
Takwene launches MENA's first Dolby Atmos music studio
Takwene, a digital content distributor, independent record label and music publisher, has announced the launch of the MENA region's first fully-equipped Dolby Atmos music studio. This milestone, achieved in collaboration with Dolby Laboratories, aims to provide artists, filmmakers and producers with cutting-edge technology to elevate their creative projects and deliver an immersive audio experience.
With this facility, Takwene is offering music creators access to a professional-grade Dolby Atmos studio, designed to enhance sound production with depth and clarity. The studio allows musicians and producers to refine their craft and bring their artistic visions to life with a level of immersion that goes beyond traditional stereo formats. Those interested in exploring the studio's capabilities, booking sessions or learning more can visit Takwene's official website.
Dolby Atmos Music offers a multidimensional soundscape that enables artists to express their music in a more dynamic and spatially enriched manner. This advanced audio format allows listeners to hear music as if they were inside the song, uncovering intricate details such as subtle instrument layers, vocal nuances and immersive bass drops. By leveraging this technology, artists can create deeper connections with their audiences and push creative boundaries.
Situated in the heart of Egypt, Takwene's Dolby Atmos studio introduces advanced music production capabilities to the region. Built with industry expertise and powered by Dolby's cutting-edge technology, the facility ensures high-quality sound production with world-class technical support. Beyond enhancing the production process, the studio is dedicated to fostering innovation within the creative community, empowering independent artists, record labels and professionals to elevate the quality of music in the MENA region.
Ahmed Raafat, the General Manager and Co-Founder, Takwene, said: 'Our new Dolby Atmos music studio is a game-changer for the MENA region. It not only sets a benchmark in sound quality but also opens a world of creative possibilities for artists and producers. Our collaboration with Dolby reinforces our commitment to fostering innovation and nurturing the vibrant cultural tapestry of the region.'
Ayman Konna, CEO and Co-founder, Takwene, added: 'This collaboration isn't just about launching a new studio—it's about redefining creative standards in the region. We are breaking boundaries in audio production, empowering creators, and elevating MENA's voice on a global stage. Takwene's Dolby Atmos music studio is an open invitation for creators to push sonic boundaries, experiment with immersive sound, and redefine their craft.'
Karan Grover, Senior Director, India, Middle East & Africa, Dolby Laboratories, stated: 'Takwene's move to establish its own in-house Dolby Atmos music studio marks a transformative step for the music industry in MENA. Being the region's first record label and music distributor to adopt Dolby Atmos paves the way to fulfil artists' full creative vision from creation to playback. We are hoping to create a deeper connection with music fans with this best-in-class experience through leading streaming services and millions of compatible devices in the market.'

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Broadcast Pro
17-07-2025
- Broadcast Pro
BCNEXXT to showcase next-gen Vipe playout platform at IBC 2025
At IBC 2025, cloud-native broadcasting solutions provider BCNEXXT is set to debut a new version of its cutting-edge playout platform, Vipe. Designed for operational efficiency, Vipe's pre-assembly, exception-based architecture drastically reduces infrastructure demands and operator-to-channel ratios, while delivering an industry-leading 99.9999% reliability. Backed by a seasoned team, BCNEXXT is challenging long-held assumptions about playout operations. Graham Sharp, VP of Sales and Marketing at BCNEXXT, said: 'Misconceptions still persist around assembling and rendering content ahead of playout time, but the operators of over 500 channels can't be wrong! We've developed a groundbreaking architecture that leverages containerised microservices to scale resources to the complexity of the content being played out: premium event channels; no problem, late-breaking news; no problem, file-based, fast, and thematic channels – easy! Delivered on-prem or in the cloud with 6 x 9's reliability, unrivaled efficiency, and agility. It's time to take a look at the true financial and operational benefits Vipe provides.' 'Vipe's ability to dynamically deploy resources reduces waste and maximises value,' added Sharp. 'We break the traditional one server to one channel relationship, even with on-prem servers, where usage is averaged over both time and channels. This flexibility particularly benefits dynamic use cases like occasional event-based programming by significantly lowering the number of servers required.' The core innovation lies in moving playout operations ahead of airtime, eliminating the risks of last-minute rendering and allowing critical workflows like quality control to occur during standard working hours. This strategic shift enhances predictability and resilience while lowering operational stress. Vipe's exception-based approach automates routine tasks, only requiring human intervention when content falls outside defined parameters or during live broadcasts. This system breaks away from the traditional one-server-per-channel model, instead leveraging resource averaging across channels and time to reduce server usage, particularly for occasional or event-based content. BCNEXXT reports up to 75% reduction in operating costs for a 24-hour channel carrying limited live content. Alongside these operational efficiencies, BCNEXXT has a powerful new features in Vipe's latest iteration. These include AI-powered live subtitling workflows supporting multiple languages and ensuring compliance with the European Accessibility Act; real-time voice synthesis for seamless multilingual dubbing; full support for HDR using Hybrid Log-Gamma for premium visuals; and immersive Dolby Atmos audio for high-quality sound across platforms. Additional automation for ingest, metadata enrichment, scheduling, and quality control also reduces manual workloads and shortens time-to-air. For those looking to explore BCNEXXT's innovations in more depth, the company encourages downloading its updated playbook Transform Your Media Business Through Efficient Content Delivery, offering practical guidance for optimizing modern media workflows. IBC2025 will take place at the RAI Convention Centre in Amsterdam from 12–15 September. Broadcasters and media professionals interested in exploring how Vipe is shaping the future of playout are invited to schedule a one-on-one meeting.


