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Your ‘Innie' Will Want to Read This

Your ‘Innie' Will Want to Read This

New York Times15-03-2025
At his job at an apparel store in SoHo, Thomas Lanese uses phrases that he would never utter outside of a work setting, like, 'I'll shoot this email to you by end of day.' Sometimes, he said, it feels like he is living two separate lives.
It is something fans of 'Severance' might relate to. In the buzzy show that concludes its second season on Apple TV+ next week, the characters literally live two distinct lives.
Their 'innies' (no relation to belly buttons) are their work selves. Their 'outies' exist anywhere outside of work. They have chosen to work for Lumon Industries, a biotech company where they are 'severed' from their personal lives, and their innies and outies have no idea what's going on in each other's worlds.
The terms have now found a life outside the show, with innie used as a shorthand for being at work. Your innie can't stop eating free candy in the office even though your outie is trying to cut back on sugar. Your innie wears unsexy clothes like knee-length pencil skirts even though your outie wears crop tops and miniskirts. And your outie parties late at night because your innie has to deal with the hangovers.
'When you're at work, you kind of put on this different facade than you do at home or you do with your friends,' said Mr. Lanese, a 26-year-old sales associate and game designer. In January, he posted a satirical video on TikTok remaking a scene from the first season of 'Severance' that has received almost three million views. In it, his innie is visibly disgusted as he discovers cringe traits about his outie. For example, his outie has run three Disney 5Ks as Mickey Mouse. He captioned it 'realizing that your innie would not be friends with your outie.'
'It's almost a form of disassociating,' Mr. Lanese said.
The desire to separate work life from home life has long been a subject of discourse, with some, like Mr. Lanese, trying to compartmentalize the two. The show takes this sentiment to an extreme: Lumon presents severance as a way to free oneself from difficult emotions or experiences, seemingly granting employees a literal work-life balance. Mark (Adam Scott), for example, chooses to be severed so that he can escape the pain of his wife's death at work. (Ultimately, his innie and outie share core truths, and the pain manages to seep through in unexpected ways.)
But even beyond using the term as a shorthand for being at work, severance can apply to any form of compartmentalization of self.
'It's any kind of separation of self from something that's uncomfortable versus something that's not uncomfortable,' said Adam Aleksic, a linguist who wrote a book called 'Algospeak: How Social Media Is Transforming the Future of Language.'
'I was on a very uncomfortable, choppy boat ride with some friends and they were joking that the innie version of ourselves have to experience this boat ride so that the outie version of ourselves can enjoy the island later,' Mr. Aleksic said. 'It's a way of coping.'
According to Mr. Aleksic, the second season of the popular sci-fi drama has created 'a cultural moment that we haven't had in a while,' with innie and outie joining a list of pop culture expressions that come from various forms of entertainment. For instance, the term 'friend zone' came from the show 'Friends.' 'Debbie Downer' came from 'Saturday Night Live.' 'Gaslight' came from the 1944 film 'Gaslight.' Even going back to Shakespeare, phrases like 'wild goose chase' and 'in a pickle' came from the poet and have become ingrained in our vocabulary.
'Our language really is built on this broad tapestry of intertextual connections ranging from Shakespeare to the show 'Friends,'' Mr. Aleksic said, citing the role of media in shaping our language.
'It's very, very possible that we could internalize the phrases 'innie' and 'outie' at a point where a hundred years from now, people are still using it, drawing from this media reference that was culturally important at one time,' he added.
He said he thought these phrases had staying power because they described compartmentalizing selves in a colloquial way that had not existed before. Though there is language like 'true self' and 'code switch,' those phrases sound more clinical.
'Usually, in linguistics, when something applies well to an idea that we haven't had before, those words are more likely to stick,' he said. 'I feel like it's the best way we have of describing compartmentalized versions of ourselves, which are more and more important in a society where we're discontent with who we are.'
Zoë Rose Bryant, a writer from Elkhorn, Neb., said that now more than ever, the disassociation inherent in the innie and outie dynamic was appealing 'because it feels like the world is on fire most days, and there's definitely a desire to turn all of that off and tune it out entirely.'
Ms. Bryant, 25, had shared a post on X about having separate social media accounts for the public and for friends that read, 'Switching between main and priv kinda feels like i'm in severance transitioning from my innie to my outie.'
Some companies have already adopted the language on social media as well.
On X, the Denver International Airport posted a photograph of an airplane taking off with a message that read: 'This is a sign for your innie to book your outie a vacay. You both deserve it.'
And on Hilton's TikTok page, a post read: 'My innie working their silly little job so my outie can book a vacation in Mexico.'
Mr. Aleksic said brands hopping on any social media trend was inevitable these days.
'Sometimes it ends up killing it,' he said. 'It's hard to tell in advance whether something will stick.'
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Is Apple getting ready to launch a PlayStation and Xbox competitor?
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38 Luxe But Cheap Products That Give Big Money Vibes
