
M&S's £22 ‘game changer' bra broke the internet with rave reviews – here's what an expert with 32G boobs REALLY thinks
Well-fitting, supportive and not too expensive, it ticks all the boxes when it comes to an everyday bra.
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Flexifit™ Non-Wired Full Cup Bra F-H, £22
Using its Flexifit technology the full-cup bra has four-way stretch, with M&S saying it was designed to "feel like a second skin" - even on a fuller bust, with cup sizes from A to H.
But while shoppers have raved about it online - Tiktok star Abi Nunn told her 106,000 followers it was "spectacular" - does it really work on a big bust?
Viral hit
We enlisted the help of professional bra fitter and lingerie expert Katie Weir, who has a 32G bust, to give her verdict.
Katie, who tried on the black colourway, told us: 'I was pleasantly surprised by the comfort and coverage of this soft cup bralette.
'It separated my boobs, and held them in a natural shape.
'With non-wired styles I never expect as much uplift as when I'm wearing wired but it did give me a lift which I'd be confident in leaving the house with."
She added: "However, I wouldn't do anything too strenuous in it, I think it's a bra reserved more for chilling on the sofa.
'The bra is true to size, the material is super soft and I love the width of the straps and backband.
'For a bra fitter who is often sceptical of M&S sizing, I would buy this for the days I want comfort.
Fabulous Fashion teams sneak preview of new season M&S
'It would be a great pregnancy bra too, as it is so stretchy and with fuller coverage.
"It does however make my boobs look bigger than they are as they sit a bit lower and wider than an underwired bra.
"It looks better with baggier clothing rather than tighter tops as I don't like the way my silhouette looks in those.
'I do however think it's a great bra for fuller busts - as long as you are wearing the perfect fit!'
Why Everyone Is Loving M&S
Deputy Fashion Editor Abby McHale revealed to Fabulous why M&S is the shop of the moment. She explained:
'M&S has really pulled it out of the bag this season, there is so much good product to be excited about.
'A brand once known for its 'frumpy fashion' that notion is long gone with it now being one of the leading high street stores for womenswear.
'Its handbag range in particular is super strong with them selling 170% vs plan, with lots more designer dupes for just a fraction of the price.
'The brand is now also the #1 for style perceptions, compared to the #3 spot it had last year, this comes from a really strong design team focused on modernising the brand, not only taking into consideration how the pieces look, but how easy they are to wear also.
'Price is also a big factor with you being able to get many good quality pieces all for under £30.
'After having a sneak peak of the upcoming collection there are so many more amazing pieces that are dropping over the next few months to keep your eyes on.
'Think leopard print dresses, colourful co-ords, embroidered boho jackets, plus lots of swimwear and amazing accessories, as well as great wardrobe staples that will last year on year.'
Katie adds while it's a fantastic everyday bra you might not put it on for a hot date.
She says: "This is my zero-effort bra style for when I really don't care about how I look.
"I'd never wear it on a date, pretty lingerie is everything in terms of setting my mood and tone for the day."
Comfort is the key thing shoppers have mentioned in the 2,200 reviews left for the product online. It's also achieved a 4.4 star review rate.
One person said: 'Most comfortable bra ever. Good support for bigger boobs.'
Another wrote: 'Very very very comfy, very good support as I have very big boobs and sometimes I just need comfort and this definitely works.'
And a third added: 'I hate bras but this one I can handle for longer than any other one I've worn in years and finally a strap that stays in place.'
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This praise was echoed by Abi Nunn's social media fans. Her video racked up 274,600 views, 8,549 likes, 191 comments and 2,777 saves.
One person said: "I love this bra, it's SO COMFY!'
Another added: 'Been wearing these for many years, best bra ever!'
A third commented: 'Omg I wear these every day, soo comfy!!'
While a fourth chimed in: 'This is the only bra I own - cannot bare any other bra now.'
At the same time, another M&S shopper claimed: 'I buy these in bulk!'