Tahawul Tech
30-05-2025
- Tahawul Tech
ASUS elevates business computing with the ExpertCenter P400 AiO
ASUS recently announced the ExpertCenter P400 AiO (P440VA), an all-in-one solution that combines performance and style in a compact design. It features a 24-inch FHD touchscreen1 display with 100% sRGB colour gamut and a 93% screen-to-body ratio. Combined with immersive Dolby® Atmos audio, it provides a premium experience for multimedia tasks. ExpertCenter P400 AiO also integrates ASUS AI ExpertMeet to enhance videoconferencing experiences, adding value for businesses that rely on virtual collaboration. Its VESA1-mount compatibility and sleek form factor offer flexibility in any modern workspace, while business-grade security with ASUS ExpertGuardian and connectivity features ensure reliability in SMB environments. Designed with a sleeker profile, the ExpertCenter P400 AiO is 25% thinner2 than previous generations, making this ASUS' most compact all-in-one PC. It also includes a comprehensive lineup of ports, including an optional HDMI®-in port that allows users to connect their laptop for a bigger screen experience. Moreover, the height-adjustable stand (HAS)1 on the ASUS ExpertCenter P400 AiO offers tilt, swivel, and height adjustments, providing perfect viewing angles whether sitting or standing. Class-leading performance ASUS ExpertCenter P400 AiO is built to power through any task and offers streamlined management to reduce admin workload. Powered by up to an Intel® Core™ i7 processor, along with up to 64 GB DDR5 memory and up to 2 TB SSD, ExpertCenter P400 AiO delivers exceptional processing power. Businesses can experience lightning-fast connectivity on the ExpertCenter P400 AiO with Wi-Fi 73 that delivers speeds of up to 3x faster than Wi-Fi 6. Productivity enhanced by AI ASUS ExpertCenter P400 AiO has been engineered to take advantage of the latest AI tools. This includes ASUS AI ExpertMeet,4 which helps elevate the meeting experience, optimizing calls with AI noise-cancelling audio and AI camera. AI Meeting Minutes automatically transcribes meetings by turning audio into text, making it easy to review later. It can summarize key points of the meeting, as well as identify multiple speakers. Moreover, users can supercharge their productivity with Microsoft Copilot5 with commercial data protection. Featuring a dedicated key, one click means endless exploration, achieving more with less time and effort. Display of brilliance ASUS ExpertCenter P400 AiO features a 24-inch FHD edge-to-edge slim-bezel design with an impressive 93% screen-to-body ratio. Offering 178° viewing angles and a 100% sRGB colour gamut for vivid, lifelike colours, the screen also has anti-glare properties, TÜV Rheinland certification for low blue-light emissions to ensure optimal eye comfort under extended use. A retractable camera is included, which can be accessed by an intuitive push-and-pull design. This hides the camera completely when not in use and ensures that users know when the camera is active, giving an added layer of security and peace of mind. Business-grade security With robust security features, ASUS ExpertCenter P400 AiO shields personal data with multiple ASUS ExpertGuardian protections. This includes a commercial-grade and NIST SP 800-155 compliant BIOS with 5 years of ASUS BIOS and driver update support, plus an integrated biometric login with FIDO authentication that safeguards critical data from software, firmware and hardware. ExpertCenter P400 AiO also includes a complimentary one-year McAfee+ Premium membership to help protect businesses against evolving threats. AVAILABILITY & PRICING ASUS ExpertCenter P400 AiO is now available across the GCC. Please contact for more information. 1 Height-adjustable stand (HAS), touchscreen, and VESA are optional. 2 Based on ASUS internal testing. Unless otherwise stated, all performance claims are based on theoretical performance. Actual figures may vary in real-world situations. 3 Wi-Fi 7 is optional, and its availability may vary by country and their specific regulations. We recommend that you check with local retailers to confirm the options available. 4 For the full AI feature experience, 12 GB of memory is required. 5 a) Feature availability and rollout timing vary by market and device. b) Copilot in Windows (in preview) is rolling out gradually within the latest update to Windows 11 in select global markets. Timing for availability varies by device and market. Learn more: Copilot with commercial data protection requires Microsoft 365 E3, E5, Business Standard, Business Premium or A3 or A5 for faculty, or accessed using Microsoft Entra ID. Image Credit: ASUS


Web Release
22-05-2025
- Web Release
LG TO OFFER CUSTOMERS LIMITED TIME APPLE TV+ PROMOTION
LG Electronics (LG) is offering three months of unlimited access to Apple Originals and more for just $2.99 per month to eligible LG Smart TV users in 93 countries. The offer is available within the Apple TV app of compatible 4K and 8K LG Smart TVs (2018 models and later), along with lifestyle screen models StanbyME, StanbyME 2, StanbyME Go, LG MyView smart monitors and LG CineBeam projectors. This limited-time offer will be in effect from May 19 to July 7. 1 LG TV owners will be able to enjoy premium, award-winning drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, including the cultural phenomenon Severance, hit sci-fi favorites like Silo, acclaimed comedies like 'The Studio', compelling dramas like The Morning Show and Your Friends & Neighbors, and global hit film including The Gorge, The Instigators, Wolfs, The Family Plan and more. Apple TV+ also offers award-winning series for kids and families including Jane and Stillwater, and beloved Peanuts originals. LG's industry-leading TVs feature Dolby Vision and Dolby Atmos to deliver superb home entertainment and LG Smart TV users can enjoy Apple TV+ in 4K with Dolby Vision and Dolby Atmos. The company's premium TVs support both Dolby Vision and Filmmaker Mode, a cinematic experience available with Apple TV+ titles mastered in Dolby Vision. LG is committed to elevating the viewing experience to a new height by offering an extensive array of content and services, class-leading picture quality and immersive audio. LG Smart TV users can effortlessly tap into the full suite of content and services offered by LG Smart TVs with the versatile and user-friendly webOS platform.