina Bay Sands Ticketing, SISTIC and Klook. There will be a 10 per cent early bird discount. The concert tour just wrapped up its Australia dates and have now moved to Asia. It opens in Taiwan on Thursday (12 June), with its next stops being Japan and China. Cast details for the Singapore leg of the concert tour have yet to be confirmed or revealed. An Australian man was arrested after he allegedly shoplifted twice in the transit area of Changi Airport Terminal 1. On 11 June, the police said in a statement that they were alerted to a case of shop theft at a duty-free Shilla Cosmetics and Perfumes store at about 11.30pm. Investigations revealed that a man allegedly took a display bottle of facial product, valued at $466, and left without paying. Officers from the Airport Police Division identified the man and he was arrested on 1 June. Police also believe that the man is involved in another case of shop theft, also at Shilla Cosmetics and Perfumes, that occurred on 27 May. For more on the man's alleged shop theft spree, read here. An 85-year-old woman died after an accident involving a Comfort taxi near Kallang MRT on 10 June. The police were alerted at 10.35am to the accident on Lorong 1 Geylang towards Upper Boon Keng Road. The woman was unconscious and brought to Tan Tock Seng Hospital by the Singapore Civil Defence Force where she died. The 68-year-old male driver has been arrested for careless driving causing death, said the police on 11 June. For more on the accident near Kallang MRT, read here. More than 55,000 Palestinians have died in the Israel-Hamas conflict, according to Gaza health authorities. Local hospitals said that at least 21 people were killed on their way to provide aid at distribution centres. The cause of death for victims near the site are unclear, but the Israeli army said on Wednesday that it fired warning shots at "suspects" that posed a threat to troops. The numbers by the Gaza Health Ministry doesn't distinguish between civilians and combatants, and they said that women and children make up more than half the 55,000 dead. The war, which erupted on 7 Oct 2023 after a surprise Hamas attack, continues unabated despite international calls for a ceasefire. Israel's military maintains that operations are targeting militants, and blamed them for hiding among civilians. For more on the Israel-Hamas war death toll, read here. Trade talks between the US and China aimed at cooling tensions have ended in a deal, said US President Donald Trump. He shared that China will supply US companies with magnets and rare earth metals while the US will walk back its threats to revoke visas of Chinese students. "Our deal with China is done, subject to final approval from President Xi and me," wrote Trump on Truth Social. The talks were held over two days in London, starting from Monday (9 June) to address the conflicts that had emerged since the truce between both parties started in May. Details about the new agreement with China are limited, with White House press secretary Karoline Leavitt saying that Trump is reviewing it. "But what the president heard, he liked," she added. Treasury Secretary Scott Bessent, who was testifying before Congress on Wednesday, said the talks were more narrowly focused and a comprehensive deal will require more time to flesh out. For more on the US-China trade deal, read here. Taiwan was struck by an earthquake on Wednesday (11 June) evening, with the quake hitting seconds after cell phone alarms went off at 7.01pm. The quake about 71 kilometres south of Hualien City. According to the United States Geological Survey, the quake had a magnitude of 5.9 and was detected at a depth of 31.1 kilometres. Taiwan's Central Weather Administration gave the magnitude as 6.4. However, such differences are common considering the differences in sensitivity and detector locations. Buildings in Taipei shook for about a minute, and there were no immediate reports of damage. A firefighter in Chenggong told AFP that when the quake hit, "the computer screen and fan shook heavily". He added, "It was much stronger than previous quakes. I immediately thought about running outside." For more on the Taiwan earthquake, read here. The Jetstar Asia closure has left some customers confused and frustrated over conflicting information, or a lack thereof. The Singapore-based airlines, operated by Qantas Group, announced on Wednesday (11 June) morning that it would be ceasing operations from 31 July. They added that Jetstar Asia flights would be operating with a "progressively reduced schedule". For a customer identified as Daniel, he told CNA that he didn't realise the schedule would be "progressively reduced" prior to its closure. Hence, he thought his two planned trips in July – one to Bangkok, another to Okinawa - would not be affected. On Wednesday morning, though, he received an email confirming that his trip to Bangkok was cancelled, so he made plans to book another flight. Daniel said the email also included his "specific booking reference". Yet, when his friend called the Jetstar Asia's hotline, they were told the flight was still going ahead as planned. He now feels uncertain about his flight to Okinawa and it's not clear which flights would be cut from Jetstar Asia's schedule before it closes. 