Anil Kapoor brings alive The Sleep Company's wake-up call in new ad
In a world where every device promises connection but robs us of rest, the film opens on a couple tossing and turning, frustrated and sleepless, calling out to their virtual assistants for relief. The answers? Cold, clinical, and unhelpful. Just when despair peaks, in walks Anil Kapoor - effortless, ageless and with a mission.
Kapoor introduces The Sleep Company's SmartGRID mattress - a scientific breakthrough in sleep comfort and spinal support. With his signature charm and StevePriya's narrative wit, the campaign reframes what technology should really do: not keep you awake, but help you sleep peacefully.
Priyanka Salot, co-founder of The Sleep Company, said, 'With the ever-iconic Kapoor fronting this campaign, we wanted to spotlight a simple truth: not all tech helps you rest. SmartGRID is the only
sleep technology
built to support your body into peaceful sleep, even when the world around you won't.'
Priya Pardiwalla, chief creative officer of StevePriya said, 'We rely on Tech for everything. Even our sleep. We ask it to dim lights and play lullabies. But what if it genuinely can't help. By pairing real-life frustration with humour and the legendary Anil Kapoor, we turned the spotlight back where it belongs: on smarter sleep, not smarter gadgets. The SmartGRID isn't just another mattress - it's a rethink of how comfort and technology should work together, quietly, to give people the best and most peaceful sleep ever.'
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Economic Times
21 hours ago
- Economic Times
The Sleep Company raises Rs 480 crore in funding led by ChrysCapital, 360 One Asset
ETtech Priyanka and Harshil Salot, cofounders, The Sleep Company Direct-to-consumer startup The Sleep Company has raised Rs 480 crore in a mix of primary and secondary funding round, with private equity firm ChrysCapital and 360 One Asset investing in the part of the transaction, early backer Fireside Ventures made a partial exit through secondary share sales. Cofounder Harshil Salot told ET that the round was evenly split between primary and secondary components. 'We had Fireside Ventures who was our earliest backer, they have taken a part exit in a secondary and the balance is primary. The predominant use of this fund is on development of our teams and on our retail expansion footprint,' he said. The company plans to add 130-150 stores over the next two years, building on its current network of 160 stores across 47 in 2019 by husband-wife duo Harshil and Priyanka Salot, The Sleep Company sells products such as mattresses, pillows, bedding, cushions, office chairs, recliners, and sofas. It plans to deepen its presence in metro and tier-I cities while expanding in tier-II Salot said around 85% of The Sleep Company's sales now come from its direct-to-consumer website and offline outlets, with the remaining 15% coming from marketplaces such as Amazon and Flipkart.'We continue to see strong traction not only in the top cities but also the tier I and tier II cities and we want to continue to double down on our omnichannel strategy because we believe that is a very strong part for our business,' he added. The funding comes at a time when key competitors such as Wakefit and Duroflex are preparing for initial public offerings. Wakefit filed its draft red herring prospectus (DRHP) in June to raise Rs 468 crore through a fresh issue, while Duroflex is also looking to go public in the next 18 months, according to Reuters. Sheela Foam, which owns Sleepwell, is currently the only listed player in the space. Harshil Salot said the IPO plans of rivals including Wakefit and Duroflex signal a maturing of the domestic sleep and home furnishing industry. 'It's great for the increases awareness about this category and these products, which will help all of us.'The company said it currently has an annualised revenue run rate (ARR) of Rs 750 crore and has achieved profitability at an earnings before interest, taxes, depreciation and amortisation level in the last to Tracxn, The Sleep Company closed fiscal year 2024 with a revenue of Rs 320 crore on a net loss of Rs 58.7 it does not yet have an international presence, Harshil Salot said global expansion is part of the company's long-term Mumbai-based firm, which employs around 1,500 people, is ramping up hiring across product development and retail teams, with a portion of the new funding earmarked for this expansion.'This investment also represents a compelling opportunity to participate in India's broader premiumisation wave—where consumers are increasingly gravitating towards high-quality, science-led, and design-first products that enhance everyday living,' said Rajiv Batra, director and consumer sector lead, ChrysCapital said in a statement. 