Latest news with #AmericanMarketingAssociation
Yahoo
23-04-2025
- Business
- Yahoo
Clearpoint Agency Announces Appointment of Vice President
Award-winning public relations firm names Hilary McCarthy to VP Role SAN DIEGO & BOSTON, April 23, 2025--(BUSINESS WIRE)--Clearpoint Agency, a women-owned, award-winning PR firm with offices in the San Diego and Boston areas, announced today that it has appointed Hilary McCarthy as Vice President. Hilary McCarthy is the current Public Relations and Content Director at Clearpoint and has been working for the firm for more than eight years. She draws on 20+ years of experience in media and industry analyst relations, as well as marketing communications strategy, thought leadership and content development, and social media programs. Clearpoint CEO Bonnie D. Shaw says, "She's a powerhouse. Hilary excels at anything sent her way all while being a smart and empathetic collaborator. Her ability to garner earned media results and consistently provide customized public relations counsel to our clients is extraordinary. We're grateful to have her as part of the Clearpoint team." As Vice President, McCarthy will be responsible for developing public relations and marketing communications strategies for clients in technology, financial services, fintech, healthcare, life sciences, real estate and other industries. She will lead thought leadership and earned media initiatives and work to foster new client relationships and strategic partnerships for Clearpoint. McCarthy's expertise in earned media has resulted in client news coverage in outlets including USA Today, Wall Street Journal, MarketWatch, Fox & Friends, CNBC, CBS, MSN, Reuters, AP, Time, TechCrunch, Fortune, Rolling Stone, ABC World News and hundreds of other outlets. McCarthy graduated Magna Cum Laude from Boston University with a Master of Science degree in Journalism. She earned her undergraduate degree in Business Administration and Marketing from Assumption College in Worcester, MA. Additionally, she has written articles for American Marketing Association, Marketing Profs, Smart Briefs, Chief Marketer, Ragan's Health Care Communications News, Expert PR, and PRSA's PR Strategy. She has won awards for her work from the Public Relations Society of America, San Diego, and the American Marketing Association, San Diego. McCarthy says, "From educating audiences to building brand awareness, facilitating introductions, driving traffic, and growing revenue and businesses across industries, Clearpoint is focused on driving results for our clients. I am grateful for this recognition and continue to be energized in collaborating with our teams to help clients achieve their objectives." About Clearpoint Agency Clearpoint is a team of award-winning PR practitioners, marketing strategists, business consultants, writers, and creatives who get to the point, find solutions, and drive results. By leveraging its expertise in creating objective-driven PR and marcomm strategies, Clearpoint builds brand awareness, facilitates introductions, drives traffic, educates audiences, and helps to grow organizations across industries including technology, financial services, life sciences, healthcare, real estate, associations, non-profits and consumer products. Learn more: View source version on Contacts Media Contact: Audrey TaylorAudrey@ 760.585.6086 Sign in to access your portfolio
Business Wire
23-04-2025
- Business
- Business Wire
Clearpoint Agency Announces Appointment of Vice President
SAN DIEGO & BOSTON--(BUSINESS WIRE)-- Clearpoint Agency, a women-owned, award-winning PR firm with offices in the San Diego and Boston areas, announced today that it has appointed Hilary McCarthy as Vice President. is the current Public Relations and Content Director at Clearpoint and has been working for the firm for more than eight years. She draws on 20+ years of experience in media and industry analyst relations, as well as marketing communications strategy, thought leadership and content development, and social media programs. Clearpoint CEO Bonnie D. Shaw says, 'She's a powerhouse. Hilary excels at anything sent her way all while being a smart and empathetic collaborator. Her ability to garner earned media results and consistently provide customized public relations counsel to our clients is extraordinary. We're grateful to have her as part of the Clearpoint team.' As Vice President, McCarthy will be responsible for developing public relations and marketing communications strategies for clients in technology, financial services, fintech, healthcare, life sciences, real estate and other industries. She will lead thought leadership and earned media initiatives and work to foster new client relationships and strategic partnerships for Clearpoint. McCarthy's expertise in earned media has resulted in client news coverage in outlets including USA Today, Wall Street Journal, MarketWatch, Fox & Friends, CNBC, CBS, MSN, Reuters, AP, Time, TechCrunch, Fortune, Rolling Stone, ABC World News and hundreds of other outlets. McCarthy graduated Magna Cum Laude from Boston University with a Master of Science degree in Journalism. She earned her undergraduate degree in Business Administration and Marketing from Assumption College in Worcester, MA. Additionally, she has written articles for American Marketing Association, Marketing Profs, Smart Briefs, Chief Marketer, Ragan's Health Care Communications News, Expert PR, and PRSA's PR Strategy. She has won awards for her work from the Public Relations Society of America, San Diego, and the American Marketing Association, San Diego. McCarthy says, 'From educating audiences to building brand awareness, facilitating introductions, driving traffic, and growing revenue and businesses across industries, Clearpoint is focused on driving results for our clients. I am grateful for this recognition and continue to be energized in collaborating with our teams to help clients achieve their objectives.' Clearpoint is a team of award-winning PR practitioners, marketing strategists, business consultants, writers, and creatives who get to the point, find solutions, and drive results. By leveraging its expertise in creating objective-driven PR and marcomm strategies, Clearpoint builds brand awareness, facilitates introductions, drives traffic, educates audiences, and helps to grow organizations across industries including technology, financial services, life sciences, healthcare, real estate, associations, non-profits and consumer products. Learn more:
Associated Press
18-03-2025
- Business
- Associated Press
AMA and Stukent Launch Industry-Recognized Marketing Certifications for High School Students
Starting in Fall 2025, high school students can earn AMA Marketing and AMA Social Media Marketing Certifications through Stukent curriculum CHICAGO, IL, UNITED STATES, March 18, 2025 / / -- The American Marketing Association (AMA) is excited to announce a new partnership with Stukent®, a leading provider of experiential learning courseware and Simternships®. Through this collaboration, high school students across the country will have access to AMA-certified marketing and social media marketing certifications designed to equip them with career-ready skills and real-world experience. This initiative will ensure that students gain industry-recognized credentials that enhance their college and career prospects. These certifications will be integrated into Stukent curriculum offerings, allowing high school teachers to incorporate them seamlessly into their marketing courses beginning in Fall 2025. 'We are thrilled to partner with the American Marketing Association to offer high school students nationwide the opportunity to build career-ready skills through Stukent Simternship experiences and these new industry-recognized AMA certifications,' said Jim Holm, CEO of Stukent. 'This collaboration is about more than learning concepts — it's about empowering students to put those concepts into practice, proving not just what they know but what they can do. By blending real-world experience with certifications in high-demand areas like social media marketing, we're equipping the next generation with the tools they need to stand out in today's competitive job market.' With marketing and social media playing a pivotal role in today's business landscape, the AMA's certification programs will provide students with the foundational knowledge and hands-on experience needed to excel in these dynamic fields. By earning an AMA certification, students will gain a competitive edge, whether they choose to enter the workforce directly after high school or continue their education in marketing and business disciplines. The AMA Marketing Certification will assess students on foundational marketing principles, helping them understand critical concepts such as buyer personas, market positioning, product branding, data analysis, and advertising strategies. Through this certification, students will develop the ability to identify target audiences, craft compelling brand messages, and analyze marketing performance using real-world data. Similarly, the AMA Social Media Marketing Certification ( will focus on key industry skills such as measuring key performance indicators, implementing content variation and testing strategies, creating and scheduling both organic and paid social media posts, and leveraging demographic insights to reach the right audiences effectively. These certifications provide students with the opportunity to demonstrate their marketing and social media expertise in ways that are valued by colleges and future employers alike. 'As the leading professional association for marketers, the American Marketing Association is dedicated to fostering marketing excellence at every level,' said Bennie F. Johnson, CEO of AMA. 'Through this partnership with Stukent, we're extending our expertise to the high school marketing education community and empowering young learners across the country with the skills and knowledge they need to thrive in the marketing industry. Marketing is an exciting profession and we're pleased to offer this new learning opportunity for students to become part of the profession.' About the American Marketing Association The American Marketing Association (AMA) is the leading professional association for marketers, offering resources, training, and networking opportunities to advance the practice of marketing worldwide. With a rich history of setting industry standards and supporting marketing professionals at all levels, the AMA is committed to fostering the next generation of marketing leaders. To learn more, visit About Stukent Stukent is reimagining effective education, bridging the gap between academia and dynamic, fast-moving industries. Stukent provides innovative Simternships® for business, marketing, and communication disciplines. Over 7,500 high schools and higher education institutions across 84 countries use these simulations and courseware. Stukent was founded in 2013 with a mission to help educators help students help the world. Stukent is headquartered in Idaho Falls, ID. To learn more, visit ### For media inquiries: Amy Gwiazdowski VP of Communications, AMA [email protected] Scott Carr VP of Brand Marketing, Stukent, Inc. Legal Disclaimer:
Associated Press
10-02-2025
- Business
- Associated Press
American Marketing Association Releases New Skills Research