'I'm wondering, when would they tell me about it? Or how late would they tell me about it?' For more on how customers are affected by the Jetstar Asia closure, read here. An Air India plane crashed at India's Ahmedabad airport, said the police and the airline on Thursday (12 June). There were no details on fatalities from the crash but it was reported that there were more than 200 people on board the flight. Air India said that the flight was headed to Gatwick airport in London and that the plane was "involved in an incident". "At this moment, we are ascertaining the details and will share further updates," they said on X. Flight AI171, operating Ahmedabad-London Gatwick, was involved in an incident today, 12 June 2025. At this moment, we are ascertaining the details and will share further updates at the earliest on and on our X handle ( India… — Air India (@airindia) June 12, 2025 The crash occurred when the aircraft was taking off, television channels reported. Visuals showed debris on fire, with thick black smoke rising up into the sky near the airport. Police officers shared that the plane crashed in a civilian area near the airport. For more on the Air India plane crash, read here. Pop sensation Sabrina Carpenter has surprised fans with the announcement of her seventh studio album, Man's Best Friend, set for release on 29 August, 2025. Carpenter shared the news on Instagram on Wednesday (11 June) along with a photo of her on hands and knees in a black mini dress and black heels. Meanwhile, a man, which is cut out of the photo, is grabbing a her hair. View this post on Instagram A post shared by Sabrina Carpenter (@sabrinacarpenter) Man's Best Friend follows the success of her previous album Short n' Sweet – and the hit song Espresso – which earned her a Grammy for Best Pop Vocal Album earlier this year. The lead single, Manchild, dropped on 5 June, showcasing Carpenter's signature blend of synth-pop and introspective lyrics. For more on Sabrina Carpenter's new album, read here. A Singaporean woman was sentenced to six months' jail in Taiwan for stalking and harassing Golden Melody Award-winning singer Olivia Tsao Ya-wen. Cassandra Low, a woman in her 30s, was identified in a court judgment by the New Taipei District Court. The court found her guilty of endangering Tsao's personal safety, stalking and harassing her, and also publicly insulting the singer. It was reported that Low was a long-time admirer of Tsao and both parties have exchanged personal e-mails and messages over Facebook and Instagram since November 2023. However, the relationship soured after Tsao blocked Low on social media, with the latter issuing threats. In one Facebook post, Low wrote, "I can be very aggressive. The more stubborn she is... don't blame me for whatever I do to her parents." For more on the Olivia Tsao stalking incident, read here. Les Miserables The Arena Spectacular is coming to the Sands Theatre in Singapore in March 2026. The record-breaking concert tour is an expanded version of the Les Miserables The Staged Concert, and features an extraordinary and exciting new design specifically created for larger venues with a cast and orchestra of over 65. UOB cardmembers will have priority pre-sales with a 20 per cent discount. The first starts on Monday (23 June) at 10am, exclusively on Klook. The second will be on Tuesday (24 June) at 10am, and will be available through Marina Bay Sands Ticketing, SISTIC and Klook. Non-UOB cardmembers can sign up for the waitlist now to gain access to the waitlist pre-sale that will start on Tuesday (24 June) 10am. There will be a 15 per cent discount during this pre-sale. The public sale will start on Thursday (26 June) at 12pm, and will be available through Marina Bay Sands Ticketing, SISTIC and Klook. There will be a 10 per cent early bird discount. The concert tour just wrapped up its Australia dates and have now moved to Asia. It opens in Taiwan on Thursday (12 June), with its next stops being Japan and China. Cast details for the Singapore leg of the concert tour have yet to be confirmed or revealed. An Australian man was arrested after he allegedly shoplifted twice in the transit area of Changi Airport Terminal 1. On 11 June, the police said in a statement that they were alerted to a case of shop theft at a duty-free Shilla Cosmetics and Perfumes store at about 11.30pm. Investigations