Who was Sana Yousaf? Pakistani teen TikTok star murdered in broad daylight in Islamabad
Sana Yousaf
was more than just a TikTok sensation. At just 17 years old, the young Pakistani influencer had become a vibrant force for change, using her platform to advocate for women's education, preserve the cultural heritage of Chitral, and promote progressive thinking within traditionally conservative regions. With nearly half a million followers across TikTok and Instagram, Sana's short-form videos showcasing traditional dresses, folk songs, and messages of empowerment had touched a nerve among Pakistan's youth.
Tragically, her life was cut short when she was fatally shot inside her home in Islamabad's Sector G-13. Authorities suspect an honour killing, a deeply entrenched cultural practice that continues to plague parts of Pakistan, particularly when women choose paths deemed 'inappropriate' or 'dishonourable' by their families or communities. As of now, no arrests have been made, but the incident has sparked renewed debate over women's safety, the power of digital voices, and the deadly consequences of honour-based violence.
Who was Sana Yousaf, a TikToker, shot dead in Islamabad
Sana hailed from Upper Chitral in the Khyber Pakhtunkhwa province, a region known for its mountains, distinct cultural identity, and conservative social norms. She was the daughter of a local social activist and had carved out a space for herself online as a voice for underrepresented rural women. Her content often blended traditional Chitrali culture with contemporary messages, combining folk music, dance, and local dress with outspoken support for girls' education and women's agency.
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Despite her young age, Sana understood the power of social media to reach beyond geographic and linguistic boundaries. Her videos were not just about aesthetics—they were messages of resilience, pushing back against regressive mindsets and calling for a more inclusive Pakistan.
Sana Yousaf shot dead at home: Police probe honour killing angle
According to multiple media reports, Sana Yousaf was shot at point-blank range by a male relative who visited her home on June 1, 2025. The suspect reportedly engaged her in brief conversation before entering the home, where he fired multiple rounds. She died on the spot, and the assailant fled the scene. Her body was transported to the Pakistan Institute of Medical Sciences (PIMS) for autopsy.
Police are actively investigating the murder, with honour killing being one of the leading lines of inquiry. Although no arrests have been made, a manhunt is underway, and authorities are considering familial motives and potential social backlash from her online presence as possible triggers.
Social media backlash and support
Following the news of her murder, social media erupted in outrage and grief. The hashtags #JusticeForSanaYousaf and #StopHonourKillings trended on Pakistani Twitter (X), with activists, journalists, and ordinary users demanding accountability.
Many pointed out the double standards in Pakistani society, where men are often allowed freedom to speak, act, and live as they wish, while women are subjected to violence for expressing their identity. Others emphasized the chilling effect this murder may have on other young girls who look up to influencers like Sana as role models.
A leading women's rights organization, Aurat March Pakistan, released a statement condemning the killing and calling for immediate legal action. 'The murder of Sana Yousaf is not just a personal tragedy—it is a reflection of a systemic failure to protect women who dare to live with autonomy and pride,' the statement read.
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Pakistani TikTok star Sana Yousaf shot dead at home, her last words were…
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