Ibiza Swim Week strengthens international presence in second edition
The initiative, which is steadily gaining momentum, is spearheaded by Nía Vásquez, founder of Ibiza-based premium bikini label Cocora Shop.
This year, the number of participating brands doubled compared to its inaugural edition, reaching a total of 16 labels, highlighting Vásquez's ambition to position Ibiza as a European hub for designer beachwear. International participation and local presence
The brand lineup featured names from the US, Canada, Brazil, Colombia, France, Italy, the UK, Spain, and Hawaii, alongside three Ibiza-based labels, reflecting a blend of global appeal and local identity.
Drawing inspiration from formats such as Miami Swim Week and New York Swim Week, Ibiza Swim Week combined runway shows with a direct-to-consumer market, live DJ sets, and artistic performances. The immersive format is designed to engage not only end consumers, but also buyers and industry professionals.
Organisers noted that "both the casting and the selection criteria were managed from the US," aiming to uphold production standards aligned with leading American swimwear events. Brand Ellas at the second edition of Ibiza Swim Week. Credits: David Reinoso.
Set against the backdrop of the Hotel Aguas de Ibiza in Santa Eulalia, the event sought proximity to the area's affluent tourist demographic.
In doing so, Ibiza Swim Week positions itself as both a creative platform and a commercial showcase, with a distinctly international outlook. This article was translated to English using an AI tool.
FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@fashionunited.com
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