Olympics get Honda as auto sponsor for 2028 Summer Games in Los Angeles
LOS ANGELES (AP) — The organizing committee for the 2028 Olympics in Los Angeles signed Honda as a 'founding partner' Monday, giving the upcoming Summer Games their sixth new sponsor this year and their first tier-one sponsor since 2021.
Terms of the deal were not disclosed. Price tags for this level of sponsorship have been reported to start at around $200 million. The deal fills a hole for LA28 in the automotive category, which is considered one of the most important in the Olympic world.
Toyota had been the Olympics auto sponsor before declining to renew its deal after 2024. Delta and Comcast are the other top-level sponsors for LA28.
John Slusher, the CEO of U.S. Olympic and Paralympic Properties, told Sports Business Journal that the new deal brings the operation to more than $1.5 billion in sponsorship sales, with a goal of $2.5 billion.
Part of this deal calls for Honda to work with the organizing committee on a vehicle fleet to help move athletes and officials around Southern California during the games.
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New York Post
12 minutes ago
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AP Gymnasts reported abuse to watchdog in 2022 Advertisement The FBI said Tuesday it believes Gardner 'targeted children' while coaching at Chow's Gymnastics and Dance Institute in West Des Moines, and gyms in Mississippi and Louisiana where he worked dating back to 2004. Gardner, 38, didn't return AP messages left on his cellphone before his arrest, and has not entered a plea to the charge. A public defender who represented him after his arrest hasn't returned messages. Another former gymnast at Chow's, the academy known for producing Olympic gold medalists Shawn Johnson and Gabby Douglas, first reported sexual abuse allegations against Gardner to the US Center for SafeSport in March 2022, alleging he fondled her during training sessions, according to an FBI affidavit. Start your day with all you need to know Morning Report delivers the latest news, videos, photos and more. Thanks for signing up! Enter your email address Please provide a valid email address. By clicking above you agree to the Terms of Use and Privacy Policy. Never miss a story. Check out more newsletters Advertisement That girl provided the names of six other of Gardner's potential victims, according to the affidavit. Weldon said she spoke with a SafeSport investigator about her abuse at the time. SafeSport, a watchdog created after the Nassar scandal to investigate misconduct complaints, informed the West Des Moines Police Department about the allegations. It suspended Gardner from coaching or having contact with any gymnasts in July 2022. The police department said its investigation was closed in 2022 when the initial accuser decided she did not want to pursue charges. Weldon said police never reached out to her in 2022 but she's unsure whether she would have wanted to press charges then. She said she came forward in April 2024 at age 16 after she matured and began to realize the severity of her abuse. 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The Hill
an hour ago
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an hour ago
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