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OTP Please: Vandana Vasudevan exposes hard truths of the ecommerce economy
Chintan Girish Modi Mumbai
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OTP Please! Online Buyers, Sellers and Gig Workers in South Asia
Published by Penguin Random House India
384 pages ₹499
It has been almost a year since Piyush Goyal, Union minister of commerce and industry, expressed his concerns about how the ecommerce boom might impact 100 million small retailers across India. While launching a report titled 'Assessing the Net Impact of E-Commerce on Employment and Consumer Welfare in India' — published by the Pahle India Foundation —i n August 2024, Mr Goyal said that ecommerce is here to stay 'but we have to think very carefully and cautiously about its
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