Cash remains a major factor in UAE payments sector
Brink's, a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services, has agreed a strategic joint venture (JV) with Meedaf, the ADGM-licensed entity launched in April 2025 to serve financial institutions across the GCC.
As the first strategic partnership in the Middle East & North Africa (MENA) region on the Meedaf platform, the new joint venture with Brink's will empower financial institutions' innovation potential by harnessing Brink's global technology, infrastructure, and operational expertise to establish elevated standards in cash management and ATM managed services throughout the UAE and beyond
'Brink's solutions have evolved from traditional cash handling to include secure logistics and financial support. Our smart safes and automated deposit systems allow businesses to automate cash collection and reconciliation, lowering manual errors and operational risks. Real-time data and analytics improve routing and scheduling for cash-in-transit (CIT), enhancing efficiency and security,' said Nader Antar, EVP and President, Brink's IMEA and APAC and Brink's Global Services. As the first strategic partnership in the Middle East & North Africa (MENA) region on the Meedaf platform, this collaboration will empower financial institutions' innovation potential by harnessing Brink's global technology, infrastructure, and operational expertise to establish elevated standards in cash management and ATM managed services throughout the UAE and beyond,' he added.
A key gap in the UAE market is the integration of physical cash management with digital financial infrastructure, especially for businesses operating in hybrid cash and digital environments. Many SMEs and retailers still handle large cash volumes while moving toward digital payments. 'We are introducing smart retail cash management technologies, including smart safes, recyclers, and real-time deposit systems. These tools help automate cash reconciliation, reduce in-store cash exposure, and provide same day credit, reducing risk and improving cash flow,' Antar said.
The UAE cash market is evolving alongside the digital landscape. Government initiatives, fintech innovation, and changing consumer behaviour are accelerating the move toward digital payments, yet cash continues to play an essential role across various sectors, .
'While the share of cash usage is not as high as it used to be, it remains preferred for small transactions, remittances, and daily wages, particularly among the UAE's large expatriate workforce, which makes up nearly 60 percent of the population. Industries such as retail, hospitality, transportation, and construction continue to rely on cash, and SMEs operate in hybrid models, accepting both digital and cash payments to remain inclusive. Security and efficiency remain top priorities for these businesses. Smart cash management solutions like safes, recyclers, and deposit systems that connect directly to digital accounts are seeing increased adoption,' Antar said.
Future frameworks are likely to focus on ensuring both digital and cash-based systems are secure, interoperable, and efficient. In short, the volume of cash in circulation may shrink, but the complexity of managing it is growing. The future lies in smarter, secure cash handling that is digitally integrated and customized for cash intensive sectors. 'Companies that effectively integrate physical and digital solutions, as Brink's is doing, will remain central to the UAE's evolving financial landscape,' Antar said.
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