revealed that a man allegedly took a display bottle of facial product, valued at $466, and left without paying. Officers from the Airport Police Division identified the man and he was arrested on 1 June. Police also believe that the man is involved in another case of shop theft, also at Shilla Cosmetics and Perfumes, that occurred on 27 May. For more on the man's alleged shop theft spree, read here. An 85-year-old woman died after an accident involving a Comfort taxi near Kallang MRT on 10 June. The police were alerted at 10.35am to the accident on Lorong 1 Geylang towards Upper Boon Keng Road. The woman was unconscious and brought to Tan Tock Seng Hospital by the Singapore Civil Defence Force where she died. The 68-year-old male driver has been arrested for careless driving causing death, said the police on 11 June. For more on the accident near Kallang MRT, read here. More than 55,000 Palestinians have died in the Israel-Hamas conflict, according to Gaza health authorities. Local hospitals said that at least 21 people were killed on their way to provide aid at distribution centres. The cause of death for victims near the site are unclear, but the Israeli army said on Wednesday that it fired warning shots at "suspects" that posed a threat to troops. The numbers by the Gaza Health Ministry doesn't distinguish between civilians and combatants, and they said that women and children make up more than half the 55,000 dead. The war, which erupted on 7 Oct 2023 after a surprise Hamas attack, continues unabated despite international calls for a ceasefire. Israel's military maintains that operations are targeting militants, and blamed them for hiding among civilians. For more on the Israel-Hamas war death toll, read here. Trade talks between the US and China aimed at cooling tensions have ended in a deal, said US President Donald Trump. He shared that China will supply US companies with magnets and rare earth metals while the US will walk back its threats to revoke visas of Chinese students. "Our deal with China is done, subject to final approval from President Xi and me," wrote Trump on Truth Social. The talks were held over two days in London, starting from Monday (9 June) to address the conflicts that had emerged since the truce between both parties started in May. Details about the new agreement with China are limited, with White House press secretary Karoline Leavitt saying that Trump is reviewing it. "But what the president heard, he liked," she added. Treasury Secretary Scott Bessent, who was testifying before Congress on Wednesday, said the talks were more narrowly focused and a comprehensive deal will require more time to flesh out. For more on the US-China trade deal, read here. Taiwan was struck by an earthquake on Wednesday (11 June) evening, with the quake hitting seconds after cell phone alarms went off at 7.01pm. The quake about 71 kilometres south of Hualien City. According to the United States Geological Survey, the quake had a magnitude of 5.9 and was detected at a depth of 31.1 kilometres. Taiwan's Central Weather Administration gave the magnitude as 6.4. However, such differences are common considering the differences in sensitivity and detector locations. Buildings in Taipei shook for about a minute, and there were no immediate reports of damage. A firefighter in Chenggong told AFP that when the quake hit, "the computer screen and fan shook heavily". He added, "It was much stronger than previous quakes. I immediately thought about running outside." For more on the Taiwan earthquake, read here. The Jetstar Asia closure has left some customers confused and frustrated over conflicting information, or a lack thereof. The Singapore-based airlines, operated by Qantas Group, announced on Wednesday (11 June) morning that it would be ceasing operations from 31 July. They added that Jetstar Asia flights would be operating with a "progressively reduced schedule". For a customer identified as Daniel, he told CNA that he didn't realise the schedule would be "progressively reduced" prior to its closure. Hence, he thought his two planned trips in July – one to Bangkok, another to Okinawa - would not be affected. On Wednesday morning, though, he received an email confirming that his trip to Bangkok was cancelled, so he made plans to book another flight. Daniel said the email also included his "specific booking reference". Yet, when his friend called the Jetstar Asia's hotline, they were told the flight was still going ahead as planned. He now feels uncertain about his flight to Okinawa and it's not clear which flights would be cut from Jetstar Asia's schedule before it closes. 'I'm wondering, when would they tell me about it? Or how late would they tell me about it?' For more on how customers are affected by the Jetstar Asia closure, read here.
