The VERY unexpected item flying off shelves at Coles and Woolworths right now: 'Everyone is obsessed'
A surprise new supermarket item has landed in Woolworths and Coles - and it's sending Aussie fans of music and sweet snacks into a spin.
The buzz began in the US, where the item launched in early June and promptly sold out nationwide.
Now, the long-awaited treat has finally arrived Down Under, and it's already flying off shelves.
The product in question? None other than Selena Gomez 's limited-edition Oreo cookies - a horchata-inspired, chocolate-and-cinnamon flavoured twist on the iconic snack.
The special edition cookies are currently on shelves at Woolworths for $3, but bargain hunters will want to head to Coles, where the range is on special for just $1.50.
The cookies aren't just tasty - they're personal.
Each one features one of five embossments inspired by the superstar herself, including her signature cookie and playful designs like 'Selena in the Studio' and 'Play Your Heart Out,' with a vinyl spinning as if on a record player.
Selena shared her excitement on Instagram, writing: 'I'm super excited/geeked out to share that I'm collaborating with Oreo! I'm so grateful for the chance to create my very own flavour... I can't wait for everyone to try it!'
Selena shared her excitement on Instagram, writing: 'I'm super excited/geeked out to share that I'm collaborating with Oreo! I'm so grateful for the chance to create my very own flavour... I can't wait for everyone to try it!'
The cookies have already made waves online, with Aussie fans rushing to post reviews.
'These are so delicious,' one shopper wrote.
'I love Selena Gomez and cinnamon so I definitely need to try these,' another added.
A third said, 'They're so good I went back and stocked up on more.'
'Don't judge if you like cinnamon scrolls and expect the same thing from these cookies - I really loved the amount of cinnamon in it, not overpowering,' a foodie wrote.
The release also comes with a digital twist - each pack includes a QR code that unlocks exclusive content for fans.
With limited stock and high demand, shoppers are advised to move fast if they want to score a taste of Selena's signature flavour before they disappear from shelves here, too.
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