PERONI NASTRO AZZURRO AND GIADA DE LAURENTIIS PARTNER TO DELIVER A TASTE OF ITALY TO FANS NATIONWIDE
Two icons of Italian style come together to launch year-long culinary partnership
CHICAGO, April 3, 2025 /PRNewswire/ -- Peroni Nastro Azzurro, the No. 1 Italian beer brand celebrated for its premium quality and rich Italian heritage, is proud to announce its partnership with Emmy Award–winning chef, author, TV personality and founder of giadzy.com, Giada De Laurentiis. Bringing together two icons of Italian style, the collaboration aims to bring authentic, elevated culinary experiences to consumers nationwide throughout 2025.
As part of the partnership, Giada and Peroni Nastro Azzurro will debut new recipes, appear at top food festivals throughout the year, and share tips for embracing Italian traditions and entertaining in social content across Peroni's Instagram, TikTok, and Facebook accounts.
'Peroni Nastro Azzurro continues to elevate everyday moments with authentic Italian style, and our partnership with celebrity chef and TV personality Giada De Laurentiis is the perfect expression of that,' said Courtney Benedict, VP of Marketing, Above Premium Beer at Molson Coors Beverage Company. 'Together, Peroni's crisp, refreshing taste and Giada's vibrant culinary sensibility offer a modern take on Italian living—inviting consumers to slow down, savor the moment, and embrace the art of Italian style in a fresh, inspiring way.'
The year-long partnership will showcase the full spectrum of Italian culinary and lifestyle experiences, from casual at-home entertaining to premium food festivals. Peroni will be activating at Pebble Beach, Los Angeles and New York City Food & Wine Festivals, kicking off with an Aperitivo Hour with Giada at Pebble Beach this April.
'Nothing brings me more joy than sharing a delicious Italian meal with friends and family. And what better way to elevate the experience than with a classic Italian-style beer like Peroni? I'm excited to put a fresh, new spin on beloved Italian traditions in partnership with the world's premier Italian beer brand,' said Giada De Laurentiis, renowned Italian chef and TV personality.
For more information on upcoming events and to access Giada's Peroni-infused recipes, follow Peroni ( @peroniusa) and Giada ( @giadadelaurentiis) on social media platforms.
ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people for all life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, Madrí Excepcional and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, ZOA Energy, Blue Run Spirits, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic brands in the beverage industry. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with energy drinks, bottled spirits, ready-to-drink cocktails, cider and more. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
ABOUT GIADA DE LAURENTIIS
Giada De Laurentiis is an Emmy award-winning television personality and NBC Today Show contributor, and the author of 11 New York Times bestselling cookbooks, including her latest cookbook, Super-Italian. Her growing restaurant empire includes GIADA and Pronto by Giada in Las Vegas, and Luna and Pronto by Giada in Scottsdale. She is also the founder of the lifestyle and e-commerce platform Giadzy.com, which offers recipes, travel and entertaining content, and hand-selected Italian products. Follow along on social media @giadadelaurentiis and @thegiadzy.
SOURCE Molson Coors Beverage Company
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
17 minutes ago
Gracie McGraw marks Pride Month, celebrates identity as 'out and proud queer, bisexual woman'
Gracie McGraw is proud to be who she is. The eldest daughter of country music superstars Tim McGraw and Faith Hill spoke out in an Instagram story post Tuesday, refuting recent headlines that claimed she was coming out after re-sharing posts in support of Pride Month. "Hello all!! It has come to my attention that some tabloids have taken an Instagram story I posted yesterday and have used it as click bait saying I've 'come out,'" the 28-year-old wrote. "Let me be VERY clear here….. I've been an out and proud queer, bisexual woman and I wouldn't have it any other way," she continued. "I have and will always be very vocal about my support of LGBTQIA+ rights and the community, but thank you so much to these tabloids for shedding light that it's pride month!!!" Pride Month has been celebrated every June since at least 1970 and spotlights the lesbian, gay, bisexual, transgender, queer/questioning, intersex, and asexual communities and their ongoing fight for equal rights. "So many people out there don't have the support, love, or understanding from their families when it comes to their sexuality or gender identity, but just know that there is a beautiful community out there that loves you and cares about and for you!!" Gracie McGraw wrote in her message Tuesday. "Check on your people and keep safe out there. Give love to each other." Gracie McGraw is the oldest of three and has two younger sisters, Maggie McGraw, now 26, and Audrey McGraw, who is 23. Their parents -- Tim McGraw and Hill -- married back in October 1996.
