App-based gig platform exclusively for women launched
'It's a movement. We are creating a world where no woman has to choose between her career and her family. Our goal is to make every woman financially independent by turning her skills into a livelihood,' said Swathi Nelabhatla, founder of the mobile app SITHA.
The app serves as a trusted gateway to women-led services and products, built to help women earn from their skills, passions and crafts. SITHA creates a dignified and flexible earning ecosystem, offering verified home services, community-based gigs, digital consulting, artisanal products and more.
With structured onboarding, AI-powered gig matching, secure payments and a robust support system for skill-building, the app stands out as India's first women-exclusive gig marketplace. With millions of skilled women remaining underemployed due to rigid work formats, career gaps or personal commitments, the app seeks to unlock access to flexible opportunities across both technical and non-technical domains, from home services and teaching to legal consulting, wellness, travel services, and digital gigs, she said.
Mr. Sridhar Babu reaffirmed the State government's commitment to women's empowerment. He described the app as a celebration of a larger movement that aspires to provide women across Telangana, regardless of their background, with equal access to opportunity, economic independence, and leadership. It would open international markets for skilled rural women and artisans, giving them a platform to showcase their products and talent.
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