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It even has a "wet" mode and a "dry" mode so you can use it during a shower or as a quick touch-up during the day, and is safe enough to use that multiple parents swear by it as a "first time" razor for preteens, too. An affordable, Lululemon-esque longline sports bra so comfy, supportive, and versatile that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed to be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat. A Baccarat Rouge 540-inspired moisturizing body wash infused with white jasmine, red currant, and sweet amber that reviewers swear by for a cheap alternative to keep that delectably luxe scent on them all day long. Nothing wrong with smelling a lil' ~~expensive~~! Eos' Cashmere Skin Collection Shave Oil — yes, that's right, the astronomically TikTok-famous Eos "cashmere" body lotion comes in shave oil form! Reviewers are notably impressed by how close of a shave they can get with this, particularly in sensitive areas, helping spare you from razor burn and ingrown hairs. Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use. The Pink Stuff's new "Sqeezy" sponge set, which is living up to its "miracle" catchphrase by helping reviewers with their toughest cleaning projects, like grimy pans, mildewed showers, and marked-up walls. If you aren't already in the cult of Pink Stuff cleaning paste, it's so good at its job that reviewers call it "gold in a jar" and "witchcraft." This is the perfect alternative to pricey paint jobs and replacing cookware! Mielle's Rosemary Mint strengthening oil, a reviewer-beloved, TikTok-famous beauty prod that lives up to the hype — this is infused with biotin so it doesn't just strengthen hair, but helps encourage growth. Reviewers who use this consistently swear by it for thinning hairlines, sparse hair at their part, bald patches, and even their eyebrows! Murdle, Volume 1, a true essential for anyone who relaxes to true crime podcasts or Only Murders in the Building. The book is full of 100 mystery-themed logic puzzles with four different levels of difficulty that they can do solo or with pals, and in order or out of order (although if they do it in order, they get the full scoop on Deductive Logico and Inspector Irratino, whose hilarious misadventures guide you through the book). A hairbrush cleaning tool designed with a pointy end to easily rake hair out of your beloved brush in one go, plus bristles to get rid of all the build-up left behind. Now you just have to deal with that giant hairball when it tries to reincarnate as a Furby. A no-scrub weekly shower cleaner you can quite literally "set and forget" to maintain its cleanliness over time — once you apply it after a shower, you just have to wait eight to 12 hours and it'll quietly tackle the soap scum, grime, oils, mold, and mildew stains without any elbow grease from you. A copy of Burn After Writing, a guided journal that tens of thousands of reviewers swear by — through a series of questions and thought experiments, it encourages people to take time away from their screens to explore their feelings, both new and old, so they can embrace meaningful ones and try to let others go. Jergens Natural Glow Firming Self Tanner Body Lotion to give you a gradually-building, vacation-worthy ~sunkissed glow~ over the course of just a few days. Not only is this easy peasy to apply compared to other finickier, streaking lotions, but it's formulated with collagen and elastin to help your skin appear firmer *and* glowier. Mario Badescu Drying Lotion for anyone who has had their fill of acne stickers and wants a more effective solution for overnight zit care. Just dab a constellation of this over your blemishes to help dry them out and reduce redness while you snooze. This gets extra points for being sensitive skin-friendly and easy to use! A jewelry-cleaning stick with cleansing solution on a brush designed specifically to get in the nooks and crannies of your jewelry, so you can dig out all the grime that's accumulated over the years on the cheap instead of taking it to the jeweler. A wildly popular floral print sheer cover up for the perfect finishing touch to all your summer outfits that won't make you swelter in the heat. Reviewers especially love how easily this packs (and photographs!!) for travel. A USB-rechargeable portable water flosser that gets the job done just as effectively without having to lug a planet-size device in your bag. A lot of reviewers love the small profile of this gizmo so much they use it as an everyday one at home, too! Sprayway Glass Cleaner, a reviewer-beloved cleaning staple that did *not* come here to play. This streak-free, fast-acting foam is so effective at cleaning surfaces that a lot of businesses and offices swear by it for that oh-so-squeaky-clean look. A beautifully packaged, travel-friendly Touchland Power Mist hydrating hand sanitizer for anyone who's like "mindfully practicing health and safety, but make it fashion." Unlike other sanitizer sprays, it's infused with aloe vera to keep your skin hydrated and has the most luxurious floral scents. A set of darling reusable Swedish dishcloths that can be washed up to 50 times in the dishwasher, and are designed to replace 17 (!!) rolls of paper towels each. These are strong enough to tackle tough stains and grime, but gentle enough that they won't scratch cookware or hurt your skin. A set of hair-tie bracelets designed to look like *actual* jewelry, so you won't be kicking yourself when you realize you left a hair tie on your wrist for every photo. An "invisible" magnetized dry-erase board so you can organize all your family's chaos and still be unexpectedly stylish about it. "We need more toilet paper," but make it ✨chic✨. A Bentgo stackable lunch container perfect for commuters who want to get back in the groove of bringing cheaper lunches from home again — this right here is a perfect leakproof, sturdy option for your mobile salad/charcuterie/"girl dinner" situations. It's also nice and deep for mixing salads, has an upper compartment to keep your other ingredients separate, *and* a container for dressing. A set of satin pillowcases that not only have a cooling effect, but are soft on your skin and create less friction for your hair so it won't get as tangled while you sleep. Reviewers especially love these because they're an affordable alternative to ones that typically run $18 per case! Biodance's TikTok-beloved Bio-Collagen Real Deep Mask for an overnight ~refresh~ to help firm skin, boost elasticity, and minimize pores. Reviewers mention noticing a visible difference even after one use! You are about to become the definition of "I woke up like this." ✨ Death Wish Instant Coffee Packets so downright (dare I say, DANGEROUSLY) delicious that even the biggest coffee snobs you know might trade in their precious pour-overs. That is, if they can handle the 300mg of caffeine per cup 👀.

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