Volkswagen launches 'upgrade' plan at as low as Rs 2,000 per month. Check cars eligible for this upgrade
The optional upgrade costs Rs 1,945 (£16.50) per month, Rs 19,450 (£165) annually, or Rs 76,506 (£649) for a one-time lifetime purchase.
Company's explanation
A Volkswagen spokesperson said the move reflects a long-standing practice in the automobile sector. 'Historically many petrol and diesel vehicles have been offered with engines of the same size, but with the possibility of choosing one with more potency,' the spokesperson said, adding that the subscription was designed to offer customers flexibility.
According to the company, the power upgrade allows a 'sportier' driving experience without committing to a higher upfront purchase price.
Customer backlash
Despite Volkswagen's reasoning, many customers expressed disappointment on social media. Critics described the system as 'artificial gatekeeping' and a 'cash grab.'
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'When there's a will, there's a way. It'll be like ECU tuning except now you gotta have the skills of an iPhone jailbreaker,' one user wrote. Another said: 'The problem is not the ability to do something like this. The problem is the artificial gatekeeping of the features for sh*t value.'
A third commented that although most buyers could afford the Rs 76,506 (£649) lifetime upgrade, they would rather find ways to bypass the restriction 'out of spite.'
Previous instances
Volkswagen is not the only carmaker using such a model. Mercedes-Benz offers 'Acceleration Increase' for its EQE and EQS electric cars. Tesla allows drivers of its Model Y to pay $2,000 upfront for an Acceleration Boost, though it does not offer a subscription plan.
BMW has also introduced subscription models, charging $18 per month to unlock heated seats and $12 for heated steering wheels.

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Indian Express
6 minutes ago
- Indian Express
Luxury, land, and a Rs 90,000 crore pipeline: Is Godrej Properties still a buy?
Godrej Properties has been one of the most closely watched names in India's listed real estate space. The stock's 10-year journey shows a steady climb in the early years, followed by a sharp acceleration from 2023 into mid-2024 when it touched record highs above Rs 3,200. Since then, the share price has corrected and now trades mostly between Rs 2,000 and Rs 2,400. This reflects a market reassessment of growth expectations after a period of extraordinary momentum. The latest quarterly numbers offer insight into how the business is positioned in this new phase. In Q1 FY26, the company reported bookings worth Rs 7,082 crore from the sale of 4,231 homes, covering 6.17 million square feet. This was the eighth consecutive quarter above the Rs 5,000 crore-mark and represented a two-year compounded growth rate of 77 per cent, even though it was lower than the same period last year. The sales mix was broad, with Bengaluru contributing over Rs 3,000 crore, and both the Mumbai region and NCR crossing Rs 1,600 crore each. Collections stood at Rs 3,670 crore, a 22 per cent rise from a year ago, reinforcing the company's ability to turn bookings into cash. On the profit side, Godrej Properties delivered its highest-ever quarterly net profit of Rs 600 crore, up 15 per cent year-on-year, on a total income of Rs 1,593 crore. Earnings before interest, tax, depreciation and amortisation (EBITDA) grew 18 per cent to Rs 915 crore, aided by strong sell-through on new launches and cost control. For investors, the data confirms that the business fundamentals remain strong. Yet, the flat share price suggests lingering questions: is the growth pace slowing, is the premium valuation already pricing in the next few years, or is the broader housing cycle entering a more balanced phase? Business model and margins: Making sense of the numbers Walk into a Godrej Properties launch and you will see a familiar playbook at work. The company rarely buys every piece of land it builds on. Often, it partners with landowners, sharing either the built-up area or the revenue instead of paying for the land upfront. This keeps its finances light and gives it a shot at prime plots in big cities without locking up huge sums for years. Management says every deal, whether outright or a partnership, must clear the same hurdles — a healthy project profit and an annual return of over 20 per cent. It is a simple filter, but it explains why the portfolio now covers both city-centre towers and township projects, yet aims for similar economics. That filter was visible in the first quarter of FY26. The company added five projects with a combined potential sale value of Rs 11,400 crore. That is already more than half its full-year target for new additions. In plain terms, Godrej now has more homes lined up to sell, keeping its sales machine well stocked for the coming quarters. Also, the stars of the quarter were MSR City in Bengaluru, Majesty in Greater Noida, and Tiara in Pune, which together contributed almost half the sales. But then, if the sales counter is ticking so fast, why did reported revenue dip slightly to Rs 1,593 crore? The answer lies in the way real estate accounts for income. The numbers you see in the profit and loss statement reflect construction progress and handovers, not just bookings. In Q1, Godrej delivered 0.8 million square feet against a full-year target of at least 10 million. The rest of those sales will show up in future quarters as projects are built and handed over. Where the quarter shone was profitability. Even with flat revenue, EBITDA rose 18 per cent to Rs 915 crore, and net profit jumped 15 per cent to Rs 600 crore, the highest quarterly profit in the company's history. 