Marketing in the Age of Disruption: The Skills Marketers Need in 2025 and Beyond CHICAGO, IL, UNITED STATES, February 10, 2025 / / -- The American Marketing Association (AMA) released new research highlighting skills marketers need to succeed in a changing job market. The report–Marketing in the Age of Disruption: The Skills Marketers Need in 2025 and Beyond—identifies the key capabilities marketers must develop for an evolving industry. AMA conducted the research to better understand the trends and skills necessary to evolve with the marketing industry. It expanded to include topics and technologies marketers need to stay ahead, including Generative Artificial Intelligence and data privacy. This research aims to identify key abilities to support marketers in their roles beyond, and points to the power of a well-rounded marketer as the industry expands. 'As marketers, we need to continually challenge ourselves, to find growth outside of our comfort zones. AMA's research shows us that the marketer of tomorrow needs to be well-rounded in their skill set. They also need to be prepared—we know brands are looking for marketing leaders with a diverse portfolio of skills and that includes new technologies like gen AI. We embarked on this research to ensure our community of marketers is not just prepared for the future but are helping to shape it,' said AMA's CEO, Bennie F. Johnson. 'The AMA is thrilled to not only share this research, but to be able to support those looking to sharpen their marketing skills.' 'We are always looking for ways to create and develop our community. This research allows for exploration into new technologies and a way to further support for AMA members and marketers around the world,' shares VP, Professional Development at AMA, Molly Soat. Highlights: • In this age of automation, marketers who want to stay competitive should not lose sight of the importance of 'human' skills—especially communication, innovation and adaptability. • When it comes to job-specific skills, the largest current competency gaps are in digital marketing, data and analytics, proving ROI and data privacy and compliance. These are areas where marketers are not fully equipped to meet the demands of their roles today. • Marketers report a high level of uncertainty about how skills related to technology and channels will change over the coming years. This volatility is most apparent in AI, data privacy, search and social media. • Gen AI is the top rated future skill, with 43% of survey respondents predicting it will become more important in five years. • Data privacy is quickly rising in importance as a skill for marketers, driven by a wave of comprehensive state-based regulations and mounting consumer pressure. The full report can be found on the AMA website. For more information about AMA's learning, PCM, and this report, send an email to Amy Gwiazdowski. ### About the American Marketing Association (AMA) As the leading global professional marketing association, the AMA ( is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing ( Journal of Marketing Research ( Journal of Public Policy and Marketing ( Journal of International Marketing ( and Journal of Interactive Marketing ( Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association's philanthropic arm, the AMA's Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA's learning programs and certifications, conferences and events, and scholarly journals at ( Amy Gwiazdowski American Marketing Association Legal Disclaimer:
Yahoo
09-02-2025
- Business
- Yahoo
3 Ways the Definition of ‘East Coast Rich' Differs From ‘West Coast Rich'
Americans often stereotype the country's East and West coasts, portraying the East Coast as uptight and stressed and the West Coast as laid back and maybe a little flaky. That's according to psychographic profiles from Greenbook, a blog published by the American Marketing Association. But as a trending social media feud demonstrates, East Coast versus West Coast rivalry doesn't end there. Content creators are making challenge videos comparing East and West on everything from weather to real estate to wealth. Here are three ways East Coast rich and West Coast rich differ, according to one TikTok user who weighed in on the topic. Check Out: Read Next: 5 Subtly Genius Moves All Wealthy People Make With Their Money The term 'nouveau riche' has been around for over 200 years, but it's a fitting term for how many Americans see today's West Coast rich — wealth recently earned (probably in the tech industry) and unapologetically on display, as the TikTok account @indyanna.a noted in a recent video. East Coast rich, on the other hand, is associated with old money. It's not surprising, considering the East Coast's role in the founding of America and New York's position as the seat of finance. See More: In her video, @indyanna.a said that East Coast wealth didn't just happen — it was curated through inheritances and trust funds. 'These people are aware of what money can and cannot do,' she said. 'And they continue to pass down that knowledge in their families.' Not so on the West Coast, @indyanna.a said. Ushered in by the tech boom, money has just recently become a thing there. That means the people who have it, earned it. East Coast rich conjures thoughts of an elitist aristocracy where wealth determines an individual's position in the social hierarchy. Although @indyanna.a argued that West Coast rich has no social hierarchy, that could be changing. Despite their self-made wealth and populist appeal, it's difficult to argue against the possibility that a new ruling class of tech elite is narrowing the gap between East Coast and West Coast rich. More From GOBankingRates5 Subtly Genius Moves All Wealthy People Make With Their Money 4 Reasons All Retirees Should Have a Safety Deposit BoxThis article originally appeared on 3 Ways the Definition of 'East Coast Rich' Differs From 'West Coast Rich'
