Premji-backed iD Fresh appoints Shobhit Malhotra as CEO for global biz
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Bengaluru: Premji Invest-backed iD Fresh Food has appointed Shobhit Malhotra as CEO, International Business to pursue the Bengaluru-headquartered company's ambition of taking its brand global.Shobhit will spearhead iD Fresh's international journey, overseeing established operations in the GCC region and leading the brand's entry into high-potential markets. His focus will be on product innovation tailored to local consumer preferences in each market, building strategic partnerships, and enhancing distribution networks to establish iD Fresh as a trusted, premium and global fresh food brand, the company said in a statement.iD Fresh Food chairman PC Musthafa said, "Shobhit's proven track record in leading business transformations across complex markets makes him a great fit for iD Fresh's global ambitions. His passion for building purpose-led brands and his deep understanding of diverse consumer cultures aligns perfectly with our mission of bringing fresh and healthy food to the world. We are thrilled to welcome him to the iD family to lead the war against preservatives and chemicals."Malhotra added that the opportunity to scale a homegrown success story across new international frontiers is both humbling and energizing."Shobhit brings over two decades of leadership experience in the global consumer goods industry, having held senior positions at Colgate-Palmolive, Unilever, and PepsiCo. His expertise in strategic insights, analytics excellence, operational acumen, and people-first leadership has consistently driven strong commercial results and fostered growth across complex and diverse markets.
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