Disrupting the Status Quo: How Platinum Realty Became Kansas City's #1 Office and a Midwest Power Brokerage
By doing things differently, Platinum Realty created an innovative brokerage and agent-first environment where agents and their clients win
KANSAS CITY, Mo., May 21, 2025 /PRNewswire/ -- Platinum Realty was born by a bold vision, but its unwavering commitment to its agents has defined its success as Kansas City's largest residential real estate office by transaction count.
As it celebrates its 20th anniversary milestone, Platinum Realty stands as undeniable proof that the flat-fee agent compensation model not only works — it thrives. Once dismissed by naysayers, this disruptive model has shattered outdated notions by bucking the status quo.
In 2005, Platinum Realty pioneered the flat-fee agent compensation model, enabling agents to keep what they earn and meet clients' needs more efficiently than their competitors. It quickly gained a secure foothold in the Midwest. Fast-forward to today: the firm boasts 2,400 agents, 13 offices, operates in five states and seven markets and is a ten-time Inc. 5000 fastest-growing company.
United Real Estate President Rick Haase explains how full-service support is possible within the firm's business model.
'Platinum Realty was built on three pillars of success: scale, excellence and efficiency. These powerful drivers have made it a standout performer, laser-focused on equipping agents to win in today's ever-evolving real estate market. Early on, critics claimed the 100% agent compensation model couldn't generate enough scale to sustain operations. We've proven them wrong. By leveraging scale, smart technology development and purchases and by slashing inefficiencies, we've built a model that delivers unmatched value and real results for agents and clients.'
Growth continues. A year-over-year transaction growth of 10% and a 13% jump in sales volume reflect the ongoing achievements of its agents, despite the most sluggish real estate market in decades.
The Platinum Realty team keeps a laser focus on its comprehensive support system, introducing industry-leading innovations that benefit agents and clients. It has become the firm's hallmark and source of an ever-growing agent base. Platinum's support platform is robust, flexible and designed to give agents everything they need without paying for tools they don't want. From hands-on staff support and cutting-edge marketing to sleek office spaces and a tech-forward approach, it's a turnkey system that fuels success.
Platinum Realty Director of Growth and Market Development, Rob Hill, explains how their agent-first approach drives loyalty.
'We do things differently because agents have decided they no longer wish to be treated as employees. That's evident in our growth and retention. They come to Platinum Realty to run a real estate business and enjoy industry-leading technology, systems, tools, training and support without the profit-depleting commission splits and unnecessary fees. Our approach to supporting agents is simple, personal, practical and empowering. Agents come here to build something real — and they stay because they know they are supported and backed every step of the way.'
And there's more good news. The National Association of REALTORS® predicts Kansas City to be a top 10 real estate market in 2025. Thanks to its strong affordability and opportunity, Platinum agents are perfectly positioned to seize the moment and surge ahead.
About Platinum Realty
Founded in 2005, Platinum Realty was conceived as a brokerage unlike any other – the name 'Platinum' was chosen to reflect its quality and rarity. Designed by an agent for agents, Platinum Realty is a ten-time Inc. 5000 fastest-growing private U.S. company and is a member of United Real Estate's national network. It is a market share leader and one of the largest independent residential brokerages in the Midwest with over 2,400 agents in thirteen offices serving five states and seven major markets. Learn more about careers at Platinum Realty.
About United Real Estate
United Real Estate (United) – a division of United Real Estate Group – was founded with the purpose of offering solutions to real estate brokers and agents in the rapidly changing real estate brokerage industry. United provides the latest training, marketing and technology tools to agents and brokers under a flat-fee, transaction-based agent commission model. By leveraging the company's proprietary cloud-based Bullseye™ Agent & Broker Productivity Platform, United delivers a more profitable outcome for agents and brokers. United Real Estate operates in 35 states with 170 offices and more than 22,000 agents. The company produced over 73,000 transactions and $26.3 billion in sales volume in 2024.
