Latest news with #SITHA
The Hindu
13 hours ago
- Business
- The Hindu
App-based gig platform exclusively for women launched
A mobile app-based gig platform exclusively for women to empower them through flexible, skill-based earning opportunities was launched by Minister for Industries and IT D. Sridhar Babu here. 'It's a movement. We are creating a world where no woman has to choose between her career and her family. Our goal is to make every woman financially independent by turning her skills into a livelihood,' said Swathi Nelabhatla, founder of the mobile app SITHA. The app serves as a trusted gateway to women-led services and products, built to help women earn from their skills, passions and crafts. SITHA creates a dignified and flexible earning ecosystem, offering verified home services, community-based gigs, digital consulting, artisanal products and more. With structured onboarding, AI-powered gig matching, secure payments and a robust support system for skill-building, the app stands out as India's first women-exclusive gig marketplace. With millions of skilled women remaining underemployed due to rigid work formats, career gaps or personal commitments, the app seeks to unlock access to flexible opportunities across both technical and non-technical domains, from home services and teaching to legal consulting, wellness, travel services, and digital gigs, she said. Mr. Sridhar Babu reaffirmed the State government's commitment to women's empowerment. He described the app as a celebration of a larger movement that aspires to provide women across Telangana, regardless of their background, with equal access to opportunity, economic independence, and leadership. It would open international markets for skilled rural women and artisans, giving them a platform to showcase their products and talent.
New Indian Express
21 hours ago
- Business
- New Indian Express
IT Min Sridhar launches SITHA app to empower women in Telangana
HYDERABAD: IT Minister D Sridhar Babu reaffirmed the state government's firm commitment to women's empowerment, not merely in word but through decisive and measurable action. He said that under the leadership of Chief Minister Revanth Reddy, the government is on a mission to transform one crore women into crorepatis, and this ambitious journey has already begun. The minister was speaking at the launch of the 'SITHA' (She Is The Hero Always) app, developed by SheJobs, at a grand event held at Hotel Trident in Hitec City, Hyderabad. He described the app launch as a celebration of a larger movement, one that aspires to provide women across Telangana, regardless of their background, with equal access to opportunity, economic independence, and leadership. Commenting on the potential of the SITHA app, the Minister noted that it would open international markets for skilled rural women and artisans, giving them a platform to showcase their products and talent. 'This app will serve as a beacon of guidance for rural women striving for economic independence. It is not merely a digital product, it is a powerful step toward rewriting the empowerment narrative,' he said.
Hans India
a day ago
- Business
- Hans India
SITHA App Launches in Telangana: A Revolutionary Platform to Empower Women Through Gig Work
Hyderabad: The much-awaited SITHA App, a pioneering gig-based platform designed to empower women through flexible, skill-based earning opportunities, was formally launched today by Mr. Duddilla Sridhar Babu, Hon'ble Minister for IT, Electronics & Communications, Industries & Commerce, and Legislative Affairs, Government of Telangana. US based entrepreneur, philanthropist and community leader Jhansi Reddy Hanumandla and Sarita Venkatesh, the Global Head of the Global Mobility Group at Wipro also attended to grand launch at Trident Hyderabad. The launch event witnessed the presence of Ms. Swathi Nelabhatla, Founder of Sitha App and SheJobs, who shared her vision of financial independence and flexibility for women across India and beyond. Join the Movement Speaking at the event, Ms. Nelabhatla said, 'SITHA is more than an app — it's a movement. We are creating a world where no woman has to choose between her career and her family. Our goal is to make every woman financially independent by turning her skills into a livelihood.' IT Minister of Telangana, Sridhar Babu, shared on the occasion, 'It is a privilege to stand here and launch Sitha App amidst so many heroes, the women who are change makers. I came here to see how women from every walk of life are united to share great future.' 'For progress of the society, we must focus on empowerment. We must build Telangana where women must not be forced to choose between dreams and duty,' he added. 'Let us rise, break barriers and lead,' he said. Also gracing the occasion were celebrated film director Mr. Harish Shankar and acclaimed actress and entrepreneur Ms. Sree Leela, lending their support to this social impact mission. About SITHA SITHA is a mobile app that serves as a trusted gateway to women-led services and products, built to help women earn from their skills, passions, and crafts. Designed with a 'Woman First' approach, SITHA creates a dignified and flexible earning ecosystem, offering verified home services, community-based gigs, digital consulting, artisanal products, and more. With structured onboarding, AI-powered gig matching, secure payments, and a robust support system for skill-building, the app stands out as India's first women-exclusive gig marketplace. Why It Matters Millions of skilled women remain underemployed due to rigid work formats, career gaps, or personal commitments. With over 200 million women in India seeking meaningful work, SITHA bridges this gap, unlocking access to flexible opportunities across both technical and non-technical domains — from home services and teaching to legal consulting, wellness, travel services, and digital gigs. The platform aims to empower 1 million women entrepreneurs by 2027 and redefine work by putting inclusivity, dignity, and financial freedom at the forefront. Categories on SITHA App Include: • Health, Beauty & Wellness • Home & Lifestyle Services • Technology & Digital Work • Education & Teaching • Event Planning, Artisanal Products, Childcare • Village-Based & Cultural Gigs, and many more. More information, partnership opportunities, or to download the app are available on About the Founder Swathi Nelabhatla, the driving force behind SITHA, is a seasoned entrepreneur with over a decade of experience in operations, sales, and business development. Known globally for her work in promoting women's employment through SheJobs, Swathi's new venture continues her mission to build inclusive and empowering ecosystems. Her achievements include: • EY Winning Women – North America Class of 2024 • Empowering Women in Industry – Leadership in DEI • Know & JPMC – 100 Women to Know Across America • The Best Vendor – Women Founder Award For Enquiries - 9989979326 Delete Edit
Hans India
a day ago
- Business
- Hans India
Govt reiterates commitment to women's empowerment
Hyderabad: Telangana's IT and Industries Minister Duddilla Sridhar Babu has reaffirmed the state government's resolute commitment to women's empowerment, stressing that this dedication is evidenced not merely by words, but through decisive and measurable actions. The Minister made these remarks during the ceremonial launch of the 'SITHA' (She Is The Hero Always) app, developed by SheJobs, held here on Monday. He described the app's introduction as a celebration of a broader movement, one that aims to provide women across Telangana, irrespective of their background, with equal access to opportunities, economic independence, and leadership roles. 'True empowerment,' the Minister asserted, 'occurs when women are free to exercise their rights within the household and are actively involved in decision-making.' Quoting the latest 'Men and Women in India – 2024' report, released by the Central Statistical Office (CSO), he highlighted that 86% of rural women and 89% of urban women in Telangana are participating in household decisions. 'These are not just statistics,' he stated, 'but indicators of Telangana's silent revolution towards gender equity. They represent steps towards fulfilling the vision of a just and inclusive society.' He underlined that women form the backbone of Telangana's social fabric, and the government remains unwavering in its mission to ensure equal access to education, employment, and leadership. The government is establishing Mahila Shakti Canteens at government offices and tourist locations and has already distributed Rs 21,000 crore in zero interest loans within just the first year of this initiative. Furthermore, Telangana has entered agreements with oil corporations to set up petrol bunks in all 31 districts, which will be managed by women's collectives, in an effort to further promote self reliance and financial security.
