McVitie's give classic chocolate bar 'exciting' new rebrand for summer
It is no secret how much Brits love a biscuit. Whether a digestive dunked in your cup of tea, a penguin washed down with a glass of milk, or a hobnob eaten with your granny over a blether, we all have our favourites.
A whopping 71 per cent of Brits eat biscuits two or three times a week or more, according to thegrocer.co.uk, so it may come as pretty ground-breaking news to the sweet-toothed that an iconic British biscuit has had a revamp.
Do you know McVitie's? Of course, we all do. Operating for more than 185 years, the McVitie's Digestive is arguably the UK's favourite biscuit - famed for its sweet, wheaty taste, and crumbly texture.
Now, McVitie's is reimagining one of its most iconic brands with the launch of McVitie's Club Layers Orange - a chocolate-coated wafer bar with all the chunky satisfaction of the classic Club biscuit, in an exciting new format.
For generations, the Club has been a lunchbox staple and a firm family favourite, loved for its bold flavours and unmistakably indulgent bite.
Now, arriving down confectionery aisles across the UK for the first time, McVitie's is giving fans a fresh way to enjoy their favourite.
The Club Layers Orange is a generously coated thick milk chocolate bar with a punchy orange flavoured cream filling and multiple layers of delicious crisp wafer.
Crafted for on-the-go snacking, this zesty new bar is perfect for lunch breaks, afternoon pick-me-ups or whenever a little indulgence is in order.
"McVitie's Club Layers Orange marks an exciting step for Club as it enters the confectionery aisle for the first time," Catherine Morgenroth, Marketing Manager for McVitie's Club, enthused.
"With Club having long been a favourite snack in many households, our new wafer bar offers a fresh way to enjoy the beloved classic and is perfect for those busy moments when you need a quick, tasty pick-me-up."
Club Layers Orange will be exclusively available at Spar from June 30. They will then be rolled out market-wide in multiple supermarkets and convenience stores from July 21.
Sainsbury's will stock the goodies from August 11, while Asda Express will have adorn them on their shelves from September 1. The RRP of the Club Layers Orange is 79p.
Elsewhere, Marks and Spencer has unveiled the limited-edition Strawberry & Creme Sandwich, billed as a "game-changing, oh-so-scrummy treat" made with the retailer's "iconic" British Red Diamond Strawberries.
With a thick layer of whipped cream cheese spread between two pieces of fluffy sweetened bread, the creation, available at local M&S Foodhalls now, has been inspired by the Japanese sweet sandos, or fruit sandwiches.
However, the Strawberry & Creme Sandwich has left Brits divided. While some are lapping up the fruity drop, others have labelled it "nonsense" and a complete over-indulgence.
Shoppers can find the creation alongside the supermarket's regular sandwiches.
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