Watch: Kids arriving at DXB get souvenir 'passports' to help them explore city
To help those coming to the emirate make the best of their stay, Brand Dubai, the creative arm of the Government of Dubai Media Office, has announced that children arriving at Dubai International Airport (DXB) will receive souvenir 'passports' to help them navigate the vibrant city that thrives all year round.
In a video shared by Dubai Media Office on X, kids arriving at Children's Passport Control are shown as they receive their passport from officers, shake hands with airport officials before getting their real travel documents stamped.
Take a look here:
Dialling up the excitement surrounding the #DubaiDestinations summer campaign, Brand Dubai and the General Directorate of Identity and Foreigners Affairs partner to highlight the very best of Dubai�s summertime experiences for visitors. @BrandDubai | @GDRFADUBAI pic.twitter.com/A7IFWIUx3g
— Dubai Media Office (@DXBMediaOffice) July 25, 2025
The colourful passports serve as a guide for young visitors to explore the city, providing them with curated itineraries and interactive guides. By using a QR code in the passport, kids will be directed to Dubai Destinations website for guidance on where to go and what to do in Dubai this summer.
The initiative is the fruit of collaboration between Brand Dubai and the General Directorate of Identity and Foreigners Affairs (GDRFA).
Special immigration counters dedicated for children were set up at DXB Terminals 1, 2 and 3 in 2023 to make the arrival process 'more enjoyable and interactive' for children aged between 4 and 12.
More than 550,000 children have passed through these counters since they were first opened, GDRFA announced last year.
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