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The stock, however, has been stuck in a range because the market wants to see the same story play out quarter after quarter — strong sales, fast construction, and consistent profits. If Godrej can keep that rhythm, it will have a much stronger case for breaking free from that range. Valuation: what is priced in, what is left, and what it hinges on Godrej Properties' stock does not trade like a typical real estate company. On many metrics, it is valued more like a high-growth consumer brand. The market is willing to pay a premium because of three things: the power of the Godrej name, its ability to sell across multiple cities, and a land bank that can keep the launch pipeline full for years. That premium is visible in the numbers. By most analyst estimates, the stock trades at par with the sector average on earnings and enterprise value multiples. The upside case is easy to imagine. If Godrej can convert its Rs 40,000 crore-plus launch pipeline into steady sales, keep collections strong, and speed up deliveries so that profits rise in step with bookings, earnings could grow at a healthy clip for several years. That would make today's valuation look more reasonable over time. The balance sheet is in good shape, debt is low, and the brand gives it pricing power in many markets. In a softer demand environment, that combination can still win share from weaker developers. The downside comes from the same place as the promise. With the stock already pricing in a long runway of growth, there is little margin for error. Any slowdown in sales momentum, slippage in deliveries, or squeeze on margins could quickly change investor sentiment. Competition is intense, with other large developers also launching aggressively in key micro markets. If prices stagnate and absorption rates slow, the market could start to question whether the premium is still justified. Approval delays, especially in large city projects, and a need for higher construction spending could also weigh on near-term cash flows. For now, the share price is telling its own story. It has been locked in a range because investors are waiting for proof that the high bookings of recent quarters will flow through into equally strong earnings, quarter after quarter. The next leg up hinges on execution – getting projects built and handed over at the pace the pipeline promises, without letting margins slip. If that happens, the stock has room to move. Note: This article relies on data from annual and industry reports. We have used our assumptions for forecasting. Parth Parikh has over a decade of experience in finance and research and currently heads the growth and content vertical at Finsire. He holds an FRM Charter and an MBA in Finance from Narsee Monjee Institute of Management Studies. Disclosure: The writer and his dependents do not hold the stocks discussed in this article. The website managers, its employee(s), and contributors/writers/authors of articles have or may have an outstanding buy or sell position or holding in the securities, options on securities or other related investments of issuers and/or companies discussed therein. The content of the articles and the interpretation of data are solely the personal views of the contributors/ writers/authors. Investors must make their own investment decisions based on their specific objectives, resources and only after consulting such independent advisors as may be necessary.
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Business Standard
6 minutes ago
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Best of BS Opinion: India's choices in a world of shifting alliances
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Economic Times
25 minutes ago
- Economic Times
Nod for blanket ban on online money games
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One of the largest tax cases in India's legal history, it centres on the interpretation of Rule 31A of the Central Goods and Services Tax (CGST) rules. This mandates 28% GST on the face value of bets. Last week, the top court reserved its judgment on the the government has argued the bill is necessary since judicial interpretations on the matter have been inconsistent, resulting in legal uncertainty and enforcement paralysis. The need for a national regulator arose due to the challenges in cross-border and inter-state operations considering the 'regulatory grey zone' in which the sector has operated so meetings on the bill took place on Tuesday among officials from MeitY and the Prime Minister's Office, sources said. 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