Tasaki opens second London space with permanent counter in Selfridges
Japanese jewellery Maison Tasaki is to have a permanent presence in Selfridges ' Wonder Room in its London flagship on Oxford Street.
The company, which is the world's principal producer of Akoya pearls and the only De Beers sight-holder in Japan, said this new permanent presence at the store comes after a successful 70th Anniversary Floating Shell Exhibition pop-up there that ran from last November until February.
The new counter marks the brand's second point of sale in the UK and comes some time after it opened its first European flagship store on New Bond Street, London, in March 2019.
While Selfridges is just a stone's throw from New Bond Street, its destination status for a wide variety of local and international shoppers makes it a must-be-there location in London's West End.
The new opening adds to the more than 100 points of sale the Maison has globally, most of which are in Asia.
So what will be the focus at Selfridges? Tasaki will showcase its Akoya Pearl designs, featured across both high and fine jewellery collections including balance, danger and chants. There will also be pieces from its Atelier High Jewellery collection such as the Cascade high jewellery parure, which highlights paraiba tourmaline set on white gold, cascading waterfalls of Akoya Pearls all punctuated by diamonds.
Kimura-San, the company's EMEA/US head who's also MD of Tasaki UK & France, said the opening follows a strong reception to the pop-up last year and is 'a significant milestone' in its journey in the UK.
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