Health food brand Anveshan raises Rs 48 crore from Wipro Consumer Care Ventures, others
, a
health food brand
, has raised Rs 48 crore in a funding round led by
Wipro Consumer Care Ventures
, the venture capital arm of Wipro Consumer Care & Lighting.
The round, which was a mix of primary and secondary capital, saw participation from existing investors DSG Consumer Partners, Titan Capital Winners Fund, Force Ventures, and angel investors, including Boat founders Aman Gupta and Sameer Mehta.
The funds will be used to expand partner manufacturing units, strengthen the company's supply chain, enhance its traceability platform, and accelerate branding and marketing efforts.
Founded in 2020 by Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal, the Gurugram-based company provides
minimally processed food
products prepared traditionally, in rural areas.
'We didn't just want to build a food brand; we wanted to rebuild trust by making food that's clean, traceable, and rooted in the wisdom of our Indian traditions. Today's conscious consumers don't just want taste; they want truth on their plate,' said the founders, in a statement.
According to the company, it has achieved a net revenue run rate of over Rs 100 crore in FY25, reflecting 80% year-on-year growth. It is now targeting a Rs 500 crore in revenue over the next few years.
Commenting on the investment, Sumit Keshan, managing partner, Wipro Consumer Care Ventures, said, 'We are excited to invest and partner with Anveshan in their journey to provide high-quality preservative-free products to consumers… This marks our 14th investment from our fund and third in the food sector.' The other two investments in the food industry are Let's Try and The Baker's Dozen.
'The brand has scaled over 10x since our first investment, with top-decile capital efficiency, sharp category focus, and a disciplined SKU strategy, emerging as a leader across digital channels,' said Hariharan Premkumar, managing director, DSG Consumer Partners.
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