Mabrian and The Data Appeal Company Partner with WTTC to Push Data-Driven Tourism Growth
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Mabrian, part of The Data Appeal Company – Almawave Group signed a strategic partnership with the World Travel & Tourism Council (WTTC) to provide industry-led and reliable data-driven insights that support the sustainable growth of the travel industry as Knowledge Partner. As part of this collaboration agreement, in which The Data Appeal Company – Almawave Group also takes part, both companies will give WTTC access to their comprehensive travel intelligence databases, offering in-depth data analysis and insights on key industry trends: air connectivity, traveller's sentiment and interests, demand profiling, accommodation supply, and event impact analysis, among others.
Virginia Messina, Senior Vice President, Advocacy & Communications at WTTC, commented on the partnership, highlighting 'Data-driven insights are critical to the sustainable growth of the Travel and Tourism sector. We are delighted to welcome Mabrian as a Knowledge Partner and look forward to leveraging their expertise, as well as The Data Appeal Company's, to enhance our research and advocacy efforts.'
'Joining this partnership with WTTC is a significant step in our mission to empower the travel and tourism sector with data-driven insights,' says Mirko Lalli, CEO at The Data Appeal Company. 'It is also an opportunity to help industry leaders anticipate trends, optimise strategies, and drive more sustainable tourism development worldwide.'
Under the agreement, signed by Mabrian with WTTC representatives in the most recent edition of ITB Berlin, WTTC's research team will have access to the travel intelligence databases from both Mabrian and The Data Appeal Company – Almawave Group and Mabrian, and their experienced pool of in-house analysts and consultants. These insights will support WTTC's industry research initiatives, policy development, and thought leadership efforts, contributing to WTTC's mission of fostering informed decision-making within the global travel and tourism ecosystem.
'After 6 years as WTTC Associate, we are excited to strengthen the relationship with this partnership that reinforces our commitment to providing actionable, relevant, and dependable data intelligence for the travel and tourism industry', states Carlos Cendra, Partner and Director of Marketing and Communications at Mabrian. 'enhance decision-making and promote a more resilient and sustainable future for the sector.'
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