Time Business News
42 minutes ago
- Time Business News
Social Media Manager & Marketing Saad Mehmood
In today's fast-paced digital world, having a strong social media presence is not a luxury — it's a necessity. Whether you're a startup, a local store, or an established brand, your customers are spending more time on platforms like Facebook, Instagram, TikTok, and LinkedIn. The question is: are you showing up where your audience is? If not, it's time to bring in a professional social media manager and marketer to take your business to the next level. Social media is more than just posting pictures and writing captions. A skilled social media manager develops strategies, creates targeted content, manages community engagement, runs ad campaigns, and analyzes results. This ensures your brand stays relevant, visible, and profitable across platforms. Here's what a professional manager can do for your business: Increase brand visibility and engagement Drive traffic to your website or online store Generate leads and convert them into paying customers Build customer loyalty through consistent interaction Manage online reputation and handle customer queries Hiring a social media expert means you get a full suite of digital marketing services, including: Content Creation – High-quality visuals, reels, carousels, and captions – High-quality visuals, reels, carousels, and captions Posting & Scheduling – Consistent uploads based on peak engagement hours – Consistent uploads based on peak engagement hours Ad Campaigns – Targeted Facebook/Instagram/LinkedIn ads that convert – Targeted Facebook/Instagram/LinkedIn ads that convert Analytics & Reporting – Monthly performance tracking and ROI reporting – Monthly performance tracking and ROI reporting Page Optimization – Bio, profile picture, CTA buttons, and hashtag strategies Whether you need organic growth or paid ads, everything is customized for your business goals. Whether you run a restaurant, clothing brand, salon, real estate agency, online store, or local service business, professional social media management helps you attract, engage, and retain customers in a competitive market. Don't let your competitors win the online game. Make sure your business is the one people notice and remember. Looking for a reliable, results-driven social media manager and marketer in Pakistan or internationally? Let's connect and discuss a tailored strategy for your business. 👉 Contact on WhatsApp Now: 📲 Click to Chat on WhatsApp or message directly at +92 304 4662975 Get ready to grow your online presence, increase sales, and build a brand your audience trusts. Social media isn't just about being present — it's about being strategic, creative, and consistent. With the right expert by your side, your business can dominate digital platforms and reach the right audience at the right time. So if you're serious about growth, hire a professional social media manager and marketer today. Your business deserves it. TIME BUSINESS NEWS
Yahoo
42 minutes ago
- Yahoo
Oracle shares soar as AI cloud demand propels revenue forecast
(Reuters) -Oracle shares surged nearly 8% in premarket trading on Thursday after the company raised its annual revenue forecast, driven by strong demand for its AI-related cloud services. The stock has risen nearly 6% so far this year as confidence in the software sector remained strong despite geopolitical tensions, even as analysts warn that U.S. President Donald Trump's tariffs could undermine Big Tech's AI investments. Earlier this year, Oracle, whose cloud offerings help companies build their AI infrastructure, announced a joint venture called Stargate to deliver large-scale computing capabilities to OpenAI. "Oracle's once-stodgy image levels up to 'cloud-native mage,' and the competitive map now looks less like a classic three-player real time strategy and more like a battle-royale with everyone dropping in, looking for compute loot", said Michael Ashley Schulman, partner at Running Point Capital Advisors. Oracle expects total revenue to be at least $67 billion for fiscal 2026, CEO Safra Catz said on a post-earnings call. The Texas-based company's cloud services quarterly revenue rose 14% to $11.70 billion. Its overall revenue of $15.90 billion beat estimates of $15.59 least nine brokerages have raised their price target post-earnings. Oracle trades at a forward price-to-earnings ratio of 25.86, compared to rivals Microsoft at 31.34 and Amazon at 31.80, according to data compiled by LSEG. Microsoft's stock has gained 12.16%, while Amazon's has decreased by 2.8% so far this year. "ORCL has entered an entirely new wave of enterprise popularity that it has not seen since the Internet era in the late 90s," analysts at Piper Sandler added.
