Primark's 'perfect' £50 leather bag looks 'so similar' to £275 brand

Daily Mirror

a day ago

The store's new accessory looks similar to a luxury version for a fraction of the cost
Primark is stocking a new bag that bears a striking resemblance to a luxury alternative. Popular for its affordable fashion and accessories, the retailer has introduced a new style likely to impress shoppers.
The Rita Ora Fringe Crossbody Bag looks similar to a high-end style by BRAVE Leather, known for its artisan-crafted leather goods. However, there's a significant price difference. Shoppers can snag the Primark version for £50, while the Avah Suede bag offered by the Canadian-based brand retails for $375 (approximately £275).
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Both brown bags arguably look similar, thanks to the slouched tote bag shape, short strap, and fringed detailing. Shoppers could mix and match either bag with the same outfit, thanks to the style similarities.
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However, there are some noticeable differences, as they're not the same chocolate shade, and the fringe design on the Primark bag is much longer. It's also important to note that there are differences in fabric and construction.
While the Primark bag's outer is 100% leather suede, it's not the only material. For instance, the lining is 100% polyester. The product description states: "Bring a little drama to your everyday looks with this chocolate fringe crossbody from the Rita Ora collection.
"Made from leather with a soft, slouchy shape, it's the perfect addition to your day-to-day 'fits. The adjustable strap means you can sling it over your shoulder or wear it crossbody and a secure zip fastening keeps your essentials tucked safely inside, while the generous fringing brings all the movement. Whether you're heading to a festival or just want to level up your casual, this bag's got you."
Conversely, the product description says the BRAVE Leather bag is 100% vegetable tanned Italian leather with an unlined suede interior. The brand says the bag is ethically made in Canada.
The product description states: "The Avah tote bag is made from super-soft Italian suede featuring side seamed fringe detail. A must have for the bohemian at heart, or the modern fashionista. The roomy inside features a double leather pocket to accommodate all your daily needs."
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Additionally, BRAVE's website states that they custom-make each piece to order in their Toronto workshop. There's also a complimentary embossing service.
Primark shoppers looking for a similar style for less could enjoy a significant saving. Alternatively, shoppers looking for a fringed handbag may prefer to shop elsewhere.
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For instance, customers searching for a smaller bag might prefer Per Una's Suede Fringed Shoulder Bag for £89 from Marks & Spencer. The product description states: "This stylish suede bag from our Per Una range is made for boho-inspired looks.
"It has a compact design with a single shoulder strap and a secure magnetic flap fastening. Fringing down each side swishes as you move, while an interior zipped pocket keeps your valuables organised." It's much more compact than the other two styles; however, there are notable design differences.
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