Hypebeast
33 minutes ago
- Hypebeast
Diesel Blends Fine With Faded for Resort 2026 Collection
AsGlenn Martensprepares to take the helm atMaison Margiela, he continues his reign atDiesel, showcasing its forthcoming Resort 2026 collection in a dimly lit campaign with a varied cast of onlookers. Is it a packed nightclub? Or a make-shift runway? Wherever it may be, the Italian-born denim label picks up where it left off inSS25andFW25, offering a mixture of semi-tailored silhouettes and lived-in distressing. The looks begin with pared-back numbers, including sculpted mini dresses for women and heavily washed check suiting for men. One all-black menswear number departs momentarily from Diesel's hyper-distressed sensibilities, featuring a sleek cropped leather puffer jacket, with a faded charcoal suit, and a washed black denim shirt, topped off with an embossed logo handbag. The following women's look further highlights this elegant side of Diesel, centering on a deceivingly structured, charcoal neoprene overcoat worn with a ribbed headscarf and sock-like heels. By the middle of the lineup, Martens's more expressive design language emerges with duo-tone motorcycle jackets, rugged indigo denim, and a clash of airbrushed patterns and street art motifs. A quintessentially Martens touch is the bold presence of trompe l'oeil graphics, resulting in a particularly surreal sepia-toned biker jacket. Between the artificially aged knitwear and frayed denim galore, matching blue sets stand out with creased prints applied to athletic staples like mesh basketball shorts and a football jersey. Women's eveningwear serves as the canvas for some of the strongest prints, including an ultra-shiny, blurred floral and abstract graffiti, recalling the set of Diesel's FW25/26 runway presentation. See the full collection in the gallery above. Stay tuned to Hypebeast for the latest fashion news.
USA Today
34 minutes ago
- USA Today
Aaron Donald responded to Jared Verse, challenged him to 'old man retirement workout'
Aaron Donald responded to Jared Verse, challenged him to 'old man retirement workout' "I'm lookin' for you, Verse! Come to the house. I just want to talk." Aaron Donald heard Jared Verse call him out for his workout videos and invited him to his house "I'm lookin' for you, Verse! Come to the house. I just want to talk." AD wants to put him through the "old man retirement workout" 😂 (via aarondonald99/IG) — Cameron DaSilva (@camdasilva) June 4, 2025 Jared Verse grew up watching Aaron Donald and idolized the Los Angeles Rams legend, but he poked the bear in a recent interview with Adam Schefter. He called out Donald for his 'little Instagram posts' of his workouts and bench presses, saying the future Hall of Famer can't keep up with him in the gym. One day after that interview aired, Donald responded. He heard Verse's comments and to the surprise of no one, he didn't back down. Donald posted a video of himself on Instagram working out and invited Verse to his house so they could settle things. 'Somebody put the word out. I'm lookin' for you, Verse!' Donald yelled from his home gym. 'I'm lookin' for you! Come to the house. I just want to talk. I just want to talk. That's it. Nothing much, big dog. Just a little conversation. Put up a little weights, do a little cardio. The old man retirement workout. Put you through it, see what you can do. I just want to talk. Come on. I just want to talk.' These are two of the most competitive human beings on the planet and seeing them go back and forth is nothing short of entertaining. It's all friendly and there's no actual beef between the two stars, but you can bet they want to make the other tap out in the gym. Now we just need Verse to take Donald up on his offer and film this one-on-one battle for the world to see. Follow Rams Wire on X, Facebook and Threads for more coverage!
