Boats Group Launches AI-Powered Listing Builder to Help Dealers and Brokers Save Time and Create Smarter Listings
As AI continues to gain momentum across industries, Boats Group is taking a deliberate, practical approach, focused on building tools that solve real-world problems. Unlike companies simply racing to market with AI-labeled features, Boats Group's focus is not on automation for its own sake, but on building smarter, more intuitive digital experiences that help customers succeed. The AI Listing Builder was developed in close collaboration with customers to ensure it meets the needs of professionals who rely on accurate, engaging listings to drive inquiries and sales.
"There's a lot of noise right now around AI, but not all tools are created with the end user in mind," said Mike Grabowski, Chief Product Officer at Boats Group. "We believe AI should enhance—not replace—the relationships we've built with our customers. Listing Builder reflects that thinking. It helps our partners work more efficiently while maintaining the quality buyers expect."
Now available across Boats Group's marketplaces, the AI Listing Builder uses structured boat data to generate clear, consistent, and SEO-friendly listing descriptions, reducing the time spent on writing and editing by up to 70%. The tool ensures that each listing highlights the right details, improving both discoverability and the user experience for online shoppers.
"Creating a great listing used to be a time-consuming task," said John Barrile, Chief Technology Officer at Boats Group. "AI Listing Builder gets our customers from draft to publish faster, with content that performs better and requires fewer edits."
The release of AI Listing Builder is part of a broader AI strategy at Boats Group, one focused on building smart, user-friendly tools that reflect how boats are actually sold online. By leveraging its industry-leading volume of inventory, search data, and user behavior insights, Boats Group is uniquely positioned to develop AI features that provide immediate value.
"We're not experimenting—we're investing in proven AI that works," said Grabowski. "We're committed to building more of these intelligent tools, with even more features coming soon."
For more information about AI Listing Builder and Boats Group's investment in AI, visit boatsgroup.com.
About Boats Group
Boats Group operates the world's most trusted and widely used online marketplaces for buying and selling boats, including Boat Trader, YachtWorld, and boats.com. For over 30 years, Boats Group has led the marine industry's transformation, consistently setting the standard for how boats are discovered, marketed, and sold online. Today, the company reaches more than 200 million boat shoppers annually and is powering the next generation of recreational boating commerce with AI-enabled tools, data-driven marketing solutions, financing services, and actionable insights. Backed by the largest inventory and audience in the industry, Boats Group helps OEMs, dealers, and brokers grow their business and connect with buyers more efficiently than any other source.
Media Contact: Courtney ChalmersVP of Marketing, Boats GroupEmail: press@boats.comPhone: 1-877-354-4069
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SOURCE Boats Group, LLC
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