Swiggy Makes Foray Into Concierge Segment Under Brand Name 'Crew'; Details Here
Swiggy's Crew offers highly personalised services, including assistance with international driving permits, bespoke travel planning, and curated gift sourcing within budgets.
Swiggy has entered the lifestyle and travel concierge space with the beta launch of a new app called Crew, aimed at catering to India's growing base of premium consumers. Currently available to select users on both the Apple App Store and Google Play Store, Crew is being developed under Swiggy's parent company, Bundl Technologies Pvt Ltd.
The app offers highly personalised services, including assistance with international driving permits, bespoke travel planning, and curated gift sourcing within specific budgets. Crew is Swiggy's latest push to diversify its offerings beyond food delivery and marks its second known attempt to reach affluent users. Last year, Swiggy piloted Rare Life, a subscription-based premium concierge service that provided access to high-end experiences. While Rare Life never became a standalone app, Crew appears to be a more formal and structured initiative.
On the B2B front, Swiggy also rolled out Assure, a procurement platform enabling restaurants to source kitchen and pantry supplies, directly competing with Zomato's Hyperpure.
First Published:
June 21, 2025, 09:18 IST
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