From Shelves to Screens: CookieRun India's Debut Brand Collab Redefines How FMCG and Gaming Converge
Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks and inZOI Studio. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON's platforms and services. With a passionate and driven team across the globe, KRAFTON is a tech-forward company that possesses world-class capabilities and is set on expanding its business horizons to encompass multimedia entertainment and deep learning. For more information, visit https://www.krafton.com/
About KRAFTON India
In India, KRAFTON is responsible for premier mobile games, including BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 200 million downloads, Bullet Echo India, Road To Valor: Empires, and CookieRun India, among others. Committed to enhancing the start-up ecosystem in India, KRAFTON has invested over $200 million in several Indian startups across interactive entertainment, gaming, Esports, and technology, since 2021. KRAFTON actively supports India's game development ecosystem through its KRAFTON India Gaming Incubator (KIGI) while strengthening the Esports ecosystem with flagship events like the BATTLEGROUNDS MOBILE INDIA SERIES (BGIS) and BATTLEGROUNDS MOBILE INDIA PRO SERIES (BMPS). For more information, visit https://krafton.in/
About Devsisters
Since its founding in 2007, Devsisters has been providing games and services, centered around the CookieRun IP, that have been loved by more than 200 millions users around the world. Beginning with CookieRun for Kakao , which launched in Korea in 2013, CookieRun stepped up to overseas markets with Line CookieRun in 2014, followed by its sequel CookieRun: OvenBreak in 2016 and mobile RPG CookieRun: Kingdom in 2021. Currently, the cumulative global revenue of the CookieRun IP has reached over KRW 1 trillion. In 2023, Devsisters expanded user experiences with new IPs and serviced platforms through the sandbox city-building game Brixity , trading card game CookieRun: Braverse TCG and VR action-adventure game CookieRun: The Darkest Night . In 2024, Devsisters launched the puzzle adventure game CookieRun: Witch's Castle and 3D casual co-op action game CookieRun: Tower of Adventures and continues to provide an ageless and memorable experience that can be loved by players all across the world. CookieRun: OvenSmash , a real-time battle action game, is in development for release this year, aiming to provide further creative innovation and diversification. For more information, visit www.devsisters.com/en.
About Orion Nutritionals India
Orion Nutritionals Pvt. Ltd., a subsidiary of South Korea's Orion Corporation, has rapidly emerged as a key player in the Indian FMCG space with its flagship product, Orion ChocoPie and a growing portfolio of innovative snacks like Snow Dazzle Pie, K-Snack Rings and O' Rice Crackers. Leveraging its global expertise in domestic operations, Orion delivers high-quality, innovative snacking products tailored to the evolving preferences of Indian consumers. The company remains focused on sustainable growth, brand excellence and delivering consistent value to customers and stakeholders across the country. Backed by robust retail expansion across more than 1, 00, 000 outlets, Orion is blending global quality with local flavours to become a household name in India's FMCG landscape.
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