
Lorraine Kelly taking 'extreme measures' to save show's future amid ITV bloodbath
Lorraine Kelly is willing to 'pull out all the stops' to save her ITV programme amid the recent announcement that her airtime is being halved, according to insiders.
Lorraine Kelly is reportedly fighting to save the future of her long-term ITV show. Sources claim that the 65-year-old Scots presenter will have to "pull out all the stops" for the programme, which is facing major cuts, to survive.
Lorraine will not only air 30 weeks of the year with episodes cut down from an hour to 30 minutes going forward. An insider said: 'Lorraine was not happy about what is happening and also had concern for the production team which will be cut back too.
'But the truth is she has to roll her sleeves up and work harder on her own show than she has in recent years, otherwise the long-term future does not look good. She has been an icon of ITV but serious cuts need to be made and her show has been cut to just 30 minutes, which after ad breaks will be a very short chunk of time.
"She needs to show bosses it is worth keeping on air. You can expect her to be pulling hard to get big name celebrities on her show instead of GMB or This Morning."
Lorraine was informed her show was being cut back during a tense private meeting with bosses and will now need to work five days a week to be in with a chance of keeping her programme on air long term.
ITV staff working on daytime were told in a meeting on Tuesday that half of the 440 production are going to be let go, the Mirror reports.
However, boss Kevin Lygo arranged for Lorraine to be told separately in the days before.
Lorraine has been a regular face on screens for 40 years, appearing on GMTV and Good Morning Britain before she started her own show in 2010.
However, she has recently not been hosting Friday episodes, with Christine Lampard and Ranvir Singh filling in.
Last week Lorraine returned to the screen after undergoing surgery to remove her ovaries, which she discussed on screen.
During her on and off absence, the show's audience numbers are said to have peaked as an insider said: 'February, March and April celebrated the highest viewing figures for three years. The show reaches 1.1 million every day and 2.7 million every week.'
The ITV cuts will also impact other daytime shows, with Loose Women rumoured to be losing up to 10 of its 29 panellists.
Good Morning Britain is also facing cuts but one contestant who is said to be safe is Susanna Reid.
A source said: 'She is someone ITV want to build the show around and is seen as an essential part of daytime. She is 100% safe from the cuts.'
Hundreds of staff are now in a consultation process at ITV. A spokesman said: 'At a time when our daytime teams are undergoing a period of change we will not comment on speculation around talent or staff contracts.
'Our intention is to keep our daytime shows as familiar to viewers as possible which includes seeing presenters they know and love.'
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