Media Contact:
April Gonzalez
Media & Investor Relations
[email protected]
504-237-3500
View original content to download multimedia: https://www.prnewswire.com/news-releases/disrupting-the-status-quo-how-platinum-realty-became-kansas-citys-1-office-and-a-midwest-power-brokerage-302460987.html
SOURCE United Real Estate
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Gizmodo
21 minutes ago
- Gizmodo
SanDisk 2TB Extreme Portable SSD Hits All-Time New Low Price, Backed by 4.6-Stars and Nearly 80K Reviews
Keeping your most important files safe can be a bit of a hassle if you have multiple computers and multiple hard drives. Plus, traditional hard drives can be slow, bulky, and vulnerable to bumps and drops. Not exactly the kind of risks anyone wants to take when it comes to managing data. That's where solid-state drives (SSDs), especially those like this SanDisk portable SSD, come in. And if you don't already have one, it might be time that you changed that, especially since you can save some cash right now. See at Amazon Right now, you can check out Amazon to get the SanDisk 2TB Extreme Portable SSD for just $145, down from its usual price of $210. That's $65 off and a discount of 31%. Super storage at an even better price This hard drive is perfect for anyone on the go or those who like to make sure they've got all their important files with them at all times. That's because it's fast and reliable. It's compact enough to slip into your pocket, and its rubberized exterior gives it a grip-friendly, shock-resistant finish that doesn't feel delicate. According to SanDisk, it's also drop-rated up to three meters and boasts an IP65 rating for water and dust resistance. In other words, this drive can take a licking and keep on ticking. It has up to 1,050MB/s read and 1,000MB/s write speeds, so you get near-instant file transfers, assuming your device supports USB-C 3.2 Gen 2 or better. That makes it perfect for moving large 4K videos, photo libraries, or other large to enormous files without waiting around. And because it's bus-powered, you won't need to fumble with external power cords or bulky adapters. You can just plug it in and let it ride. It's compatible with Windows, macOS, and other devices, and has a five-year limited warranty. For many, it's the kind of tool that just becomes essential over time. You might start using it for work, then travel, then everyday backups, and suddenly you're wondering how you ever managed without it. And for good reason. It's super handy to have around! Since you can get it for under $200 right now, you definitely should. Don't wait around, though, as it will likely go out of stock. Whether you're upgrading your current setup or investing in better protection for your digital files, this is a smart move that could pay off the next time you need fast, reliable storage. Even if it's just a bunch of pictures of you and your dog. See at Amazon
TechCrunch
23 minutes ago
- TechCrunch
Report: Meta taps Scale AI's Alexandr Wang to join new ‘superintelligence' lab
In Brief Meta plans to unveil a new AI research lab dedicated to 'superintelligence' as the company works to compete in the AI race, according to several reports. Meta has tapped Scale AI founder and CEO Alexandr Wang to join the new lab, The New York Times reports. Meta has been in talks to invest billions into Scale AI as part of a deal that would bring Scale AI employees to Meta. Meta has also been poaching lead researchers from OpenAI and Google, per the Times. The new lab comes as Meta CEO Mark Zuckerberg grows frustrated with his company's AI shortfalls. Bloomberg reports he has been meeting with AI researchers and engineers at his homes in Lake Tahoe and Palo Alto to personally recruit a team of around 50 people, including a new head of AI research. Sources told Bloomberg that Zuckerberg believes Meta can and should outpace other tech companies gunning to achieve AGI, the still-undefined idea that AI systems could exceed human performance in many tasks. Meta AI last month reached 1 billion monthly active users.