'We believe The Sleep Company is poised to become a dominant force not only in sleep solutions but across the wider comfort and wellness landscape.' It last raised Rs 184 crore in December 2023 from Premji Invest and Fireside Ventures. Prior to that, it secured Rs 177 crore in 2022 in a round led by Premji Invest, with Fireside also participating. The company is also evaluating new acquisition targets for acquisitions in the space. Priyanka Salot, cofounder of The Sleep Company, said that when the company launched five-and-a-half years ago, new brands were entering the market every two to three months. However, most of those no longer exist or have been acquired, and she expects the trend of consolidation to continue. Elevate your knowledge and leadership skills at a cost cheaper than your daily tea. Berlin to Bharuch: The Borosil journey after the China hit in Europe FIIs are exiting while retail investors stay put. Will a costly market make them pay? BlackRock returns, this time with Ambani. Will it be lucky second time? Paid less than plumbers? The real story of freshers' salaries at Infy, TCS. Stock Radar: Down 27% from highs! Hero MotoCorp stock shows signs of momentum after breaking out from 11-week consolidation For those prepared for the long game: 5 mid-cap stocks from different sectors with an upside potential of 14 to 33% in one year Financial services: Time to look at a new set for the next cycle? 5 stocks from the financial services space with upside potential of up to 37% These 8 banking stocks can give more than 29% returns in 1 year, according to analysts
Time of India
a day ago
- Time of India
Anil Kapoor brings alive The Sleep Company's wake-up call in new ad
StevePriya, the independent creative agency founded by former JWT creative leaders, has unveiled a new campaign for The Sleep Company, India's pioneering comfort-tech brand and creator of the SmartGRID mattress. In a world where every device promises connection but robs us of rest, the film opens on a couple tossing and turning, frustrated and sleepless, calling out to their virtual assistants for relief. The answers? Cold, clinical, and unhelpful. Just when despair peaks, in walks Anil Kapoor - effortless, ageless and with a mission. Kapoor introduces The Sleep Company's SmartGRID mattress - a scientific breakthrough in sleep comfort and spinal support. With his signature charm and StevePriya's narrative wit, the campaign reframes what technology should really do: not keep you awake, but help you sleep peacefully. Priyanka Salot, co-founder of The Sleep Company, said, 'With the ever-iconic Kapoor fronting this campaign, we wanted to spotlight a simple truth: not all tech helps you rest. SmartGRID is the only sleep technology built to support your body into peaceful sleep, even when the world around you won't.' Priya Pardiwalla, chief creative officer of StevePriya said, 'We rely on Tech for everything. Even our sleep. We ask it to dim lights and play lullabies. But what if it genuinely can't help. By pairing real-life frustration with humour and the legendary Anil Kapoor, we turned the spotlight back where it belongs: on smarter sleep, not smarter gadgets. The SmartGRID isn't just another mattress - it's a rethink of how comfort and technology should work together, quietly, to give people the best and most peaceful sleep ever.' Watch the video here:
Time of India
a day ago
- Time of India
Actor-entrepreneur Ranbir Kapoor invests in Prozo to support scalable supply chain innovation
Live Events Gurugram: Prozo, the tech-enabled full-stack supply chain platform powering India's fastest-growing brands, has announced an investment from actor and entrepreneur Ranbir Kapoor. Known for his sharp business instincts and long-term involvement in ventures like ARKS and Mumbai City FC, Kapoor's entry highlights the importance of scalable backend infrastructure in the consumer integrates warehousing, freight, and fulfillment under a single tech platform, with proprietary tools like ProWMS, ProShip, and the Control Tower. These enable unified, SLA-driven operations across B2B, D2C, and marketplace channels with real-time visibility.'Every brand today needs speed, consistency and adaptability,' said Ranbir Kapoor. 'Prozo's systems give brands that edge. I've seen how great execution builds trust and Prozo is enabling that behind the scenes.'Dr. Ashvini Jakhar, Prozo's Founder & CEO and a former Naval doctor and McKinsey consultant, added: 'Ranbir brings creative depth and strategic thinking. His belief in reliable operations mirrors our ethos, and we're excited to build with his support.'Prozo offers an integrated supply chain platform that combines warehousing, freight and fulfillment with its proprietary technology stack. Its warehouse management system (WMS), transport management system (TMS), and real-time control tower give brands visibility and control across all sales channels, whether B2B, D2C or currently powers over 150 brands, including The Minimalist, Neemans, Comet, Beardo, Snitch, Traya, Powerlook, and PhonePe, across 42 tech-enabled warehouses covering 2.2 million sq. ft. and reaching 24,000+ pin codes. The company has achieved an annual revenue run-rate of ₹250 crore and raised $20 million from Sixth Sense Ventures and JAFCO ahead, Prozo aims to expand its warehousing network into new cities, double down on automation and predictive analytics, and provide fulfillment solutions tailored for MSMEs and quick commerce brands. The company is also enhancing its Same-Day and Next-Day Delivery (SDD & NDD) capabilities to meet the high-speed needs of modern consumers.
