Clearpoint Agency Announces Appointment of Vice President
is the current Public Relations and Content Director at Clearpoint and has been working for the firm for more than eight years. She draws on 20+ years of experience in media and industry analyst relations, as well as marketing communications strategy, thought leadership and content development, and social media programs.
Clearpoint CEO Bonnie D. Shaw says, 'She's a powerhouse. Hilary excels at anything sent her way all while being a smart and empathetic collaborator. Her ability to garner earned media results and consistently provide customized public relations counsel to our clients is extraordinary. We're grateful to have her as part of the Clearpoint team.'
As Vice President, McCarthy will be responsible for developing public relations and marketing communications strategies for clients in technology, financial services, fintech, healthcare, life sciences, real estate and other industries. She will lead thought leadership and earned media initiatives and work to foster new client relationships and strategic partnerships for Clearpoint.
McCarthy's expertise in earned media has resulted in client news coverage in outlets including USA Today, Wall Street Journal, MarketWatch, Fox & Friends, CNBC, CBS, MSN, Reuters, AP, Time, TechCrunch, Fortune, Rolling Stone, ABC World News and hundreds of other outlets.
McCarthy graduated Magna Cum Laude from Boston University with a Master of Science degree in Journalism. She earned her undergraduate degree in Business Administration and Marketing from Assumption College in Worcester, MA. Additionally, she has written articles for American Marketing Association, Marketing Profs, Smart Briefs, Chief Marketer, Ragan's Health Care Communications News, Expert PR, and PRSA's PR Strategy. She has won awards for her work from the Public Relations Society of America, San Diego, and the American Marketing Association, San Diego.
McCarthy says, 'From educating audiences to building brand awareness, facilitating introductions, driving traffic, and growing revenue and businesses across industries, Clearpoint is focused on driving results for our clients. I am grateful for this recognition and continue to be energized in collaborating with our teams to help clients achieve their objectives.'
Clearpoint is a team of award-winning PR practitioners, marketing strategists, business consultants, writers, and creatives who get to the point, find solutions, and drive results. By leveraging its expertise in creating objective-driven PR and marcomm strategies, Clearpoint builds brand awareness, facilitates introductions, drives traffic, educates audiences, and helps to grow organizations across industries including technology, financial services, life sciences, healthcare, real estate, associations, non-profits and consumer products. Learn more: www.clearpointagency.com
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