Fast Company
24 minutes ago
- Fast Company
Flagstar Bank just closed dozens of branches in 5 states. See full the list of locations that shuttered in May
This year has not been kind to retailers in terms of store closures. But brick-and-mortar shops are not the only retail category that has experienced a decline in 2025. Banks are closing retail locations, too. One of America's largest regional banks, Flagstar, closed 24 branch locations on May 30. The closures come after the bank's parent company, Flagstar Financial, announced in January that it would be shuttering 60 branches this year. Here's what you need to know about the latest Flagstar branch closures. What's happened? On May 30, Flagstar shut 24 bank branches for good, according to the Office of the Comptroller of the Currency (OCC), which is an independent bureau of the U.S. Department of the Treasury. The OCC regulates national banks in the United States. In its weekly bulletin for the period from May 25 to May 30, 2025, the OCC says that 24 Flagstar Bank branches were closed. However, the closures did not come as a surprise, as the company announced in January that it would shutter 60 branches. As Banking Dive previously reported, Flagstar Financial announced it would close the locations in an effort to consolidate its retail footprint and cut $600 million in operating costs from its balance sheet by the end of the year. Running physical locations incurs significant operating costs, and as more people turn to online banking first and try to avoid visiting branches if possible, those branches are used less, leading to a reduced return on investment for banks. Which Flagstar Bank branches have closed? According to the OCC, 24 Flagstar Bank branches closed on May 30. The branch closures impact locations in five states: Indiana, Michigan, New Jersey, New York, and Ohio. New York saw the most Flagstar Bank branches close in this round, with nine locations shutting down. Michigan and New Jersey saw six locations each shutter. Indiana saw two close and Ohio one. Here are the locations of the closed branches in each state. Indiana 5770 COVENTRY LANE FORT WAYNE IN 2926 MISHAWAKA AVENUE SOUTH BEND IN Michigan 210 WEST HURON STREET ANN ARBOR MI 29049 JOY ROAD WESTLAND MI 914 CHARLEVOIX DRIVE GRAND LEDGE MI 4675 32ND AVENUE HUDSONVILLE MI 5151 CORPORATE DRIVE TROY MI 500 WOODWARD AVENUE, Detroit, MI New Jersey 949 BROADWAY BAYONNE NJ 142 BROAD STREET ELIZABETH NJ 36 FERRY STREET NEWARK NJ 198 JEFFERSON STREET NEWARK NJ 2624 MORRIS AVENUE UNION NJ 133 S. LIVINGSTON AVENUE LIVINGSTON NJ New York 30TH AVENUE, ASTORIA, NY 625 ATLANTIC AVENUE BROOKLYN NY 102 DUFFY AVENUE HICKSVILLE NY 1608 KINGS HIGHWAY HOMECREST (BKLYN) NY 66-77 FRESH POND ROAD RIDGEWOOD NY 65-30 KISSENA BLVD. FLUSHING NY 509 OLD COUNTRY ROAD PLAINVIEW NY 194-02 NORTHERN BOULEVARD FLUSHING NY 100 JERICHO QUADRANGLE JERICHO NY Ohio ONE NORTH HAWKINS AVE. AKRON OH Flagstar's stock price soars since closure announcement While many people prefer the ease and convenience of online banking, closures of physical bank branches can still have a negative impact on communities and certain groups of individuals. This is particularly true for older individuals who may not be as adept at using the internet or app-based banking, or who may simply prefer to visit a physical branch location to discuss their banking needs with a representative. Still, financial companies looking to cut costs often turn to branch closures as the quickest way to do so (that, and employee layoffs). And investors in those banks generally react favorably to those types of moves. Indeed, since Flagstar announced in January that it would close 60 branches, the company's stock price (NYSE: FLG) has soared. At the start of the year, FLG stock was trading in the $9 range. But by the end of January, after the company announced the branch closures, FLG stock jumped to nearly $12 per share. Year-to-date, FLG stock is currently up over 27% as of the time of this writing. On April 25, Flagstar Financial announced its Q1 2025 earnings, in which the company revealed that its operating expenses declined 22% year-over-year. The company says that as of March 31, Flagstar Bank held $97.6 billion in total assets, $73.9 billion in total deposits, and operated approximately 400 locations. Its online branch locator tool shows that as of today, there are 363 Flagstar Bank locations in the United States.