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The Sun
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The Guardian
35 minutes ago
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If you're on TikTok, you'll probably recognise Hannah Lowther. Known affectionately as the 'Tesco TikToker', she found viral fame during lockdown by filming herself singing and dancing in the aisles of the supermarket during her shifts there. 'I got 10,000 views on a video and I thought: OK, that's it, I'm famous, and I just never let it go,' the 27-year-old laughs. Since then, Lowther has built an audience of 1.2 million followers and leveraged her social media presence into a starry stage career, landing roles in West End musicals including Heathers and Six. 'At the back of my mind, I was thinking: You know what? Maybe this could help me one day.' Her career is the stuff of many young performers' dreams. Using social media, Lowther took her career into her own hands, built an army of fans, and catapulted herself to the spotlight. Now, she stands at the forefront of a growing and debated shift in the industry: one that sees performers with big online followings take centre stage. 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Her early posts saw her belting out musical theatre hits to products on the shelves and high-kicking in front of the tills. 'I was feeling like my musical theatre spark was diminishing,' she says. 'I just thought surely someone else must feel the same.' She was right. Her TikToks reached thousands and were picked up by BBC and ITV news. 'It was crazy: people came to interview me, people came into the store … I'm just that theatre kid who loves attention, so it was my dream,' Lowther says. Even now, she shakes her head in disbelief. 'TikTok really helped me, and I say that with pride.' Her unconventional route to the stage hasn't been without its critics. Despite training at two of the UK's top drama schools, Lowther is often met with scepticism from people who attribute her success to her social media clout than talent. 'People are always going to be a little bit apprehensive about [social media],' Lowther says. Strangers have often formed an opinion of her before they've even met. 'Often when I meet them, they'll be like: 'You know what? You're actually quite nice,'' she laughs. It is true that in person, Lowther is different from the version seen online. On TikTok, she's all jazz hands and musical theatre fizz. Today, she is more reserved: still warm and funny, but with a vulnerability that doesn't always make it into the frame. Lowther tells me about how she turned her phone off for a week after a video surfaced of her making a mistake during an early performance of Six. 'My first thought was: I'm going to get ripped to shreds online, and that's exactly what happened.' Because of her trajectory, Lowther faces a far greater level of scrutiny than most performers. Dealing with online criticism has become a part of her life. Underneath her videos, she often finds 'nasty comments' about her voice, career and, most prominently, suggestions that she's used social media to cheat her way to success. 'I've tried to teach myself to rise above it, and think that is more a reflection of the person than me, but it is easier said than done,' she says. To an extent, the torrent of abuse has begun to feel normal. 'I forget that, for lots of people, it is not a daily struggle.' Perhaps this is why Lowther occasionally doubts herself. 'Impostor syndrome is a real thing. This explosion happened so fast, sometimes I do sit there thinking: What am I doing at this audition?' She's the first to say her road to theatre has been far from normal. The first West End show she was cast in, Heathers, came about because someone she met at a social media event was friends with one of the producers, and got her an audition. 'It's hard when I'm faced with people saying: 'Why would she get this part?' I've worked hard. I have to stick to my guns and believe I deserve to be in certain spaces.' Sign up to Inside Saturday The only way to get a look behind the scenes of the Saturday magazine. Sign up to get the inside story from our top writers as well as all the must-read articles and columns, delivered to your inbox every weekend. after newsletter promotion Lowther believes more musical theatre hopefuls will turn to social media. In June, it was announced that TikTok star Maddie Grace Jepson, who has 1.9 million followers, will make her West End debut in Back to the Future: The Musical, while Love Island winner Amber Davies (1.2 million followers on Instagram) has since starred in countless shows, including the current run of The Great Gatsby. This is a marked change from the more traditional path actors usually take: many will spend years working their way up through off-West End roles, understudying and attending endless auditions before getting a big break. Today, casting directors and producers increasingly see a strong online following as part of a performer's value: their fans, it is assumed, are a ready-made audience. For some, this is a welcome levelling of the playing field that helps regional or working-class performers who lack industry connections. But there are concerns. If you're expected to perform in an eight-show week, proper training and stamina are essential – and not always something guaranteed by social media popularity. And this all arguably creates a hierarchy of another kind. Actors have spoken out against being asked about their follower count in the smallest non-speaking roles. In 2019, a casting call for a commercial asked actors to have 'more than 5,000 followers on Instagram' went viral, leading to broader criticism in the industry. Everybody's Talking About Jamie star Hayley Tamaddon said she was asked, at the end of a West End audition, about the number of followers she had on X (the role went to someone with 20,000 more followers). Despite her time at drama school, it is clear that it's TikTok that has opened doors for Lowther. She now hosts a theatre podcast, How Very Hannah (the podcast's own TikTok account has more than 52,800 followers) which is going on a UK tour this autumn. 'We play silly games, I give advice to people who send in questions, I chat with guests and try to remove any snootiness around theatre,' she says. That personal audience gives Lowther something many other young actors don't have: leverage. She doesn't have to wait to be cast to engage an audience, promote her work or generate income; she has built her own stage. It's a powerful position. Does creating a public-facing brand ever get in the way of being taken seriously as a stage actor? 'By trade, I am an actress,' she says cautiously, but she reveals that some people in the industry have initially turned up their noses at her influencer life. Why does Lowther think people are so keen to follow her life? She pauses. 'It's a weird one. As cheesy as it is to say, I try to be as authentic as possible … I try to show the lows, the highs and all the bits in between.' Lowther's appeal does seem to be rooted in her honesty. She posts videos of her crying after failed auditions, hosts chats from her dressing room, and answers questions about how much actors really get paid. Part of the draw is that she isn't too flashy or aloof. Her relatability offers other young performers a sense of hope: maybe, if they throw themselves into social media, they could have a career like hers too. Of course, out of the many people who post on TikTok, only a few will end up in the spotlight. Lowther is more than aware of this, and is determined not to fall behind. She still posts regularly on TikTok and feels a responsibility to make content that's honest, joyful and rooted in her love of musical theatre. She has big dreams of being in a movie musical – 'something like the Wicked movie' – but, ultimately, the theatre has her heart. 'I really love being on stage. I feel like it is where I'm meant to be.' How Very Hannah Live! tours the UK to 29 November; tour starts Edinburgh.